2024-25 Academic Catalog
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Department of Communication and Media

(College of Humanities, Arts and Sciences)

cm.uni.edu

The Department of Communication and Media offers the following programs: 

Undergraduate Majors (B.A.)

Minors

Graduate Major (M.A.)

Program Certificates

Note: Students majoring in Public Relations must achieve a minimum grade of C (2.00) in all courses to be applied toward departmental majors or minors. To graduate with a major in Communication (Liberal Arts), Digital Media, Interactive Digital Studies, or Public Relations, a student must earn a cumulative GPA of 2.50.

Advisory Statement: Requirements of a Communication and Media major or minor may also be used to meet the requirements of another major or minor; but electives may not be counted toward both the major and minor.

Bachelor of Arts Degree Programs

Communication Major (Liberal Arts)

The Communication (Liberal Arts) major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours. Students may choose to take a certificate to facilitate their path through the major.

Required
Department Core:
CM CORE 1001Digital Toolbox3
CM CORE 2020Communication Research Methods3
COMM 3155Professional and Public Communication3
CM CORE 3255Advocacy Campaigns3
COMM 3455Creativity, Storytelling and Identity3
CM CORE 4124Communication and Media Theories3
COMM 3900/5900Internship in Communication3
Communication:
COMM 2256Performing Texts3
or COMM 2257 Argumentation and Debate
COMM 2344Interpersonal Communication3
or COMM 2205 Group Communication
or COMM 4344/5344 Intercultural Communication
COMM 4155/5155Organizational Communication Assessment3
or COMM 4021/5021 Quantitative Research Methods
or COMM 4022 Qualitative Research Methods
or COMM 4023/5023 Rhetorical Research Methods
COMM 3001Seminar in Communication: (Topic)3
Select three from the following Theories and Concepts courses:9
Communication and Popular Culture
Selected Topics in Communication
Ethics in Communication
Organizational Communication
Practicing Public Advocacy
Health Communication
Inclusive Leadership in the Workplace
Organizational Cultures and Communication
Rhetoric and Civic Culture
Visual Rhetoric
Political Communication
Freedom of Speech
Persuasion
Nonverbal Communication
Leadership Communication and Citizenship
Advanced Interpersonal Communication *
Communication and Conflict Management
Intercultural Communication
Gender Issues in Communication
Family Communication *
Performing History
Communication, Community, and Change
Voices from the Margin: Performance, Rhetoric, and Social Change
Cultural Performance
Digital Culture and Communication
Communication Education and Training
Readings in Performance Studies *
Total Hours42
*

These courses have additional prerequisites as follows:

COMM 4155/5155 has prerequisites of COMM 3055; junior standing.

COMM 4909/5909 has prerequisites of COMM 2256; COMM 4448/5448; junior standing.

COMM 4347/5347 and COMM 4322/5322 have prerequisite of COMM 2344.

Communication-Theatre-Teaching Major

The Communication-Theatre-Teaching major requires a minimum of 121 total hours to graduate. This total includes UNIFI/General Education requirements, the Professional Education Requirements, and the following specified major requirements to complete the minimum of 121 hours.

The teaching major in communication and theatre is offered jointly by the Departments of Communication and Media and Theatre.

This major leads to endorsement #168 5-12 Speech Communications/Theatre.

Required
Communication and Media:
COMM 2257Argumentation and Debate3
COMM 3155Professional and Public Communication3
COMM 3455Creativity, Storytelling and Identity3
COMM 4559Communication Education and Training3
CM CORE 1001Digital Toolbox3
CM CORE 4124Communication and Media Theories3
COMM DM 1611Media and Power3
or CM CORE 2020 Communication Research Methods
or CM CORE 1010 Mass Communication and Society
Theatre:
THEATRE 1010Foundations of Theatre (THEATRE 1010 is a co-requisite with THEATRE 1011)3
or COMM 2256 Performing Texts
THEATRE 1012Stagecraft: Scenery/Lights3
THEATRE 1022Playscript Analysis *3
THEATRE 1030Acting *3
THEATRE 3070History of the Theatre II3
THEATRE 3115Methods of Teaching Drama and Theatre3
THEATRE 3160Directing3
Applied Activity Option: **
Select 3 of the following 1 credit hour courses:3
Applied Forensics
and Advanced Applied Forensics (each course is 1 hr.) **
Applied Performance Studies
and Advanced Applied Performance Studies (each course is 1-2 hrs.) **
Foundations of Theatre Lab (1 hr.) This course is a co-requisite for THEATRE 1010
Theatre Practicum (1 hr.) **
Electives
Select one of the following:3
Skills for Making Performance
Communication and Popular Culture (3 hrs.)
Persuasion (3 hrs.)
Advanced Interpersonal Communication (3 hrs.)
Gender Issues in Communication
Voices from the Margin: Performance, Rhetoric, and Social Change
Cultural Performance (3 hrs.)
Advocacy Campaigns
Fundamentals of Journalism
Principles of Public Relations (3 hrs.)
Creative Drama
Theatre Production (1-4 hrs.)
Advanced Theatre Studies (3 hrs.)
Total Hours48

Other courses are available consult with your advisor.

*

These courses may be taken in any sequence; all prerequisites for THEATRE 3160.

**

Students may take any combination of the three Applied Activity courses. Any of the courses can be repeated up to three times. Activities for Communication-Theatre majors include UNI Theatre, UNI Interpreters Theatre, Sturgis Youth Theatre, SAVE (Students Advocating for Voices and Equality) Forum Actors, and UNI Forensics.

Communication/Digital Media Major

The Communication/Digital Media major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.

There are three major emphases in Communication/Digital Media: Digital Journalism, Digital Media Leadership, and Digital Media Production.

Required
Department Core:
CM CORE 1001Digital Toolbox3
CM CORE 1010Mass Communication and Society3
COMM 3155Professional and Public Communication3
CM CORE 3255Advocacy Campaigns3
COMM 3455Creativity, Storytelling and Identity3
CM CORE 4124Communication and Media Theories3
COMM DM 3900Internship in Digital Media3
Digital Media:
COMM DM 1652Writing for Digital Media3
COMM DM 2950Applied Digital Media1
or COMM DM 3950 Advanced Applied Digital Media
COMM DM 4630/5630Digital Media Law and Ethics3
Select one of the following three emphases:21
Total Hours49

Emphasis 1: Digital Journalism

Required
Communication:
COMM 3555Interactive Digital Communication3
Digital Media:
COMM DM 1620Fundamentals of Journalism3
COMM DM 2653News Writing and Reporting3
COMM DM 3659Editing and Design3
COMM DM 4650Advanced News Writing and Reporting3
Electives (Select 6 hours from the following):6
Digital Media:
Digital Media Production II
Applied Digital Media
Advanced Digital Media Production: Television News *
Advanced Digital Media Production: Documentary *
Digital Journalism: (Topic)
Sports Journalism
Advanced Applied Digital Media
Global Media: (Topic)
Digital Media Practicum: (Topic) *
Photojournalism
Feature Writing
Communication:
Interactive Digital Visualization: (Topic)

Emphasis 2: Digital Media Leadership

Required
Digital Media:
COMM DM 2651Digital Media Production II3
COMM DM 3656Digital Media Industries3
COMM DM 4653/5653Digital Media Distribution3
COMM DM 4654/5654Digital Media Management3
Economics (3 hours chosen from the following):3
Introduction to Business Economics **
Principles of Macroeconomics
Marketing:
MKTG 2110Principles of Marketing3
and one of the following courses:3
Organizational Management
Consumer Behavior
Advertising and Promotion
Digital Advertising
Entrepreneurship

Emphasis 3: Digital Media Production 

Required
Digital Media:
COMM DM 2651Digital Media Production II3
Select 6 hours from the following:6
Advanced Digital Media Production: Television News
Advanced Digital Media Production: Documentary
Advanced Digital Media Production: Fiction
Advanced Digital Media Production: Video Editing
Advanced Digital Media Production: Audio
Select 3 hours from the following:3
Digital Media Distribution
Digital Media Management
Electives (Chosen from the following)9
Art (up to 3 hours can be counted as electives):
Graphic Design I
Creative Photography I: Digital Photography
Communication:
Interactive Digital Communication
Computer Science (up to 3 hours can be counted as electives):
Media Computation
User Interface Design
Digital Media:
Fundamentals of Journalism
Emerging Digital Media: (Topic)
News Writing and Reporting *
Scriptwriting for Digital Media
Applied Digital Media
Advanced Digital Media Production: Television News
Advanced Digital Media Production: Documentary
Advanced Digital Media Production: Fiction
Advanced Digital Media Production: Video Editing
Advanced Digital Media Production: Audio
Digital Media Industries
Editing and Design *
Advanced Applied Digital Media
Critical Studies in Digital Media: (Topic) *
Digital Technologies: (Topic)
Digital Media Practicum: (Topic) *
Digital Media Projects *
Photojournalism *
English:
Film History *
Marketing:
Digital Advertising *
*

These courses have additional prerequisites as follows:

COMM DM 2653 has a prerequisite of COMM DM 1620.

