Marketing B.A.

Marketing Major

The B.A. Marketing major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.

Emphases

Four-Year Plan

Marketing: Advertising and Digital Media, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Marketing: Sales Management, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Marketing: Marketing Management, B. A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Learning Outcomes

Marketing, B.A.

Objective 1: Students will demonstrate disciplinary content knowledge

• 1.1 Learners will demonstrate broad knowledge of the business disciplines
• 1.2 Learners will demonstrate depth of knowledge in Marketing
  • 1.2.1 The rationale and interconnectedness among elements of a marketing strategy
  • 1.2.2 How to develop a coherent marketing mix
  • 1.2.3 Principles of analytics and marketing research
  • 1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment

Objective 2: Students will display analytical skills to aid in business decision-making

• 2.1 Learners will display a broad set of quantitative skills
• 2.2 Learners will display appropriate use of relevant technology/software

Objective 3: Students will display strong communication skills

• 3.1. Accurately summarize material, both orally and in writing 
• 3.2. Clearly, politely request information or assistance 
• 3.3. Justify or explain a position or claim 
• 3.4. Effectively participate in a meeting 

Objective 4: Students will be able to apply critical thinking skills

• 4.1 Recognize a marketing and business decision context and constraints
• 4.2 Apply critical thinking skills to marketing challenges in a business environment

Objective 5: Learners will be able to identify and ready to exhibit strong work values in contemporary organizations

• 5.1 Learners will identify ethical components in business situations
• 5.2 Learners will display strong work values associated with professionalism, collaborative work, and DEI.

Policies

Note: A copy of the Wilson College policies may be obtained at https://business.uni.edu/students/advising/uni-college-business-policies. Enrollment in upper division (3000/4000-level) business courses requires satisfactory completion of the Wilson College of Business admission requirements and any course prerequisites.

Marketing majors may declare a double major, double minor, and/or major and minor within the Wilson College of Business, subject to the regulations imposed by those Wilson College of Business departments affected. Marketing majors minoring within the Wilson College of Business must select minors designated for business majors. Marketing majors may not declare more than one emphasis in Marketing. Wilson College of Business students cannot minor in Marketing.

All students majoring in business must complete 50% of their major coursework in the Wilson College of Business at UNI. Major coursework would include any undergraduate, credit-bearing, graded course taught in the Wilson College of Business at UNI. Business courses taken at UNI as credit/no credit do not qualify. A minimum of 10 credits must be upper division (3000-4000 level courses). In addition, a minimum of nine graded hours must be earned in 3000/4000-level UNI Marketing courses. A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in business-designated courses taken at UNI.

The Wilson College of Business limits the number of courses that can be counted towards major specific requirements across the College. The College will allow students to double count one major specific course between majors, with the following exceptions. These exceptions include major combinations which allow two double-counted courses: 

• MIS/Business Analytics 
• Real Estate/Finance: Financial Management or Investments
• Business Analytics/Economics: Business Economics 

This guideline is not applicable to the business core. There are no limitations to the number of courses that can be double-counted towards minors and/or certificates within the College.

The Marketing and Entrepreneurship Department may impose additional admission requirements for students wishing to declare a minor or a second Wilson College of Business major. Eligibility to declare a minor or a second Wilson College of Business major is based on competitive GPA and space availability. 

Related Programs

• Management B.A.
• Master of Business Administration