2012-14 Academic Catalog

Department of Marketing

(College of Business Administration)


www.cba.uni.edu/marketing

The Department of Marketing offers the following undergraduate programs and program certificates.  Specific requirements for these programs are listed within this Department of Marketing section in the following order:

  • Undergraduate Majors (B.A.)
    • Chemistry-Marketing (also listed in Department of Chemistry and Biochemistry)
    • Marketing
  • Minors
    • Business Communication (also listed in Department of Communication Studies)
    • Marketing (Non-Business Majors)
  • Program Certificates
    • Entrepreneurship
    • Financial and Real Estate Sales for Business Majors (also listed in Department of Finance)

Note: Students majoring in Marketing must satisfy the College of Business Administration (CBA) admission requirements before they can officially declare their major. A copy of the Admission, Retention, and Graduation Policy may be obtained from UNIBusiness Advising in the College of Business Administration or at
http://business.uni.edu/web/pages/currentstudents/advisingcenter-collegepolicies.cfm. Prior to completion of the admission requirements, students may sign an intent to major in Marketing and be classified as a prospective (pre)major. Pre-Marketing majors may enroll in lower division (below 100/3000-level) business courses only. Enrollment in upper division (100/3000/4000-level) business courses and MKTG 2110 (130:101) requires satisfactory completion of the CBA admission requirements and any course prerequisites.

Marketing majors may declare a double major, double minor, and/or major and minor within the College of Business Administration, subject to the regulations imposed by those CBA departments affected. Marketing majors minoring within the CBA must select minors designated for business majors. Marketing majors may not declare more than one emphasis in Marketing.

To graduate with a major in Marketing from the College of Business Administration, a student must earn at least 50% of the business credit hours required for the major at UNI. In addition, a minimum of nine graded hours must be earned in 100/3000/4000-level, UNI Marketing courses. Students must take at least 50% of the course work required for the degree outside the College of Business Administration. Up to nine hours of economics (excluding ECON 1021 (920:020) ), and six hours of statistics may be counted as outside the College of Business Administration. A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in ACCT xxxx/120:xxx, MKTG xxxx/130:xxx, MGMT xxxx/150:xxx, FIN xxxx/160:xxx, and ECON xxxx/920:xxx courses taken at UNI. Students given permission to graduate out-of-residence must earn a 2.20 or better in all courses approved and accepted for out-of-residence credit.

The Marketing Department may impose additional admission requirements for students wishing to declare a minor or a second CBA major. Eligibility to declare a minor or a second CBA major is based on competitive GPA and space availability. Students may obtain a copy of these requirements from UNIBusiness Advising (CBB 5) in the College of Business Administration.

Bachelor of Arts Degree Programs

Chemistry-Marketing Major

The Chemistry-Marketing major requires a minimum of 120 total hours to graduate. This total includes Liberal Arts Core requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.

This program is an interdisciplinary major offered by the Department of Chemistry and Biochemistry and the College of Business Administration, and is under the jurisdiction of the Department of Chemistry and Biochemistry. The Department of Chemistry and Biochemistry is responsible for advising students enrolled in the major. Required for the major are 24-27 semester hours in chemistry and biochemistry and 24 hours of business for a total of 48-51 hours. See Chemistry and Biochemistry Department for complete details of the major program.

Marketing Major

The Marketing major requires a minimum of 120 total hours to graduate. This total includes Liberal Arts Core requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours. Liberal Arts Core courses included in major program requirements are distinguished by italics.