COMM DM 3651and COMM DM 3652 have a prerequisite of COMM DM 2651.

COMM DM 3659 and COMM DM 4655 have a prerequisite of COMM DM 2653.

COMM DM 4651 and COMM DM 4652 have the prerequisite of any of the following: COMM DM 3651, COMM DM 3652, COMM DM 3653, COMM DM 3654, or COMM DM 3655.

ENGLISH 4660/5660 has prerequisite of ENGLISH 2120 or ENGLISH 2650

MKTG 3146 has prerequisites of MKTG 2110; ECON 1031 or ECON 1041

**

 ECON 1031 may be used to satisfy the Quantitative Reasoning requirement in the UNIFI/General Education program.

Communication/Public Relations Major

The Communication/Public Relations major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.

Required
Department Core:
CM CORE 1001Digital Toolbox3
CM CORE 2020Communication Research Methods3
COMM 3155Professional and Public Communication3
CM CORE 3255Advocacy Campaigns3
COMM 3455Creativity, Storytelling and Identity3
CM CORE 4124Communication and Media Theories3
COMM PR 3900/5900Internship in Public Relations3
Public Relations:
COMM PR 1811Principles of Public Relations3
COMM PR 3855Public Relations Writing3
COMM PR 4811/5811Public Relations: Cases and Studies3
COMM PR 4857/5857Crisis Communication3
or COMM PR 4859/5859 Social Media
Digital Media:
COMM DM 1620Fundamentals of Journalism3
COMM DM 2653News Writing and Reporting3
COMM DM 3659Editing and Design3
Business:
ACCT 2120Principles of Financial Accounting3
ECON 1031Introduction to Business Economics3
or ECON 1041 Principles of Macroeconomics
MKTG 2110Principles of Marketing3
Select one of the following three emphases9
Emphasis 1: Strategic Public Relations
Global Public Relations
Sports Public Relations
Organizational Communication
Organizational Behavior
Emphasis 2: Special Events
Public Relations Special Events Planning
Sports Public Relations
Digital Advertising
Professional Selling
Emphasis 3: Sports Public Relations
Sports Public Relations
Global Public Relations
Introduction to Sport Administration
Sports Journalism
Total Hours60

Interactive Digital Studies Major

The Interactive Digital Studies (IDS) major is interdisciplinary in nature and is under the jurisdiction of the Department of Communication and Media. The Interactive Digital Studies major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.

Required
Communication and Media:
CM CORE 1001Digital Toolbox3
COMM 4544/5544Digital Culture and Communication3
or CM CORE 1010 Mass Communication and Society
COMM 3155Professional and Public Communication3
COMM 3555Interactive Digital Communication3
COMM 3900/5900Internship in Communication3
Electives - select two bundles (emphases) from the following:30-32
Total Hours45-47
EMPHASES
1. Digital Visualization (15 hours)
Communication and Media:
COMM 4558/5558Interactive Digital Visualization: (Topic) (*Repeat for 6 hours)6
COMM DM 1611Media and Power3
or COMM 4213/5213 Visual Rhetoric
COMM DM 3659Editing and Design3
COMM DM 4655Photojournalism3
or COMM 3455 Creativity, Storytelling and Identity
Total Hours15
2. Digital Computation (17 hours)
Computer Science:
CS 1510Introduction to Computing4
CS 1520Data Structures4
CS 2530Intermediate Computing *3
CS 3110Web Application Development3
CS 3120/5120User Interface Design3
Total Hours17
*

CS 2530 has the following prerequisites: CS 1510CS 1520CS 1800; or department approval. The prerequisite CS 1800 not included in requirements for this bundle is waived for Interactive Digital Studies majors and minors.

3. Digital Writing (15 hours)
English:
ENGLISH 2770Introduction to Workplace Writing3
ENGLISH 4785/5785Applied Writing: Projects, Grants and Careers3
or ENGLISH 4770/5770 Applied Writing: Proposals and Grants
ENGLISH 4025/5025Theory and Practice of Writing3
or ENGLISH 4040/5040 Digital Writing: Theory and Practice
Select 2 from the following courses (6 units total)6
Electronic Literature *
Issues in Digital Humanities
Applied Writing: Workplace Communication
Applied Writing: Specialized Documents
Total Hours15
*

Prerequisite(s): CM CORE 1001 or ENGLISH 2120 or consent of instructor; junior standing.

4. Digital Music (15 hours)
Music Theory (required):
MUS THEO 1300Topics in Music Composition (Electronic composition section)2
MUS THEO 3220/5220Music and Technology4
MUS THEO 3230/5230Music Technology, Advanced4
Music Theory (select two of the following):4
Introduction to Music Theory
Theory I
Theory II
Theory class placement is determined by a diagnostic examination.
Music elective1
Total hours15
Additionally, it is recommended that students taking this bundle elect to take MUSIC 1100 as part of their UNIFI/General Education courses.
5. Digital Imaging (15 hours)
Graphic Technologies:
TECH 1055Graphic Communications Foundations3
TECH 2070Digital Pre-Media3
TECH 3150/5150Graphic Communications Imaging3
TECH 3169Digital Imaging3
TECH 4184/5184Digital Imaging II3
Total Hours15
6. Digital Advertising (15 hours)
Economics:
ECON 1031Introduction to Business Economics3
or ECON 1041 Principles of Macroeconomics
Marketing:
MKTG 2110Principles of Marketing3
MKTG 3143Advertising and Promotion3
MKTG 3146/5146Digital Advertising3
MKTG 3148/5148Digital Customer Experience *3
or ENTR 3583/5583 Entrepreneurship
or MKTG 4150 Advertising Campaign Development
Total Hours15
*

ENTR 3583/5583 has a prerequisite of ENTR 2010 or (ACCT 2120ACCT 2130; prerequisite or corequisite FIN 3130/5130STAT 1772 or equivalent; ECON 1011MKTG 2110ECON 1031 or (ECON 1041 and ECON 1051)); junior standing.

7. Digital History (15 hours)
Communication and Media:
COMM 4558/5558Interactive Digital Visualization: (Topic)3
COMM 4412/5412Performing History3
History:
HIST 1010Introduction to Historical Skills3
HIST 4010/5010Introduction to Public History3
HIST 4020/5020Introduction to Museum Studies3
Total Hours15

8. Web Development (15 hours)

Communication and Media:
COMM 4558/5558Interactive Digital Visualization: (Topic)3
Computer Science:
CS 1100Web Development: Client-Side Coding3
CS 2100Web Development: Server-side Coding3
CS 3120/5120User Interface Design3
Marketing:
MKTG 3148/5148Digital Customer Experience *3
Total Hours15
*

MKTG 3148/5148 has a prerequisite of MKTG 2110 or consent of instructor. This prerequisite is waived for all Interactive Digital Studies majors and minors.

9. Digital Video (15 hours) 

Communication and Media:
COMM DM 1652Writing for Digital Media3
or COMM 3455 Creativity, Storytelling and Identity
COMM DM 2651Digital Media Production II3
COMM DM 2653News Writing and Reporting3
or COMM DM 4650 Advanced News Writing and Reporting
COMM DM 3658Digital Journalism: (Topic)3
COMM DM 4630/5630Digital Media Law and Ethics3
or COMM DM 4644/5644 Global Media: (Topic)
Total Hours15

10. Digital Mapping (15 hours)

Geography:
GEOG 1310Digital Earth3
GEOG 2320Drones for Mapping and Communication3
GEOG 2410Geographic Information Systems I3
GEOG 4335/5335Web Mapping and Data Visualization3
GEOG 4360/5360Cartographic Design3
Total Hours15

Political Communication Major

The Political Communication major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.

Required core
Communication and Media:
COMM 4211/5211Rhetoric and Civic Culture3
COMM 4216/5216Political Communication3
or POL AMER 4160/5160 Political Communication
COMM 4444/5444Communication, Community, and Change3
CM CORE 1010Mass Communication and Society3
Political Science:
POL AMER 1014Power & Politics in the U.S. *3
POL AMER 3112Campaigns and Elections3
POL AMER 3150Public Opinion and Voting Behavior3
Methodology:
Select one of the following from Communication and Media/Political Science:3
Communication Research Methods *
Rhetorical Research Methods *
Analyzing Politics
Internship in Communication and Media/Political Science:3
Internship in Communication
Internship in Politics *
Electives (choose two courses from Communication and Media and two courses from Political Science from the following list):12
Communication and Media:
Argumentation and Debate *
Organizational Communication *
Freedom of Speech
Persuasion
Communication and Conflict Management *
Intercultural Communication
Voices from the Margin: Performance, Rhetoric, and Social Change
Digital Culture and Communication
Media and Power
Digital Media Law and Ethics
Global Media: (Topic)
Principles of Public Relations *
Political Science:
American State Politics
Community Politics
Congress: The First Branch *
Civil Rights and Liberties
Modern Presidency *
Political Parties and Interest Groups *
Citizen Participation and Civic Engagement
Political Psychology
Human Rights
International Law
Total Hours39
*

*Choice of courses and subsequent prerequisites may increase the length of this program.  These courses have additional prerequisites as follows:

POL AMER 1014 satisfies the Human Condition: Domestic UNIFI requirement.

CM CORE 2020, COMM 2257, and COMM 3055 have prerequisite of COMM 1000. COMM 1000 satisfies the Oral Communication UNIFI requirement.

POL GEN 3181 has prerequisites of POL GEN 2010; 15 hours of Political Science, Political Communication, or Public Administration major.

COMM 4023/5023 has prerequisite of CM CORE 2020 but will be waived for Political Communication majors.

COMM 4333/5333 has a prerequisite of COMM 2344.

COMM DM 4612/5612 has prerequisite of CM CORE 2020 or consent of instructor.

COMM DM 4644/5644 has prerequisite of CM CORE 1010.

COMM PR 1811 has prerequisites of COMM 1000 and ENGLISH 1005. COMM 1000 satisfies the Oral Communication UNIFI requirement.

POL AMER 3134, POL AMER 3151, and POL AMER 3166 have prerequisite of POL AMER 1014. POL AMER 1014 satisfies the Human Condition: Domestic UNIFI requirement.
 

Minors

Business Communication Minor

The Business Communication minor is interdisciplinary in nature and offered jointly by the College of Humanities, Arts and Sciences and the Wilson College of Business. It is under the jurisdiction of the Department of Marketing and the Department of Communication and Media. The minor requires a 12-hour core plus 9 hours from one of three emphases.

Required
Communication:
COMM 3155Professional and Public Communication3
Communication or English:3
Digital Toolbox
Introduction to Workplace Writing
Communication or Management:3
Organizational Communication
Organizational Behavior
Marketing:
MKTG 2110Principles of Marketing3
Required: 3 hours from each of three emphases below:9
Total Hours21
EMPHASES

1. Applied Writing Skills

Select one course from the following:3
ENGLISH:
Applied Writing: Workplace Communication *
Applied Writing: Proposals and Grants *
Applied Writing: Specialized Documents *

2. Communication Skills

Select one course from the following:3
Communication and Media:
Communication and Conflict Management
Principles of Public Relations
3. Business and Professional Communication Contexts and Applications
Select one of the following:3
Communication and Media:
Organizational Cultures and Communication
Public Relations: Integrated Communications
Marketing:
Advertising and Promotion
Digital Advertising
Professional Selling

Note: When declaring this minor students must:

  • have a 2.50 cumulative GPA.
  • have satisfactorily completed the Written and Oral requirements of the UNIFI/General Education program.

Available to all UNI majors.

*

These courses have pre or co-requisite of MGMT 2080 or ENGLISH 2770 or consent of instructor.

Communication Minor

Required
Communication:
COMM 2256Performing Texts3
or COMM 2257 Argumentation and Debate
or COMM 3455 Creativity, Storytelling and Identity
COMM 2344Interpersonal Communication3
or COMM 2205 Group Communication
or COMM 4344/5344 Intercultural Communication
CM CORE 3255Advocacy Campaigns3
CM CORE 2020Communication Research Methods3
or CM CORE 1010 Mass Communication and Society
or COMM DM 1611 Media and Power
Electives in any COMM courses:9
Total Hours21

Communication-Theatre-Teaching Minor

The Communication-Theatre-Teaching minor is offered jointly by the Departments of Communication and Media and Theatre.

This minor leads to endorsement #168 5-12 Speech Communications/Theatre. 

Required
COMM 3155Professional and Public Communication3
COMM 2257Argumentation and Debate3
COMM 3455Creativity, Storytelling and Identity3
COMM DM 1611Media and Power3
or CM CORE 2020 Communication Research Methods
or CM CORE 1010 Mass Communication and Society
THEATRE 3160Directing3
COMM 4559Communication Education and Training3
or THEATRE 3115 Methods of Teaching Drama and Theatre
Electives (Select a total of 6 credit hours)6
Applied Forensics
and Advanced Applied Forensics *
Applied Performance Studies
and Advanced Applied Performance Studies *
Performing Texts
Foundations of Theatre
and Foundations of Theatre Lab **
Acting **
Theatre Practicum *
Total Hours24
*

Any of these courses can be repeated up to three times.

**

These classes must be taken before THEATRE 3160.

Communication/Digital Journalism Minor (Liberal Arts)

Required
Department Core:
CM CORE 1010Mass Communication and Society3
or CM CORE 2020 Communication Research Methods
or COMM DM 1611 Media and Power
Digital Media:
COMM DM 1620Fundamentals of Journalism3
COMM DM 2653News Writing and Reporting3
COMM DM 3659Editing and Design3
Electives
Select two of the following:6
Internship in Digital Media
Digital Journalism: (Topic)
Digital Media Law and Ethics
Global Media: (Topic)
Advanced News Writing and Reporting
Photojournalism
Feature Writing
Total Hours18

Communication/Digital Media Leadership Minor

The minor in Digital Media Leadership will train students to analyze the structures and practice of the media industries, focusing on digital media production, distribution, promotion and management.

Required:
Department Core:
CM CORE 1010Mass Communication and Society3
or CM CORE 2020 Communication Research Methods
or COMM DM 1611 Media and Power
Digital Media:
COMM DM 3656Digital Media Industries3
COMM DM 4653/5653Digital Media Distribution3
COMM DM 4654/5654Digital Media Management3
Management:
MGMT 3153Organizational Management3
Total Hours15

Digital Media Production Minor

The Digital Media Production minor will provide students with a strong foundation in the theory and practice of script development, video production, and video editing.

Required Courses:
CM CORE 1001Digital Toolbox3
COMM DM 1652Writing for Digital Media3
COMM DM 2651Digital Media Production II3
COMM DM 2950Applied Digital Media1
or COMM DM 3950 Advanced Applied Digital Media
Electives - Choose two from the following:6
Digital Media:
Emerging Digital Media: (Topic)
Scriptwriting for Digital Media
Applied Digital Media (up to 3 credits)
Advanced Applied Digital Media (up to 3 credits)
Digital Media Analysis
Critical Studies in Digital Media: (Topic)
Digital Technologies: (Topic) *
Language and Literature:
Film Theory and Criticism *
Film History *
Total Hours16
*

These courses have the following prerequisites:

COMM DM 4642/5642 has a CM CORE 1010 or consent of instructor as a prerequisite.

