Communication: Public Relations B.A.
Communication: Public Relations Major
The B.A. Communication: Public Relations major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.
| Required | ||
| Department Core: | ||
| CM CORE 1001 | Digital Toolbox | 3 |
| CM CORE 2020 | Communication Research Methods | 3 |
| COMM 3155 | Professional and Public Communication | 3 |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| CM CORE 4124 | Communication and Media Theories | 3 |
| CM CORE 3900/5900 | Internship in Communication and Media | 3 |
| Public Relations: | ||
| COMM PR 1811 | Principles of Public Relations | 3 |
| COMM PR 3855 | Public Relations Writing | 3 |
| COMM PR 4811/5811 | Public Relations: Cases and Studies | 3 |
| COMM PR 4857/5857 | Crisis Communication | 3 |
| or COMM PR 4859/5859 | Social Media | |
| Digital Media: | ||
| COMM DM 1620 | Fundamentals of Journalism | 3 |
| COMM DM 2653 | News Writing and Reporting | 3 |
| COMM DM 3659 | Editing and Design | 3 |
| Business: | ||
| ACCT 2120 | Principles of Financial Accounting | 3 |
| ECON 1031 | Introduction to Business Economics | 3 |
| or ECON 1041 | Principles of Macroeconomics | |
| MKTG 2110 | Principles of Marketing | 3 |
| Select one of the following three emphases | 9 | |
| Emphasis 1: Strategic Public Relations | ||
| Global Public Relations | ||
| Sports Public Relations | ||
| Organizational Communication | ||
| Organizational Behavior | ||
| Emphasis 2: Special Events | ||
| Public Relations Special Events Planning | ||
| Sports Public Relations | ||
| Digital Advertising | ||
or MKTG 3153 | Professional Selling | |
| Emphasis 3: Sports Public Relations | ||
| Sports Public Relations | ||
| Global Public Relations | ||
| Introduction to Sport Administration | ||
or COMM DM 3660 | Sports Journalism | |
or COMM DM 1630 | Start a Podcast | |
| Total Hours | 60 | |
Four-Year Plan
Communication/Public Relations: Strategic Public Relations, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| COMM 1000 | Oral Communication (or equivalent) | 3 |
| ENGLISH 1005 | College Writing and Research | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| CM CORE 1001 | Digital Toolbox | 3 |
| UNIFI/General Education or University Electives | 12 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| COMM DM 1620 | Fundamentals of Journalism | 3 |
| COMM PR 1811 | Principles of Public Relations | 3 |
| ECON 1031 Introduction to Economics or ECON 1041 Principles of Macroeconomics | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| COMM 3055 | Organizational Communication | 3 |
| CM CORE 2020 | Communication Research Methods | 3 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| CM CORE 4124 | Communication and Media Theories | 3 |
| COMM DM 2653 | News Writing and Reporting | 3 |
| COMM PR 3855 | Public Relations Writing | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| UNIFI/General Education or University Electives | 3 | |
| Hours | 15 | |
| Spring | ||
| COMM 3155 | Professional and Public Communication | 3 |
| COMM DM 4630/5630 | Digital Media Law and Ethics | 3 |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| UNIFI/General Education or University Electives | 3 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| COMM DM 3659 | Editing and Design | 3 |
| COMM PR 4811/5811 | Public Relations: Cases and Studies | 3 |
| MGMT 3965/5965 | Organizational Behavior | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| COMM PR 4822/5822 | Global Public Relations (or COMM PR 4858 Sports Public Relations) | 3 |
| CM CORE 3900/5900 | Internship in Communication and Media | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Total Hours | 120 | |
Communication/Public Relations: Special Events, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| COMM 1000 | Oral Communication | 3 |
| ENGLISH 1005 | College Writing and Research | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| CM CORE 1001 | Digital Toolbox | 3 |
| UNIFI/General Education or University Electives | 12 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| COMM DM 1620 | Fundamentals of Journalism | 3 |
| COMM PR 1811 | Principles of Public Relations | 3 |
| ECON 1031 Introduction to Economics or ECON 1041 Principles of Macroeconomics | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| CM CORE 2020 | Communication Research Methods | 3 |