Required business core
Business Administration, Interdepartmental:
BUSINESS 1000 (100:010)Freshman Seminar for Business Professionals0
BUSINESS 2000 (100:020)Business Professional in Training0
Accounting:
ACCT 2120 (120:030)Principles of Financial Accounting3
ACCT 2130 (120:031)Principles of Managerial Accounting3
Marketing:
MKTG 2110 (130:101)Principles of Marketing3
Management:
MGMT 2080 (150:080)Introduction to Information Systems3
MGMT 3100 (150:100)Legal and Social Environment of Business3
MGMT 3153 (150:153)Organizational Management3
MGMT 3154 (150:154)Operations Management3
MGMT 4175 (150:175)Business Policy and Strategy3
Finance:
FIN 3130/5130 (160:151g)Corporation Finance3
Economics:
ECON 1011 (920:070)Business Statistics *3
ECON 1021 (920:020)Introduction to Decision Techniques *3
ECON 1041 (920:053)Principles of Macroeconomics3
ECON 1051 (920:054)Principles of Microeconomics3
Required
Marketing:
MKTG 3113/5113 (130:106g)Consumer Behavior3
MKTG 3116/5116 (130:108g)Marketing Research3
MKTG 4170/5170 (130:191g)Marketing Strategy3
Marketing emphasis area (select one emphasis area below)9
Total Hours57

Emphases

Marketing Management
Required:
MKTG 3163 (130:161)Distribution and Logistics3
MKTG 3173 (130:131)New Product Management3
Marketing elective - select one course from the following:3
Advertising and Promotion
New Venture Development and Management
Pricing
Internship-Marketing
Global Marketing
Required:
MKTG 3176/5176 (130:177g)Global Marketing3
MKTG 3178/5178Global Trade Practices3
Marketing elective:3
Internship-Marketing
MKTG 4595 (130:169) requires the successful completion of an approved international based Marketing Internship or the successful completion of an approved study abroad Marketing course.
Advertising and Digital Media
Required:
MKTG 3143 (130:150)Advertising and Promotion3
MKTG 3146 (130:160)Digital Advertising3
Marketing elective - select one course from the following:3
Services Marketing
Retail Management
Entrepreneurship
Internship-Marketing
Sales Management
Required:
MKTG 3153 (130:153)Personal Selling3
MKTG 3154Sales Management3
Marketing elective - select one course from the following:3
Services Marketing
Entrepreneurship
Pricing
Internship-Marketing

*

ECON 1021 (920:020) and ECON 1011 (920:070) have prerequisite of STAT 1772 (800:072) or equivalent.  STAT 1772 (800:072) will satisfy Category 1C of the Liberal Arts Core.

Minors

Business Communication Minor

The Business Communication minor is interdisciplinary in nature and offered jointly by the College of Business and the  College of Humanities, Arts and Sciences. It is under the jurisdiction of the Department of Marketing and the Department of Communication Studies. The minor requires a 12-hour core plus 9 hours from three emphases.

Required core
Communication:
COMM 3155 (48C:173)Business and Professional Oral Communication3
Communication or English:3
Interactive Digital Communication
Introduction to Professional Writing
Communication or Management:3
Organizational Communication
Organizational Management
Marketing:
MKTG 2110 (130:101)Principles of Marketing3
Required: 3 hours from each of three emphases below:9
Total Hours21

EMPHASES

1. Applied Writing Skills
Select one course from the following:3
ENGLISH:
Applied Writing: Workplace Communication
Applied Writing: Proposals and Grants
Applied Writing: Technical Communication
2. Communication Skills
Select one course from the following:3
Communication Studies:
Group Communication Skills
Mediation Theory and Process
Communication and Conflict Management
Listening
Principles of Public Relations
3. Business and Professional Communication Contexts and Applications
Select one of the following:3
Communication Studies:
Organizational Cultures and Communication
Public Relations: Integrated Communications
Marketing:
Advertising and Promotion
Digital Advertising
Personal Selling

Note: When declaring this minor students must:

a) have a 2.70 cumulative GPA;

b) have satisfactorily completed Categories 1A and 1B of the Liberal Arts core.

Available to all UNI majors.