ENGLISH 4660/5660 and ENGLISH 4664/5664 have ENGLISH 2120 or ENGLISH 2650 as prerequisites

Communication/Public Relations Minor

Required
COMM PR 1811Principles of Public Relations3
COMM PR 3855Public Relations Writing3
COMM PR 4811/5811Public Relations: Cases and Studies3
COMM PR 4822/5822Global Public Relations3
or COMM PR 4859/5859 Social Media
COMM PR 4856/5856Public Relations Special Events Planning3
or COMM PR 4858/5858 Sports Public Relations
Electives
Select two from the following:6
Digital Toolbox
Communication Research Methods
Mass Communication and Society
Media and Power
Communication and Media Theories
Organizational Communication
Professional and Public Communication
Creativity, Storytelling and Identity
Fundamentals of Journalism
Digital Media Law and Ethics
Crisis Communication
Total Hours21

Interactive Digital Studies Minor

The Interactive Digital Studies minor is interdisciplinary in nature and is under the jurisdiction of the Department of Communication and Media. This minor requires a 12-hour core plus 15-17 hours from one of the nine emphases.

Required
Communication and Media:
CM CORE 1001Digital Toolbox3
COMM 3155Professional and Public Communication3
COMM 4544/5544Digital Culture and Communication3
or CM CORE 1010 Mass Communication and Society
COMM 3555Interactive Digital Communication3
Electives - select one bundle (emphasis) from the following:15-17
Total Hours27-29
1. Digital Visualization (15 hours)
Communication and Media:
COMM 4558/5558Interactive Digital Visualization: (Topic) (*Repeat for 6 hours.)6
COMM DM 1611Media and Power3
or COMM 4213/5213 Visual Rhetoric
COMM DM 3659Editing and Design3
COMM DM 4655Photojournalism3
or COMM 3455 Creativity, Storytelling and Identity
Total Hours15
2. Digital Computation (17 hours)
Computer Science:
CS 1510Introduction to Computing4
CS 1520Data Structures4
CS 2530Intermediate Computing *3
CS 3110Web Application Development3
CS 3120/5120User Interface Design3
Total Hours17
*

CS 2530 has the following prerequisites: CS 1510CS 1520CS 1800; or department approval. The prerequisite CS 1800 not included in requirements for this bundle is waived for Interactive Digital Studies majors and minors.

3. Digital Writing (15 hours)

English:
ENGLISH 2770Introduction to Workplace Writing3
ENGLISH 4025/5025Theory and Practice of Writing3
or ENGLISH 4040/5040 Digital Writing: Theory and Practice
ENGLISH 4785/5785Applied Writing: Projects, Grants and Careers3
or ENGLISH 4770/5770 Applied Writing: Proposals and Grants
Select 2 from the following courses (6 units total)6
Electronic Literature *
Applied Writing: Workplace Communication
Applied Writing: Specialized Documents
Issues in Digital Humanities
Total Hours15
*

Prerequisite(s): CM CORE 1001 or ENGLISH 2120 or consent of instructor; junior standing.

4. Digital Music (15 hours)
Music Theory (required):
MUS THEO 1300Topics in Music Composition (Electronic Composition section)2
MUS THEO 3220/5220Music and Technology4
MUS THEO 3230/5230Music Technology, Advanced4
Music Theory (select two of the following):4
Introduction to Music Theory
Theory I
Theory II
Theory class placement is determined by a diagnostic examination.
Music elective1
Additionally, it is recommended that students taking this bundle elect to take MUSIC 1100 as part of their UNIFI/General Education courses.
Total Hours15
5. Digital Imaging (15 hours)
Graphic Technologies:
TECH 1055Graphic Communications Foundations3
TECH 2070Digital Pre-Media3
TECH 3150/5150Graphic Communications Imaging3
TECH 3169Digital Imaging3
TECH 4184/5184Digital Imaging II3
Total Hours15
6. Digital Advertising (15 hours)
Economics:
ECON 1031Introduction to Business Economics3
or ECON 1041 Principles of Macroeconomics
Marketing:
MKTG 2110Principles of Marketing3
MKTG 3143Advertising and Promotion3
MKTG 3146/5146Digital Advertising3
MKTG 3148/5148Digital Customer Experience *3
or ENTR 3583/5583 Entrepreneurship
or MKTG 4150 Advertising Campaign Development
Total Hours15
*

ENTR 3583/5583 has prerequisite of ENTR 2010 or (ACCT 2120ACCT 2130; prerequisite or corequisite FIN 3130/5130STAT 1772 or equivalent; ECON 1011MKTG 2110ECON 1031 or (ECON 1041 and ECON 1051)); junior standing.

7. Digital History (15 hours)
Communication and Media:
COMM 4412/5412Performing History3
COMM 4558/5558Interactive Digital Visualization: (Topic)3
History:
HIST 1010Introduction to Historical Skills3
HIST 4010/5010Introduction to Public History3
HIST 4020/5020Introduction to Museum Studies3
Total Hours15

8. Web Development (15 hours)

Communication and Media:
COMM 4558/5558Interactive Digital Visualization: (Topic)3
Computer Science:
CS 1100Web Development: Client-Side Coding3
CS 2100Web Development: Server-side Coding3
CS 3120/5120User Interface Design3
Marketing:
MKTG 3148/5148Digital Customer Experience *3
Total Hours15
*

MKTG 3148/5148 has prerequisite of MKTG 2110 or consent of instructor. This prerequisite is waived for all Interactive Digital Studies majors and minors.

 9. Digital Video (15 hours)

Communication and Media:
COMM DM 1652Writing for Digital Media3
or COMM 3455 Creativity, Storytelling and Identity
COMM DM 2651Digital Media Production II3
COMM DM 2653News Writing and Reporting3
or COMM DM 4650 Advanced News Writing and Reporting
COMM DM 3658Digital Journalism: (Topic)3
COMM DM 4630/5630Digital Media Law and Ethics3
or COMM DM 4644/5644 Global Media: (Topic)
Total Hours15

10.Digtial Mapping (15 hours)

Geography:
GEOG 1310Digital Earth3
GEOG 2320Drones for Mapping and Communication3
GEOG 2410Geographic Information Systems I3
GEOG 4335/5335Web Mapping and Data Visualization3
GEOG 4360/5360Cartographic Design3
Total Hours15

Master of Arts Degree Program

Major in Communication and Media

Students interest in this major must submit a completed Application for Admission to Graduate Study and should refer to their MyUNIverse Student Center To-Do list or contact the Department of Communication and Media for any other application requirements. Detailed information on the major, including directions for procedures to follow for applying, in planning a program, and requesting assignment of an advisor, may be obtained from the Head of the Department of Communication and Media, the Director of Graduate Studies, or on the department’s Web page at the following address: cm.uni.edu/graduate-program. Other graduate information and the application for graduate admission may be found at https://admissions.uni.edu/application.

The Graduate Record Examination (General Test) is not required for admission to the program.

Only graduate courses (course numbers 5000 or above) will apply to a graduate degree, even if the undergraduate course number (4999 or less) is listed.  No exceptions will be made. 

Students who enroll in the program will pursue a degree in Communication and Media. Students may seek a certificate in the following areas: Performance, Rhetoric, and Advocacy; Communication Education and Training; Visual Communication and Digital Media; Organizational Leadership; and Strategic Communication.

The major is available on the thesis and non-thesis options. A minimum of 30 semester hours for the thesis option and 33 hours for the non-thesis option are required. A minimum of 18 semester hours of 6000-level course work is required for the thesis option, including 6 hours of thesis credit. A minimum of 12 semester hours of 6000-level course work is required for the non-thesis option.

Students are required to successfully complete the following coursework: 

A student is required to successfully complete either a comprehensive exam (non-thesis option) or thesis.

Of the 30 or 33 hours required:

  • 27 hours of course work must be in Communication and Media (no more than 3 hours outside the department and/or by transfer).
  • No more than 6 hours of independent work: readings, projects, or specialized individual instruction.
  • No more than 3 hours of workshop credit.

Non-thesis Option

Required Core:
COMMGRAD 6001Introduction to Graduate Study and Research3
COMMGRAD 6011Communication and Media Theory3
COMMGRAD 6022Communication Research Methodology3
Electives (select 24 hours from the following):24
Seminar in Rhetoric
Mass Communication Theory
Communication Research Methodology (additional section/s of this besides what is required)
Seminar in Strategic Communication
Seminar in Communication
Seminar in Performance Studies
Seminar in Communication Education
Seminar in Visual and Digital Media
Other 6000-level or 5000-level (approved through MyUniverse student request)
Total Hours33

Thesis Option

Required Core
COMMGRAD 6001Introduction to Graduate Study and Research3
COMMGRAD 6011Communication and Media Theory3
COMMGRAD 6022Communication Research Methodology3
COMMGRAD 6299Research (6 hrs.)6
Electives (select 15 hours from the following):15
Seminar in Rhetoric
Mass Communication Theory
Communication Research Methodology (additional section/s of this besides what is required.)
Seminar in Strategic Communication *
Seminar in Communication
Seminar in Performance Studies
Seminar in Communication Education
Seminar in Visual and Digital Media
Other 6000-level or 5000-level (approved by advisor and submitted through student request)
Total Hours30

Program Certificates

The University of Northern Iowa makes available, in addition to traditional programs, the opportunity for students to earn program certificates. Program certificates provide an alternative to programs leading to a degree, a major, or a minor; they certify that an individual has completed a program approved by the university. For information on the following certificates, contact the Department of Communication and Media or the Office of the Registrar, which serves as the centralized registry.

