Marketing: Marketing Management, B.A.
Marketing: Marketing Management, B. A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 | Principles of Macroeconomics | 3 |
| STAT 1772 | Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 | College Writing and Research (also satisfies UNIFI Written Communication) | 3 |
| ECON 1011 | Statistics for Business Analytics | 3 |
| ECON 1051 | Principles of Microeconomics | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 | Business Professionals in Training | 0 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| MGMT 2080 | Introduction to Information Systems | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 | Principles of Managerial Accounting | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| ECON 2090 | Decision Analytics | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| MGMT 3100 | Legal and Social Environment of Business | 3 |
| MGMT 3965/5965 | Organizational Behavior | 3 |
| MKTG 3113/5113 | Consumer Behavior | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 | Operations Management | 3 |
| MKTG 3116/5116 | Marketing Analytics | 3 |
| MKTG 3155 | Business to Business Marketing | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| FIN 3130/5130 | Corporate Finance | 3 |
| MKTG 3173 | Product Management | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| MKTG 4170/5170 | Marketing Strategy | 3 |
| MGMT 4175 | Strategic Management | 3 |
| MKTG 3xxx Marketing Elective | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |