Business Analytics B.A.

Business Analytics Major

The B.A. Business Analytics major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.

Emphases

Decision Support

*

FIN 3120 has prerequisites of ACCT 2120; C- or better in FIN 3130; FIN 3160; STAT 1772 or equivalent; ECON 1041; ECON 1051; ECON 1011 or MATH 1421; junior standing.

Artificial Intelligence

Note: Business Analytics majors (any emphasis) are allowed to double major with Management Information Systems. Business Analytics: Decision Support emphasis students may pursue the Certificate in Applied AI for Business. 

Four-Year Plan 

Business Analytics: Decision Support, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Business Analytics: Artificial Intelligence, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Learning Outcomes

Business Analytics, B.A.

• Objective 1: Learners will demonstrate disciplinary content knowledge.
  • Outcome 1.1. Learners will demonstrate broad knowledge of the business disciplines.
  • Outcome 1.2. Learners will plan and design interactive programs using pseudocode or flow charts using input, process, and output methodology.
  • Outcome 1.3. Learners will define and use variables and different data types (such as string, float, and integers) for program data storage.
  • Outcome 1.4. Learners will describe and implement decision structures and repetitive structures.
  • Outcome 1.5. Learners will create database objects and write simple and complex SQL queries for a relational database.
  • Outcome 1.6. Learners will use techniques for descriptive, predictive, and prescriptive analytics.
• Objective 2: Learners will display analytical skills to aid in business decision-making.
  • Outcome 2.1. Learners will display a broad set of quantitative skills.
  • Outcome 2.2. Learners will display appropriate use of relevant technology/software.
  • Outcome 2.3. Learners will describe and use different types of mathematical, logical, and relational operators for mathematical computations.
• Objective 3: Learners will display strong communication skills.
  • Outcome 3.1. Learners will demonstrate strong written communication skills required for a business major.
  • Outcome 3.2. Learners will be able to use tools for creating visualizations based on different methodologies; interpret and communicate the essential aspects of data analysis. 
• Objective 4: Learners will be able to apply critical thinking skills.
  • Outcome 4.1. Learners can resolve syntax, run-time, and logic errors.
• Objective 5: Learners will be able to identify and ready to exhibit strong work values in contemporary organizations.
  • Outcome 5.1. Learners will identify ethical components in business situations.
  • Outcome 5.2. Learners will display strong work values associated with professionalism, collaborative work, and DEI.

Policies

Note: A copy of the Wilson College Policies may be obtained at https://business.uni.edu/students/advising/uni-college-business-policies.

Enrollment in upper division (3000/4000-level) business courses requires satisfactory completion of the Wilson College of Business admission requirements and any course prerequisites.

Management, MIS, Business Analytics, Human Resource Management, and Supply Chain Management majors may declare a double major and/or major and minor within the Wilson College of Business, subject to regulations imposed by those Wilson College of Business departments affected. Management majors may not major in Human Resource Management or minor in Organizational Leadership. No more than one emphasis area may be declared in Management.

All students majoring in business must complete 50% of their major coursework in the Wilson College of Business at UNI. Major coursework would include any undergraduate, credit-bearing, graded course taught in the Wilson College of Business at UNI. Business courses taken at UNI as credit/no credit do not qualify. A minimum of 10 credits must be upper division (3000-4000 level courses). A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in business designated courses taken at UNI. 

The Wilson College of Business limits the number of courses that can be counted towards major specific requirements across the College. The College will allow students to double count one major specific course between majors, with the following exceptions. These exceptions include major combinations which allow two double-counted courses: 

• MIS/Business Analytics 
• Real Estate/Finance: Financial Management or Investments
• Business Analytics/Economics: Business Economics

This guideline is not applicable to the business core. There are no limitations to the number of courses that can be double-counted towards minors and/or certificates within the College.

The Management Department may impose additional admission requirements for students wishing to declare a minor or a second Wilson College of Business major. Eligibility to declare a minor or a second Wilson College of Business major is based on competitive GPA and space availability.

Related Programs

• Applied AI for Business Certificate
• Master of Business Administration