Marketing Minor (Non-Business Majors)

Required
Marketing:
MKTG 2110 (130:101)Principles of Marketing *3
Economics:
ECON 1031 (920:024)Introduction to Economics3
or ECON 1041 (920:053) Principles of Macroeconomics
Marketing electives - select four courses from the following:12
Consumer Behavior
Advertising and Promotion
Digital Advertising
Personal Selling
Sales Management
Services Marketing
Distribution and Logistics
Retail Management
New Product Management
Global Marketing
Global Trade Practices
Entrepreneurship
Pricing
Business electives - select one course from the following:3
Accounting:
Principles of Financial Accounting
Management:
Organizational Management
Finance:
Personal Financial Planning and Asset Management
Total Hours21

*

MKTG 2110 (130:101) has prerequisite of either ECON 1031 (920:024) or ECON 1041 (920:053)ECON 1031 (920:024) or both ECON 1041 (920:053) and ECON 1051 (920:054) will satisfy Category 5B of the Liberal Arts Core.

NOT available to majors in: Accounting, Business Teaching, Economics-Business Economics Emphasis, Finance, Management, Management Information Systems, Marketing, and Real Estate.

Program Certificates

The University of Northern Iowa makes available, in addition to traditional programs, the opportunity for students to earn program certificates. Program certificates provide an alternative to programs leading to a degree, a major, or a minor; they certify that an individual has completed a program approved by the university. For information on the following program certificates, contact the Department of Marketing or the Office of the Registrar, which serves as the centralized registry.

Certificate in Entrepreneurship

The Certificate in Entrepreneurship is open to all majors.

The purpose of the program is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.

For more information, students should contact UNIBusiness Advising, CBB 5. To enroll in this program students must declare their intent on a Declaration of Curriculum form.  The form may be obtained in CBB 5.

Required
Business Administration, Interdepartmental:
BUSINESS 2010 (100:040)Entrepreneurial Fundamentals3
Marketing:
MKTG 2110 (130:101)Principles of Marketing3
MKTG 3583/5583 (130:170g)Entrepreneurship3
MKTG 3586/5586 (130:175g)New Venture Development and Management3
Economics:
ECON 1031 (920:024)Introduction to Economics **3
Total Hours15

*

Students may substitute ACCT 2120 (120:030), ACCT 2130 (120:031), FIN 3130/5130 (160:151g), STAT 1772 (800:072), and ECON 1011 (920:070) for BUSINESS 2010 (100:040).

**

ECON 1041 (920:053) and ECON 1051 (920:054) will substitute for ECON 1031 (920:024).

Certificate in Financial and Real Estate Sales for Business Majors

Required
Marketing:
MKTG 3153 (130:153)Personal Selling3
MKTG 3154Sales Management3
Finance:
FIN 3130/5130 (160:151g)Corporation Finance3
Electives from the following:6
Finance:
Risk Management and Insurance
Principles of Real Estate
Principles of Investments
Electives from the following:3
Management:
Ethics in Business
Communication Studies*:
Business and Professional Oral Communication
Persuasion
Listening
Total Hours18

*

Prererequisite notes:

1) COMM 4355/5355 (48C:141g) and COMM 4218 (48C:178) have junior standing as their prerequisite.

2) COMM 3155 (48C:173) has COMM 1000 (48C:001) Oral Communication as a prerequisite. COMM 1000 (48C:001) is a Liberal Arts Category 1.B. required course that any business major pursuing this certificate would be required to complete.

3) The remaining certificate courses are business courses (i.e., Marketing, Finance, and Management) and all prerequisites for all courses would be required to complete as a business major, for which this certificate is the intended audience.

 

 

B.A. Degree - Marketing: Management Major (Major Code 13B)

For additional information and sample Plan of Study go to http://business.uni.edu/web/pages/currentstudents/PlanRequirements/Marketing%20Major.pdf.

B.A. Degree - Marketing: Advertising and Digital Media Major (Major Code 13F)

For additional information and sample Plan of Study go to http://business.uni.edu/web/pages/currentstudents/PlanRequirements/Marketing%20Major.pdf.

