Communication: Digital Media B.A.
Communication: Digital Media Major
The B.A. Communication: Digital Media major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.
There are three major emphases in Communication: Digital Media; Digital Journalism, Digital Media Leadership, and Digital Media Production.
| Required | ||
| Department Core: | ||
| CM CORE 1001 | Digital Toolbox | 3 |
| CM CORE 1010 | Mass Communication and Society | 3 |
| COMM 3155 | Professional and Public Communication | 3 |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| CM CORE 4124 | Communication and Media Theories | 3 |
| CM CORE 3900/5900 | Internship in Communication and Media | 3 |
| Digital Media: | ||
| COMM DM 1652 | Writing for Digital Media | 3 |
| COMM DM 2950 | Applied Digital Media | 1 |
| COMM DM 4630/5630 | Digital Media Law and Ethics | 3 |
| Select one of the following three emphases: | 21 | |
| Total Hours | 49 | |
Emphasis 1: Digital Journalism
| Required | ||
| Communication: | ||
| COMM 3555 | Interactive Digital Communication | 3 |
| Digital Media: | ||
| COMM DM 1620 | Fundamentals of Journalism | 3 |
| COMM DM 2653 | News Writing and Reporting | 3 |
| COMM DM 3659 | Editing and Design | 3 |
| COMM DM 4650 | Advanced News Writing and Reporting | 3 |
| Electives (Select 6 hours from the following): | 6 | |
| Digital Media: | ||
| Start a Podcast | ||
| Digital Media Production II | ||
| Applied Digital Media | ||
| Advanced Digital Media Production: Television News * | ||
| Advanced Digital Media Production: Documentary * | ||
| Digital Journalism: (Topic) | ||
| Sports Journalism | ||
| Global Media: (Topic) | ||
| Digital Media Practicum: (Topic) * | ||
| Photojournalism | ||
| Feature Writing | ||
| Communication: | ||
| Interactive Digital Visualization: (Topic) | ||
Emphasis 2: Digital Media Leadership
| Required | ||
| Digital Media: | ||
| COMM DM 2651 | Digital Media Production II | 3 |
| COMM DM 3656 | Digital Media Industries | 3 |
| COMM DM 4653/5653 | Digital Media Distribution | 3 |
| COMM DM 4654/5654 | Digital Media Management | 3 |
| Economics (3 hours chosen from the following): | 3 | |
| Introduction to Business Economics ** | ||
| Principles of Macroeconomics | ||
| Marketing: | ||
| MKTG 2110 | Principles of Marketing | 3 |
| and one of the following courses: | 3 | |
| Organizational Behavior | ||
| Consumer Behavior | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Entrepreneurship | ||
Emphasis 3: Digital Media Production
| Required | ||
| Digital Media: | ||
| COMM DM 2651 | Digital Media Production II | 3 |
| Select 6 hours from the following: | 6 | |
| Advanced Digital Media Production: Television News | ||
| Advanced Digital Media Production: Documentary | ||
| Advanced Digital Media Production: Fiction | ||
| Advanced Digital Media Production: Video Editing | ||
| Advanced Digital Media Production: Audio | ||
| Select 3 hours from the following: | 3 | |
| Digital Media Distribution | ||
| Digital Media Management | ||
| Electives (Chosen from the following) | 9 | |
| Art (up to 3 hours can be counted as electives): | ||
| Graphic Design I | ||
| Creative Photography I: Digital Photography | ||
| Communication: | ||
| Interactive Digital Communication | ||
| Computer Science (up to 3 hours can be counted as electives): | ||
| Media Computation | ||
| User Interface Design | ||
| Digital Media: | ||
| Fundamentals of Journalism | ||
| Start a Podcast | ||
| Emerging Digital Media: (Topic) | ||
| News Writing and Reporting * | ||
| Scriptwriting for Digital Media | ||
| Applied Digital Media | ||
| Advanced Digital Media Production: Television News | ||
| Advanced Digital Media Production: Documentary | ||
| Advanced Digital Media Production: Fiction | ||
| Advanced Digital Media Production: Video Editing | ||
| Advanced Digital Media Production: Audio | ||
| Digital Media Industries | ||
| Editing and Design * | ||
| Critical Studies in Digital Media: (Topic) * | ||
| Digital Technologies: (Topic) | ||
| Digital Media Practicum: (Topic) * | ||
| Digital Media Projects * | ||
| Photojournalism * | ||
| English: | ||
| Film History * | ||
| Marketing: | ||
| Digital Advertising * | ||
- *
These courses have additional prerequisites as follows:
COMM DM 2653 has a prerequisite of COMM DM 1620.
COMM DM 3651and COMM DM 3652 have a prerequisite of COMM DM 2651.
COMM DM 3659 and COMM DM 4655 have a prerequisite of COMM DM 2653.
COMM DM 4651 and COMM DM 4652 have the prerequisite of any of the following: COMM DM 3651, COMM DM 3652, COMM DM 3653, COMM DM 3654, or COMM DM 3655.
ENGLISH 4660/5660 has prerequisite of ENGLISH 2120 or ENGLISH 2650.