Certificate in Communication Education and Training (graduate certificate)

Based in emphasis areas of organizational communication, communication pedagogy, and performance studies, the Communication Education and Training certificate demonstrates mastery in teaching at the college level, fostering positive work relationships, and training others in organizations. Upon completion of the requisite coursework, a student will have a deep knowledge of pedagogical and organizational processes, such as developing vision/mission goals, honing their instructional practice, and assessing team/class communication for areas of improvement.

Required courses: **
COMMGRAD 6045Seminar in Communication Education *6
COMMGRAD 6014Seminar in Rhetoric3
COMMGRAD 6027Seminar in Strategic Communication3
Total Hours12
*

Repeat course (variable topic) for  6 hrs.

**

Can Substitute up to 3 hours of the 12 hours as Readings in Communication or Studies in Communication with advisor approval.

 

Certificate in Communication, Community, and Public Advocacy

The Communication, Community, and Public Advocacy certificate emphasizes experiential learning in small classes to help students become pragmatic and creative public advocates and engaged community members. Through the certificate courses, students develop the critical competencies necessary to be a reflexive advocate who can adapt to changing contexts and cultures and across diverse communities. This certificate aligns with UNI’s commitment to civic engagement. It centers the role communication can play in creating social change and how people can use their skills as advocates in a variety of community, political, and organizational settings.

COMM 4446/5446Voices from the Margin: Performance, Rhetoric, and Social Change3
COMM 4444/5444Communication, Community, and Change3
or CM CORE 3255 Advocacy Campaigns
COMM 4448/5448Cultural Performance3
or COMM 4346/5346 Gender Issues in Communication
COMM 3456Practicing Public Advocacy3
Total Hours12
 
 

Certificate in Conflict Resolution

Conflict can be viewed on both the macro and micro system levels. It can be interpersonal, as in the area of individual or family dynamics, or organizational, as in labor, racial/ethnic, or international relations. The Certificate in Conflict Resolution focuses on understanding the roots of conflict, as well as its management or resolution. This certificate is designed for students working toward a baccalaureate degree, and whose anticipated careers may provide opportunities for conflict resolution. Examples of related majors include social work, sociology, criminology, communication studies, education, environmental science, management, public administration, public policy, and political science.

The objectives of the Conflict Resolution program are to:

  • provide students with a grounding in conflict theory and approaches to conflict resolution;
  • provide students with beginning skills in conflict resolution and management;
  • provide opportunities to integrate conflict resolution knowledge and skills in a variety of academic areas.
Program of Study, 15 hours total (five 3-hour classes)
Required
Communication and Media:
COMM 4333/5333Communication and Conflict Management3
Electives: select four courses from the lists below:12
Teaching:
Human Relations: Awareness and Application **
School of Applied Human Sciences:
Human Identity and Relationships
Family Relationships
Violence in Intimate Relationships
Psychology:
Psychology of Gender **
Social Psychology **
Social Work:
Self-Care and Stress Management in Helping Professions
Communication and Media:
Intercultural Communication
Gender Issues in Communication
Voices from the Margin: Performance, Rhetoric, and Social Change
Social Work/Social Science:
Global Social Work
Diversity and Difference **
Social Science:
Women, Men, and Society
Political Science:
International Security
Politics of International Development
Human Rights
Nationalism
History:
Great Power Diplomacy from the Congress of Vienna to the Present
Geography:
Environmental Geography: Variable Topic **
Sociology:
Social Movements **
The Self in Social Context **
Social Inequality **
Immigration and Transnationalism **
Total Hours15
**

These courses have additional prerequisites as follows:

PSYCH 2201 and PSYCH 2203 have a prerequisite of PSYCH 1001PSYCH 1001 may be used to satisfy the Human Condition (Domestic) requirement of the UNIFI/General Education program.

SW 4163SOC 2040SOC 2075SOC 3045/5045, and SOC 3080/5080 have a prerequisite of SOC 1000SOC 1000 may be used to satisfy the Human Condition (Domestic) requirement of the UNIFI/General Education program.

GEOG 3220 has a prerequisite of GEOG 1120 or GEOG 1210 or GEOG 2210 or GEOG 1110 or consent of instructor.

TEACHING 4170/5170 has a prerequisite of full admission into teacher education and junior standing.

Choice of courses and subsequent course prerequisites may increase the length of this program. A minimum grade of C is required in all courses taken for the certificate.

Certificate in Organizational Communication and Inclusive Leadership 

Based in the emphasis areas of organizational communication and leadership communication, the Organizational Communication and Inclusive Leadership certificate demonstrates mastery in how to identify opportunities for organizational leadership infused with the ethics of inclusion. Upon completion of the requisite coursework, a student will be to identify what makes a successful leader, what the principles of inclusion are, and how to implement those principles in ways that enhance the organization’s mission. This certificate can be obtained at the undergraduate (3000/4000) or graduate (5000) level. Courses taken at the graduate level will include additional coursework to differentiate experiences between undergraduate/graduate students.

Required courses: *
COMM 4120/5120Inclusive Leadership in the Workplace3
COMM 4134/5134Organizational Cultures and Communication3
COMM PR 4857/5857Crisis Communication3
COMM 3000/5000Selected Topics in Communication3
Total Hours12
*

Graduate students can substitute up to 3 hours of the 12 hours as Readings in Communication or Studies in Communication with advisor approval.

Certificate in Organizational Communication and Training

The Organizational Communication and Training certificate provides students with an in-depth understanding of organizational communication theories and processes, emphasizing how communication impacts organizational effectiveness.  Students will develop skills in how to analyze organizational communication, as well as create and deliver high impact organizational training to diverse audiences.

Required:
COMM 3055Organizational Communication3
COMM 4134/5134Organizational Cultures and Communication3
COMM 4155/5155Organizational Communication Assessment3
COMM 4559Communication Education and Training3
CM CORE 2020Communication Research Methods3
Total Hours15

Certificate in Performance, Rhetoric, and Advocacy (graduate certificate) 

Based in the emphasis areas of rhetoric, performance studies, and digital media, the Performance, Rhetoric, and Advocacy certificate demonstrates mastery in how to analyze, organize, and execute advocacy work in a variety of contexts. Upon completion of the requisite coursework, a student will have a deep knowledge of the words, actions, bodies, and organizational structures of advocacy groups as well as the skills necessary to build community and solve problems. 

Required: **
COMMGRAD 6044Seminar in Performance Studies3
COMMGRAD 6014Seminar in Rhetoric3
COMMGRAD 6046Seminar in Visual and Digital Media3
Select one of the following: *
COMMGRAD 6044Seminar in Performance Studies3
or COMMGRAD 6014 Seminar in Rhetoric
Total Hours12
*

Repeat either COMMGRAD 6044 or COMMGRAD 6014.

**

Can Substitute up to 3 hours of the 12 hours as Readings in Communication or Studies in Communication with advisor approval.

 

Certificate in Public Relations in Entertainment

This certificate focuses on learning about different types of theatre performances and techniques and strategies to promote all entertainment platforms.

Required:
COMM 2256Performing Texts3
COMM PR 1811Principles of Public Relations3
COMM PR 4855/5855Public Relations Campaign Methods3
THEATRE 1010Foundations of Theatre3
THEATRE 1011Foundations of Theatre Lab1
Total Hours13

Certificate in Strategic Communication (graduate certificate)

Based on the emphasis areas of public relations, organizational communication, and media, the Strategic Communication certificate demonstrates mastery in managing a company’s image and developing relationships between organizations and publics.  Upon completion of the requisite coursework, a student will be able to craft long-term and short-term goals and public relations objectives and implement media plans for meeting those goals. 