B.A. Degree - Marketing: Global Marketing Major (Major Code 13H)

For additional information and sample Plan of Study go to http://business.uni.edu/web/pages/currentstudents/PlanRequirements/Marketing%20Major.pdf.

B.A. Degree - Marketing: Sales Management Major (Major Code 13M)

For additional information and sample Plan of Study go to http://business.uni.edu/web/pages/currentstudents/PlanRequirements/Marketing%20Major.pdf.

 

Courses

MKTG 2110 (130:101). Principles of Marketing — 3 hrs.

Survey course dealing with the role of marketing in society, customer determination and selection, product management, channels of distribution, pricing concepts, and promotional activity within an economic and business environment. Prerequisite(s): ECON 1031 (920:024) or ECON 1041 (920:053). (Fall, Spring, Summer)

MKTG 3113/5113 (130:106g). Consumer Behavior — 3 hrs.

Recent findings of psychologists, sociologists, anthropologists, and marketers in relationship to internal and external influences on buyer behavior and marketing-related decision making. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring, Summer)

MKTG 3116/5116 (130:108g). Marketing Research — 3 hrs.

Procedures used in defining a marketing problem and carrying out the research necessary for its proper solution. Prerequisite(s): MKTG 2110 (130:101); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); junior standing. (Fall, Spring)

MKTG 3143 (130:150). Advertising and Promotion — 3 hrs.

Decision making in advertising, consumer promotion, sales promotion, and public relations. Includes market analysis, establishing promotion objectives, budgeting, media/promotion mix selection, communication techniques, and evaluation of effectiveness. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring)

MKTG 3146 (130:160). Digital Advertising — 3 hrs.

Study of digital marketing utilizing interactive microsites, SEO/SEM, display ads, email marketing, automation, online video, social media, blogs, apps, mobile marketing, and online analytic tools. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring)

MKTG 3153 (130:153). Personal Selling — 3 hrs.

Study of trust-based sales process of identifying buyer needs; problem-solving systems selling approach; and enhancement of long-term customer relationships. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring)

MKTG 3154. Sales Management — 3 hrs.

Study of sales management functions; field management tools and procedures; organizing, staffing, training a sales force; directing sales force operations; sales planning; evaluation of sales performance. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring)

MKTG 3156 (130:178). Services Marketing — 3 hrs.

Develops an understanding of service as a product or component of a product. Provides an opportunity to gain an appreciation for the unique challenges inherent in marketing and managing services, and service products. Topics include service design and delivery, service quality and standards, and roles played by both service provider and customer. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring)

MKTG 3163 (130:161). Distribution and Logistics — 3 hrs.

Study of behavioral dimensions of channel relations, and management of the global physical movement of products and related information by channel members and third party facilitators to provide desired customer service levels. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall)

MKTG 3166 (130:166). Retail Management — 3 hrs.

Study of tools and decisions in managing or owning a retail business; strategic planning, audit, trade-area analysis, location planning, franchising, pricing, computerization, operations and merchandise management. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)

MKTG 3173 (130:131). New Product Management — 3 hrs.

Study of the "Product" marketing mix element, with focus on new product development, from idea generation through commercialization. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall)

MKTG 3176/5176 (130:177g). Global Marketing — 3 hrs.

Marketing practices and trends in businesses serving foreign markets. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring)

MKTG 3178/5178. Global Trade Practices — 3 hrs.

In-depth study of strategic and operational planning, development, implementation, and assessment of global marketing strategies of a company; preparation for Certified Global Business Professional Examination. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring)

MKTG 3179 (130:179). Cooperative Education in Marketing — 1-6 hrs.

Offered on credit/no-credit basis only. Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); UNI cumulative GPA of 2.50 or better; consent of department head. (Fall, Spring, Summer)

MKTG 3583/5583 (130:170g). Entrepreneurship — 3 hrs.