MKTG 3146 has prerequisites of MKTG 2110; ECON 1031 or ECON 1041
- **
ECON 1031 may be used to satisfy the Quantitative Reasoning requirement in the UNIFI/General Education program.
Four-Year Plan
Communication: Digital Media-Journalism, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| COMM 1000 | Oral Communication | 3 |
| CM CORE 1001 | Digital Toolbox | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 | College Writing and Research | 3 |
| CM CORE 1010 | Mass Communication and Society | 3 |
| COMM DM 1620 | Fundamentals of Journalism | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| COMM 3555 | Interactive Digital Communication | 3 |
| COMM DM 1652 | Writing for Digital Media | 3 |
| COMM DM 2653 | News Writing and Reporting | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| COMM 3155 | Professional and Public Communication | 3 |
| COMM DM 3659 | Editing and Design | 3 |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| COMM DM 4650 | Advanced News Writing and Reporting | 3 |
| COMM DM 2950 | Applied Digital Media (or COMM DM 3950 Advanced Digital Media) | 1 |
| Major Elective | 3 | |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 16 | |
| Spring | ||
| CM CORE 4124 | Communication and Media Theories | 3 |
| COMM DM 4630/5630 | Digital Media Law and Ethics | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| CM CORE 3900/5900 | Internship in Communication and Media | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| Major Elective | 3 | |
| UNIFI/General Education or University Electives | 11 | |
| Hours | 14 | |
| Total Hours | 120 | |
Communication: Digital Media-Leadership, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| COMM 1000 | Oral Communication | 3 |
| CM CORE 1001 | Digital Toolbox | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 | College Writing and Research | 3 |
| CM CORE 1010 | Mass Communication and Society | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| COMM DM 1652 | Writing for Digital Media | 3 |
| COMM DM 3656 | Digital Media Industries | 3 |
| Economics Area | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| COMM 3155 | Professional and Public Communication | 3 |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| Marketing/Management/Business Area | 3 | |
| COMM DM 4654/5654 | Digital Media Management | 3 |
| COMM DM 2950 | Applied Digital Media (or COMM DM 3950 Advanced Applied Digital Media) | 1 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 16 | |
| Spring | ||
| CM CORE 4124 | Communication and Media Theories | 3 |
| COMM DM 4630/5630 | Digital Media Law and Ethics | 3 |
| Marketing/Management/Business Area | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| COMM DM 4653/5653 | Digital Media Distribution | 3 |
| CM CORE 3900/5900 | Internship in Communication and Media | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| UNIFI/General Education or University Electives | 14 | |
| Hours | 14 | |
| Total Hours | 120 | |
Communication: Digital Media-Production, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| COMM 1000 | Oral Communication | 3 |
| CM CORE 1001 | Digital Toolbox | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 | College Writing and Research | 3 |
| CM CORE 1010 | Mass Communication and Society | 3 |
| COMM DM 1652 | Writing for Digital Media | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| COMM DM 2651 | Digital Media Production II | 3 |
| Major Elective | 3 | |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| COMM 3155 | Professional and Public Communication | 3 |
| Major Elective | 3 | |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| COMM DM 3651 or COMM DM 3652 or COMM DM 3653 or COMM DM 3654 or COMM DM 3655 | 3 | |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| COMM DM 2950 | Applied Digital Media (or COMM DM 3950 Advanced Applied Digital Media) | 1 |
| Major Elective | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 16 | |
| Spring | ||
| CM CORE 4124 | Communication and Media Theories | 3 |
| COMM DM 4630/5630 | Digital Media Law and Ethics | 3 |
| Major Elective | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| COMM DM 4653/5653 | Digital Media Distribution (or COMM DM 4654 Digital Media Management) | 3 |
| CM CORE 3900/5900 | Internship in Communication and Media | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| COMM DM 3651 or COMM DM 3652 or COMM DM 3653 or COMM DM 3654 or COMM DM 3655 | 3 | |
| UNIFI/General Education or University Electives | 11 | |
| Hours | 14 | |
| Total Hours | 120 | |
Learning Outcomes
Communication: Digital Media, B.A.
Goal #1: Apply knowledge (UNI learning goal: Program content knowledge)
- SLO 1: Connect communication and media knowledge (e.g theories, perspectives, principles, practices, skills, methodologies) with relevant experiences and/or new situations.
Goal #2: Communicate competently (UNI learning goal: Communication)
- SLO 2a: Communicate competently in a professional setting.
- SLO 2b: Create messages and/or digital content that reflect an understanding of the audience, purpose, and context.
- SLO 2c: Deliver messages and/or digital content in an appropriate and effective form.
Goal #3: Think critically (UNI learning goal: Critical thinking)
- SLO 3a: Think critically in a professional setting.
- SLO 3b: Critically evaluate issues, messages, or practices with a communication and media perspective.
Policies
Note: Students majoring in Public Relations must achieve a minimum grade of C (2.00) in all courses to be applied toward departmental majors or minors. To graduate with a major in Communication (Liberal Arts), Digital Media, Interactive Digital Studies, or Public Relations, a student must earn a cumulative GPA of 2.50.