Required courses: **
COMMGRAD 6027Seminar in Strategic Communication *6
COMMGRAD 6045Seminar in Communication Education3
COMMGRAD 6046Seminar in Visual and Digital Media3
Total Hours12
*

Repeat course (variable topic) up to 6 hrs

**

Can Substitute up to 3 hours of the 12 hours as Readings in Communication or Studies in Communication with advisor approval.

 

Certificate in Visual Communication and Digital Media (graduate certificate)

Based in the emphasis areas of digital media, rhetoric, and performance, the Visual Communication and Digital Media certificate demonstrates mastery in how to create, disseminate, and critique mediated images. Upon completion of the requisite coursework, a student will be to identify what makes effective, inclusive, and evocative imagery, and how to use that knowledge to create or disseminate media. 

Required courses: **
COMMGRAD 6046Seminar in Visual and Digital Media *6
COMMGRAD 6044Seminar in Performance Studies3
COMMGRAD 6014Seminar in Rhetoric3
Total Hours12
*

Repeat course (variable topic) up to 6 hrs.

**

Can Substitute up to 3 hours of the 12 hours as Readings in Communication or Studies in Communication with advisor approval.

 

Communication, B.A.

Goal #1: Apply learning.

SLO1: Apply communication theories, perspectives, principles, and concepts.

SLO2: Implement communication scholarship using the research traditions of the discipline.

Goal #2: Think critically.

SLO3: Evaluate issues using a communication perspective.

Goal #3: Communicate competently.

SLO4: Create messages appropriate to the audience, purpose, and context.

SLO5: Synthesize supporting material to develop a(n) thesis, argument, or purpose.

SLO6: Present messages using an effective style.

Communication: Digital Media-Journalism, B.A.

Goal #1: Apply learning.

SLO1: Apply communication theories, perspectives, principles, and concepts.

SLO2: Implement communication scholarship using the research traditions of the discipline.

Goal #2: Think critically.

SLO3: Evaluate issues using a communication perspective.

Goal #3: Communicate competently.

SLO4: Create messages appropriate to the audience, purpose, and context.

SLO5: Synthesize supporting material to develop a(n) thesis, argument, or purpose.

SLO6: Present messages using an effective style.

Communication: Digital Media-Leadership, B.A.

Goal #1: Apply learning.

SLO1: Apply communication theories, perspectives, principles, and concepts.

SLO2: Implement communication scholarship using the research traditions of the discipline.

Goal #2: Think critically.

SLO3: Evaluate issues using a communication perspective.

Goal #3: Communicate competently.

SLO4: Create messages appropriate to the audience, purpose, and context.

SLO5: Synthesize supporting material to develop a(n) thesis, argument, or purpose.

SLO6: Present messages using an effective style.

Communication: Digital Media-Production, B.A.

Goal #1: Apply learning.

SLO1: Apply communication theories, perspectives, principles, and concepts.

SLO2: Implement communication scholarship using the research traditions of the discipline.

Goal #2: Think critically.

SLO3: Evaluate issues using a communication perspective.

Goal #3: Communicate competently.

SLO4: Create messages appropriate to the audience, purpose, and context.

SLO5: Synthesize supporting material to develop a(n) thesis, argument, or purpose.

SLO6: Present messages using an effective style.

Communication/Public Relations: Special Events, B.A.

Goal #1: Think Critically

SLO1A: Understand the historical foundation upon which the public relations profession has evolved.

SLO1B: Understand the theoretical underpinnings of the public relations profession.

SLO1C: Analyze the role of ethics and laws practiced in the public relations profession.

Goal #2: Apply Learning

SLO2A: Apply appropriate research methods to examine questions in public relations discipline/profession.

SLO2B: Analyze appropriate global public relations, comparative media systems and technology strategies.

Goal #3: Communicate competently

SLO3A:Build content to form interconnections among communication, community and culture.

SLO3B: Research appropriate communities for cultural understanding and craft appropriate content

SLO3C: use professional communication strategies and methods to disseminate relevant content to targeted publics.

Communication/Public Relations: Sports Public Relations, B.A.

Goal #1: Think Critically

SLO1A: Understand the historical foundation upon which the public relations profession has evolved.

SLO1B: Understand the theoretical underpinnings of the public relations profession.

SLO1C: Analyze the role of ethics and laws practiced in the public relations profession.

Goal #2: Apply Learning

SLO2A: Apply appropriate research methods to examine questions in public relations discipline/profession.

SLO2B: Analyze appropriate global public relations, comparative media systems and technology strategies.

Goal #3: Communicate competently

SLO3A:Build content to form interconnections among communication, community and culture.

SLO3B: Research appropriate communities for cultural understanding and craft appropriate content

SLO3C: use professional communication strategies and methods to disseminate relevant content to targeted publics.

Communication/Public Relations: Strategic Public Relations, B.A.

Goal #1: Think Critically

SLO1A: Understand the historical foundation upon which the public relations profession has evolved.

SLO1B: Understand the theoretical underpinnings of the public relations profession.

SLO1C: Analyze the role of ethics and laws practiced in the public relations profession.

Goal #2: Apply Learning

SLO2A: Apply appropriate research methods to examine questions in public relations discipline/profession.

SLO2B: Analyze appropriate global public relations, comparative media systems and technology strategies.

Goal #3: Communicate competently

SLO3A:Build content to form interconnections among communication, community and culture.

SLO3B: Research appropriate communities for cultural understanding and craft appropriate content

SLO3C: use professional communication strategies and methods to disseminate relevant content to targeted publics.

Communication-Theatre-Teaching, B.A.

Goal #1: Apply learning.

SLO1: Apply communication theories, perspectives, principles, and concepts.

SLO2: Implement communication scholarship using the research traditions of the discipline.

Goal #2: Think critically.

SLO3: Evaluate issues using a communication perspective.

Goal #3: Communicate competently.

SLO4: Create messages appropriate to the audience, purpose, and context.

SLO5: Synthesize supporting material to develop a(n) thesis, argument, or purpose.

SLO6: Present messages using an effective style.

Interactive Digital Studies, B.A.

GOAL #1: Apply “Digility”

SLO1: Develop comprehensive understanding of web project development--drafting, file structure, design, code, & optimization

SLO2: Demonstrate ability to code a website and/or work within a content management system

GOAL #2 Apply Design Theory

SLO3: Demonstrate the ability to articulate web design principles

GOAL #3 Demonstrate Digital Citizenship

SLO3: Demonstrate knowledge of usability testing and accessibility.

SLO4: Understand digital licensing, the Creative Commons, and copyright

GOAL #4: Exhibit teamwork and professionalism

SLO5: Exhibit ability for self-learning skills in areas of digital application software

SLO6: Demonstrate effective collaboration and project management skills

Political Communication, B.A.

  1. Critical thinking—concepts & theories: Students will be able to critically evaluate political science and communications concepts and theories to help explain and investigate political communications phenomena (such as elite rhetoric, persuasion, political campaigns, political journalism). [University SLOs 1,3]

  2. Critical thinking—social science and humanistic approaches: Students will be able to generate hypotheses / theses to answer research questions and/or analyze political communication from a humanistic perspective [University SLOs 1,3]

  3. Critical thinking—evidence: Students will be able to analyze discipline‐appropriate evidence and critically evaluate it to support claims / test hypotheses. [University SLOs 1,3]

  4. Critical thinking—normative reasoning: Students will be able to develop persuasive arguments and reasoned judgments about political matters by logically applying normative principles." [University SLOs 1,3]

  5. Written communication skills: Students will demonstrate an ability to communicate effectively through their written work. [University SLO 2]

  6. Oral communication skills: Students demonstrate an ability to communicate effectively through oral presentations. [University SLO 2]

​Communication Studies, M.A.

  1. Communication History/Theory: Students will understand the historical development of theory and scholarship within communication studies.