| COMM PR 4856/5856 | Public Relations Special Events Planning | 3 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| CM CORE 4124 | Communication and Media Theories | 3 |
| COMM DM 2653 | News Writing and Reporting | 3 |
| COMM PR 3855 | Public Relations Writing | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| UNIFI/General Education or University Electives | 3 | |
| Hours | 15 | |
| Spring | ||
| COMM 3155 | Professional and Public Communication | 3 |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| RTNL 3777/5777 | Special Events Management (or RTNL 3778/5778 Community Based Tourism or RTNL 2120 Foundations of Tourism) | 3 |
| UNIFI/General Education or University Electives | 3 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| COMM DM 3659 | Editing and Design | 3 |
| COMM PR 4858/5858 | Sports Public Relations | 3 |
| MKTG 3153 | Professional Selling (or MKTG 3146 Digital Advertising) | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| CM CORE 3900/5900 | Internship in Communication and Media | 3 |
| COMM PR 4811/5811 | Public Relations: Cases and Studies | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Total Hours | 120 | |
Communication/Public Relations: Sports Public Relations, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| COMM 1000 | Oral Communication | 3 |
| ENGLISH 1005 | College Writing and Research(or equivalent) | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| CM CORE 1001 | Digital Toolbox | 3 |
| UNIFI/General Education or University Electives | 12 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| COMM PR 1811 | Principles of Public Relations | 3 |
| COMM DM 1620 | Fundamentals of Journalism | 3 |
| ECON 1031 Introduction to Economics or ECON 1041 Principles of Macroeconomics | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| CM CORE 2020 | Communication Research Methods | 3 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| COMM PR 3855 | Public Relations Writing | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| CM CORE 4124 | Communication and Media Theories | 3 |
| COMM DM 2653 | News Writing and Reporting | 3 |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| UNIFI/General Education or University Electives | 3 | |
| Hours | 15 | |
| Spring | ||
| COMM 3155 | Professional and Public Communication | 3 |
| MKTG 3173 | Product Management | 3 |
| COMM PR 4858/5858 | Sports Public Relations | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| COMM DM 3659 | Editing and Design | 3 |
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| COMM PR 4822/5822 | Global Public Relations | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| COMM PR 4811/5811 | Public Relations: Cases and Studies | 3 |
| CM CORE 3900/5900 | Internship in Communication and Media | 3 |
| UNIFI/General Education or University Electives | 6 | |
| KINES 3125 | Introduction to Sport Administration (or COMM DM 3660 or COMM DM 1630) | 3 |
| Hours | 15 | |
| Total Hours | 120 | |
Learning Outcomes
Communication: Public Relations, B.A.
Goal #1: Apply knowledge (UNI learning goal: Program content knowledge)
- SLO 1: Connect communication and media knowledge (e.g theories, perspectives, principles, practices, skills, methodologies) with relevant experiences and/or new situations.
Goal #2: Communicate competently (UNI learning goal: Communication)
- SLO 2a: Communicate competently in a professional setting.
- SLO 2b: Create messages and/or digital content that reflect an understanding of the audience, purpose, and context.
- SLO 2c: Deliver messages and/or digital content in an appropriate and effective form.
Goal #3: Think critically (UNI learning goal: Critical thinking)
- SLO 3a: Think critically in a professional setting.
- SLO 3b: Critically evaluate issues, messages, or practices with a communication and media perspective.
Policies
Note: Students majoring in Public Relations must achieve a minimum grade of C (2.00) in all courses to be applied toward departmental majors or minors. To graduate with a major in Communication (Liberal Arts), Digital Media, Interactive Digital Studies, or Public Relations, a student must earn a cumulative GPA of 2.50.