Exploration of entrepreneurial qualities; opportunity assessment; new venture strategic planning and contemporary environmental issues; developing a business plan. No credit if credit previously earned in 130:172 Venture Opportunity Analysis. Prerequisite(s): BUSINESS 2010 (100:040) or (ACCT 2120 (120:030); ACCT 2130 (120:031); prerequisite or corequisite FIN 3130/5130 (160:151g); STAT 1772 (800:072) or equivalent, and ECON 1011 (920:070)); MKTG 2110 (130:101); ECON 1031 (920:024) or (ECON 1041 (920:053) and ECON 1051 (920:054)); junior standing. (Fall)

MKTG 3586/5586 (130:175g). New Venture Development and Management — 3 hrs.

Procedures for organizing, financing, and implementing a new venture; managing start-up and growth phases; experiential learning project. No credit if credit previously earned in 130:173 Venture Strategy. Prerequisite(s): BUSINESS 2010 (100:040) or (ACCT 2120 (120:030); ACCT 2130 (120:031); prerequisite or corequisite FIN 3130/5130 (160:151g); STAT 1772 (800:072) or equivalent, and ECON 1011 (920:070)); MKTG 2110 (130:101); ECON 1031 (920:024) or (ECON 1041 (920:053) and ECON 1051 (920:054)); junior standing. (Spring)

MKTG 3589/5589 (130:197g). Experiential Learning in Entrepreneurship — 3 hrs.

Work experience, directed research, or UNI class substituted to provide focused entrepreneurial emphasis to certificate program. Not for students with majors in Accounting, Business Teaching, Economics-Emphasis 3, Finance, Management, Management Information Systems, Marketing, or Real Estate. Prerequisite(s): BUSINESS 2010 (100:040); MKTG 2110 (130:101); MKTG 3583/5583 (130:170g); ECON 1031 (920:024); junior standing. Requires approval of T. Wayne Davis Chair of Entrepreneurship or Marketing Department Head. (Variable)

MKTG 3595 (130:142). Pricing — 3 hrs.

Study of price as one of the major components of marketing, from economic, psychological, and sociological perspectives. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)

MKTG 4170/5170 (130:191g). Marketing Strategy — 3 hrs.

Integration of major marketing functions from a managerial perspective. Emphasis on developing marketing strategies and applying strategic marketing decisions. Prerequisite(s): MKTG 2110 (130:101); MKTG 3113/5113 (130:106g); MKTG 3116/5116 (130:108g); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); senior standing. (Fall, Spring)

MKTG 4198 (130:198). Independent Study — 1-6 hrs.

Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing; consent of department head. (Fall, Spring, Summer)

MKTG 4595 (130:169). Internship-Marketing — 2-8 hrs.

Full-time internship in a marketing-related business for a minimum of eight weeks. Maximum of 3 hours may be applied to Marketing major electives category. Prerequisite(s): MKTG 2110 (130:101); MKTG 3113/5113 (130:106g); MKTG 3116/5116 (130:108g); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); UNI cumulative GPA of 2.50 or better; senior standing; consent of department head. (Fall, Spring, Summer)

MKTG 6170 (130:263). Marketing Management — 3 hrs.

Integrated approach to marketing from managerial viewpoint using economic, quantitative, and behavioral concepts in analyzing and developing framework for decision making and implementing a marketing program. Prerequisite(s): consent of MBA Director. (MBA Module II - begins mid-November and ends mid-February)

MKTG 6285 (130:285). Individual Readings — 1-3 hrs.

May be repeated for maximum of 4 hours. Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6297 (130:297). Practicum — 1-3 hrs.

Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6299 (130:299). Research — 1-6 hrs.

Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6595 (130:280). Topics in Marketing — 1-3 hrs.

Selected topics in marketing. May be repeated for maximum of 6 hours. Anticipated typical credit of 1 hour. Prerequisite(s): consent of MBA Director. (Variable)