  2. Communication Research Methods: Students will understand appropriate methodologies to ethically examine questions within the communication studies discipline/profession

  3. Communication Skills: Students will understand and apply oral and written communication  skills in relevant contexts.

  4. Communication Praxis and Community Engagement: Students will integrate communication theories with practices/actions that enhance engagement with civic and/or professional communities

Communication, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
UNIFI/General Education or University Electives 12
 Hours15
Spring
COMM 2344 Interpersonal Communication (or COMM 1205 Group Communication Skills or COMM 4344 Intercultural Communication) 3
UNIFI/General Education or University Electives 12
 Hours15
Sophomore
Fall
CM CORE 1001 Digital Toolbox 3
CM CORE 2020 Communication Research Methods 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
COMM 2256 or COMM 2257 3
UNIFI/General Education or University Electives 10
 Hours16
Junior
Fall
CM CORE 3255 Advocacy Campaigns 3
Major Theories and Concepts Course 3
CM CORE 4124 Communication and Media Theories 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM 3455 Creativity, Storytelling and Identity 3
COMM 4155 or COMM 4021 or COMM 4022 or COMM 4023 3
UNIFI/General Education or University Electives 8
 Hours14
Senior
Fall
COMM 3900/5900 Internship in Communication 3
Major Theories and Concepts Course 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
Major Theories and Concepts Course 3
COMM 3001 Seminar in Communication: (Topic) 3
UNIFI/General Education or University Electives 9
 Hours15
 Total Hours120

Communication-Theatre-Teaching, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
UNIFI/General Education or University Electives 12
 Hours15
Spring
ENGLISH 1005 College Writing and Research 3
UNIFI/General Education or University Electives 13
 Hours16
Sophomore
Fall
THEATRE 1030 Acting 3
COMM 3155 Professional and Public Communication 3
COMM 2256 Performing Texts (or THEATRE 1010) 3
Applied Activity Option 1
UNIFI/General Education or University Electives 6
 Hours16
Spring
LRNTECH 1031 Educational Technology and Design 3
THEATRE 1012 Stagecraft: Scenery/Lights 3
Applied Activity Option - COMM 1940 or COMM 1941 or THEATRE 2050 or THEATRE 1011 1
TEACHING 2017 Level 1 Field Experience: Exploring Teaching 1
EDPSYCH 2030 Dynamics of Human Development 3
COMM 3455 Creativity, Storytelling and Identity 3
SPED 3150 Meeting the Needs of Diverse Learners in Classrooms 2
 Hours16
Junior
Fall
THEATRE 1022 Playscript Analysis 3
TEACHING 3128 Level 2 Field Experience: Lesson Planning and Instruction 1
EDPSYCH 3148 Learning and Motivation in Classroom Contexts 3
MEASRES 3150 Classroom Assessment 2
CM CORE 1001 Digital Toolbox 3
Applied Activity Option 1
Major Elective 3
 Hours16
Spring
COMM DM 1611 Media and Power (or CM CORE 2020 Communication Research Methods or CM CORE 1010 Mass Communication and Society) 3
COMM 2257 Argumentation and Debate 3
SOCFOUND 3119 Schools and American Society 3
THEATRE 3070 History of the Theatre II 3
CM CORE 4124 Communication and Media Theories 3
 Hours15
Senior
Fall
THEATRE 3160 Directing 3
THEATRE 3115 Methods of Teaching Drama and Theatre 3
TEACHING 4170/5170 Human Relations: Awareness and Application 3
COMM 4559 Communication Education and Training 3
UNIFI/General Education or University Electives 3
 Hours15
Spring
TEACHING 3138 Secondary School Teaching 12
 Hours12
 Total Hours121

Communication: Digital Media-Journalism, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
CM CORE 1001 Digital Toolbox 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ENGLISH 1005 College Writing and Research 3
CM CORE 1010 Mass Communication and Society 3
COMM DM 1620 Fundamentals of Journalism 3
UNIFI/General Education or University Electives 6
 Hours15
Sophomore
Fall
COMM 3555 Interactive Digital Communication 3
COMM DM 1652 Writing for Digital Media 3
COMM DM 2653 News Writing and Reporting 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
COMM DM 3659 Editing and Design 3
CM CORE 3255 Advocacy Campaigns 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
COMM DM 4650 Advanced News Writing and Reporting 3
COMM DM 2950 Applied Digital Media (or COMM DM 3950 Advanced Digital Media) 1
Major Elective 3
UNIFI/General Education or University Electives 9
 Hours16
Spring
CM CORE 4124 Communication and Media Theories 3
COMM DM 4630/5630 Digital Media Law and Ethics 3
UNIFI/General Education or University Electives 9
 Hours15
Senior
Fall
COMM DM 3900 Internship 3
COMM 3455 Creativity, Storytelling and Identity 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
Major Elective 3
UNIFI/General Education or University Electives 11
 Hours14
 Total Hours120

Communication: Digital Media-Leadership, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
CM CORE 1001 Digital Toolbox 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ENGLISH 1005 College Writing and Research 3
CM CORE 1010 Mass Communication and Society 3
UNIFI/General Education or University Electives 9
 Hours15
Sophomore
Fall
COMM DM 1652 Writing for Digital Media 3
COMM DM 3656 Digital Media Industries 3
Economics Area 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
CM CORE 3255 Advocacy Campaigns 3
MKTG 2110 Principles of Marketing 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
Marketing/Management/Business Area 3
COMM DM 4654/5654 Digital Media Management 3
COMM DM 2950 Applied Digital Media (or COMM DM 3950 Advanced Applied Digital Media) 1
UNIFI/General Education or University Electives 9
 Hours16
Spring
CM CORE 4124 Communication and Media Theories 3
COMM DM 4630/5630 Digital Media Law and Ethics 3
Marketing/Management/Business Area 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
COMM 3455 Creativity, Storytelling and Identity 3
COMM DM 4653/5653 Digital Media Distribution 3
COMM DM 3900 Internship 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
UNIFI/General Education or University Electives 14
 Hours14
 Total Hours120

Communication: Digital Media-Production, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
CM CORE 1001 Digital Toolbox 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ENGLISH 1005 College Writing and Research 3
CM CORE 1010 Mass Communication and Society 3
COMM DM 1652 Writing for Digital Media 3
UNIFI/General Education or University Electives 6
 Hours15
Sophomore
Fall
COMM DM 2651 Digital Media Production II 3
Major Elective 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
Major Elective 3
UNIFI/General Education or University Electives 9
 Hours15
Junior
Fall
COMM DM 3651 or COMM DM 3652 or COMM DM 3653 or COMM DM 3654 or COMM DM 3655 3
CM CORE 3255 Advocacy Campaigns 3
COMM DM 2950 Applied Digital Media (or COMM DM 3950 Advanced Applied Digital Media) 1
Major Elective 3
UNIFI/General Education or University Electives 6
 Hours16
Spring
CM CORE 4124 Communication and Media Theories 3
COMM DM 4630/5630 Digital Media Law and Ethics 3
Major Elective 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
COMM 3455 Creativity, Storytelling and Identity 3
COMM DM 3900 Internship 3
COMM DM 4653/5653 Digital Media Distribution (or COMM DM 4654 Digital Media Management) 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM DM 3651 or COMM DM 3652 or COMM DM 3653 or COMM DM 3654 or COMM DM 3655 3
UNIFI/General Education or University Electives 11
 Hours14
 Total Hours120

Communication/Public Relations: Special Events, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
ENGLISH 1005 College Writing and Research 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
CM CORE 1001 Digital Toolbox 3
UNIFI/General Education or University Electives 12
 Hours15
Sophomore
Fall
COMM DM 1620 Fundamentals of Journalism 3
COMM PR 1811 Principles of Public Relations 3
ECON 1031 Introduction to Economics or ECON 1041 Principles of Macroeconomics 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
CM CORE 2020 Communication Research Methods 3
COMM PR 4856/5856 Public Relations Special Events Planning 3
ACCT 2120 Principles of Financial Accounting 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
CM CORE 4124 Communication and Media Theories 3
COMM DM 2653 News Writing and Reporting 3
COMM PR 3855 Public Relations Writing 3
MKTG 2110 Principles of Marketing 3
UNIFI/General Education or University Electives 3
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
CM CORE 3255 Advocacy Campaigns 3
COMM 3455 Creativity, Storytelling and Identity 3
RTNL 3777/5777 Special Events Management (or RTNL 3778/5778 Community Based Tourism or RTNL 2120 Foundations of Tourism) 3
UNIFI/General Education or University Electives 3
 Hours15
Senior
Fall
COMM DM 3659 Editing and Design 3
COMM PR 4858/5858 Sports Public Relations 3
MKTG 3153 Professional Selling (or MKTG 3146 Digital Advertising) 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM PR 3900/5900 Internship in Public Relations 3
COMM PR 4811/5811 Public Relations: Cases and Studies 3
UNIFI/General Education or University Electives 9
 Hours15
 Total Hours120

Communication/Public Relations: Sports Public Relations, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
ENGLISH 1005 College Writing and Research(or equivalent) 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
CM CORE 1001 Digital Toolbox 3
UNIFI/General Education or University Electives 12
 Hours15
Sophomore
Fall
COMM PR 1811 Principles of Public Relations 3
COMM DM 1620 Fundamentals of Journalism 3
ECON 1031 Introduction to Economics or ECON 1041 Principles of Macroeconomics 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
CM CORE 2020 Communication Research Methods 3
ACCT 2120 Principles of Financial Accounting 3
COMM PR 3855 Public Relations Writing 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
CM CORE 4124 Communication and Media Theories 3
COMM DM 2653 News Writing and Reporting 3
CM CORE 3255 Advocacy Campaigns 3
MKTG 2110 Principles of Marketing 3
UNIFI/General Education or University Electives 3
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
COMM PR 3844/5844 Public Relations: Integrated Communications 3
MKTG 3173 Product Management 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
COMM DM 3659 Editing and Design 3
COMM PR 4858/5858 Sports Public Relations 3
COMM 3455 Creativity, Storytelling and Identity 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM PR 3900/5900 Internship in Public Relations 3
COMM PR 4811/5811 Public Relations: Cases and Studies 3
UNIFI/General Education or University Electives 6
KINES 3125 Introduction to Sport Administration or COMM DM 3660 Sports Journalism 3
 Hours15
 Total Hours120

Communication/Public Relations: Strategic Public Relations, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication (or equivalent) 3
ENGLISH 1005 College Writing and Research 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
CM CORE 1001 Digital Toolbox 3
UNIFI/General Education or University Electives 12
 Hours15
Sophomore
Fall
COMM DM 1620 Fundamentals of Journalism 3
COMM PR 1811 Principles of Public Relations 3
ECON 1031 Introduction to Economics or ECON 1041 Principles of Macroeconomics 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM 3055 Organizational Communication 3
CM CORE 2020 Communication Research Methods 3
ACCT 2120 Principles of Financial Accounting 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
CM CORE 4124 Communication and Media Theories 3
COMM DM 2653 News Writing and Reporting 3
COMM PR 3855 Public Relations Writing 3
MKTG 2110 Principles of Marketing 3
UNIFI/General Education or University Electives 3
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
COMM DM 4630/5630 Digital Media Law and Ethics 3
CM CORE 3255 Advocacy Campaigns 3
COMM 3455 Creativity, Storytelling and Identity 3
UNIFI/General Education or University Electives 3
 Hours15
Senior
Fall
COMM DM 3659 Editing and Design 3
COMM PR 4811/5811 Public Relations: Cases and Studies 3
MGMT 3965/5965 Organizational Behavior 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM PR 3900/5900 Internship in Public Relations 3
COMM PR 4822/5822 Global Public Relations (or COMM PR 3844 Public Relations Integrated Communications) 3
UNIFI/General Education or University Electives 9
 Hours15
 Total Hours120

Interactive Digital Studies, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
UNIFI/General Education or University Electives 12
 Hours15
Spring
CM CORE 1001 Digital Toolbox 3
ENGLISH 1005 College Writing and Research 3
UNIFI/General Education or University Electives 9
 Hours15
Sophomore
Fall
COMM 3155 Professional and Public Communication 3
COMM 3555 Interactive Digital Communication 3
Bundle 1 Selection 3
Bundle 2 Selection 3
UNIFI/General Education or University Electives 3
 Hours15
Spring
Bundle 1 Selection 3
UNIFI/General Education or University Electives 12
 Hours15
Junior
Fall
COMM 4544/5544 Digital Culture and Communication (or CM CORE 1010 Mass Communication and Society) 3
Bundle 2 Selection 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
Bundle 1 Selection 3
Bundle 2 Selection 3
UNIFI/General Education or University Electives 9
 Hours15
Senior
Fall
Bundle 1 Selection 3
Bundle 2 Selection 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
UNIV 4555 Interactive Digital Studies Practicum 3
Bundle 1 Selection 3
Bundle 2 Selection 3
UNIFI/General Education or University Electives 6
 Hours15
 Total Hours120

Political Communication, B.A.

This major is under the jurisdiction of the Department of Communication Studies and the Department of Political Science. This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
POL AMER 1014 Power & Politics in the U.S. 3
UNIFI/General Education or University Electives 12
 Hours15
Spring
CM CORE 1010 Mass Communication and Society 3
UNIFI/General Education or University Electives 12
 Hours15
Sophomore
Fall
POL GEN 2010 or CM CORE 2020 or COMM 4023 3
UNIFI/General Education or University Electives 12
 Hours15
Spring
Political Communication elective/Communication & Media course 3
UNIFI/General Education or University Electives 12
 Hours15
Junior
Fall
POL AMER 4160/5160 Political Communication (or COMM 4216) 3
POL AMER 3112 Campaigns and Elections (offered even Falls only) 3
COMM 4444/5444 Communication, Community, and Change 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM 4211/5211 Rhetoric and Civic Culture 3
POL AMER 3150 Public Opinion and Voting Behavior 3
Political Communication elective/Political Science elective 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
COMM 3900 Internship in Communication or POL GEN 3181 Internship in Politics 3
Political Communication elective/Communication & Media course 3
Political Communication elective/Political Science course 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
Political Communication elective/Communication & Media course 3
Political Communication elective/Political Science course 3
UNIFI/General Education or University Electives 9
 Hours15
 Total Hours120

Communication Studies Courses

COMM 1000. Oral Communication — 3 hrs.

Development of speaking and listening skills by studying the process and theory of communication and by applying communication principles to various speaking situations. (Fall, Spring, Summer)

COMM 1940. Applied Forensics — 1 hr.

Credit for approved participation in competitive speech and debate activities. May be repeated for maximum of 4 hours. Prerequisite(s): consent of instructor. (Fall and Spring)

COMM 1941. Applied Performance Studies — 1-2 hrs.

Credit for approved participation in Performance Studies (e.g., participation in Interpreters Theatre, performance in community, campus, or festival settings; or related activity). May be repeated for maximum of 8 hours. Prerequisite(s): consent of instructor. (Fall and Spring)

COMM 2205. Group Communication — 3 hrs.

Study of how people use communication to cultivate effective groups. Exploring theories and processes related to groups, students will learn how to assess and improve teams while developing their own skills as a group communicator. (Fall and Spring)

COMM 2255. Public Speaking — 3 hrs.

Teaches students to prepare, adapt, present, and critique a variety of speeches in a public setting. (Fall and Spring)

COMM 2256. Performing Texts — 3 hrs.

Introduction to the performance, analysis, and criticism of literary and aesthetic texts. (Fall)

COMM 2257. Argumentation and Debate — 3 hrs.

Training in the basics of academic debate and policy analysis. (Fall)

COMM 2344. Interpersonal Communication — 3 hrs.

Study of communication in relationships; exploration and experience with concepts and processes involved in one-to-one communication. (Fall, Spring, Summer)

COMM 2455. Skills for Making Performance — 3 hrs.

Adapting and staging texts for live and electronic group performances. Work in narrative adaptation, montage scripting, and ethnodrama. Prerequisite(s): COMM 2256. (Variable)

COMM 2456. Communication and Popular Culture — 3 hrs.

Introduction to the critical analysis, study, and performance of popular culture artifacts, phenomenon and texts. Special emphasis given to the socio-political implications and technological advances affecting popular culture consumption in U.S. culture. (Variable)

COMM 3000/5000. Selected Topics in Communication — 3 hrs.

Intensive work in specialized communication concepts, processes and approaches. No single emphasis may be repeated although the course may be repeated for maximum of 6 hours. Prerequisite(s): junior standing. (Variable)

COMM 3001. Seminar in Communication: (Topic) — 3 hrs.

Topics will rotate with each seminar focusing on a specific area of faculty expertise tied to contemporary issues in communication studies. The highly interactive seminar format offers a chance for exploration of challenging and interesting topics with close collaborative work between instructors and students. This course may be repeated for up to 6 credit hours. Prerequisite(s): junior standing. (Fall and Spring)

COMM 3055. Organizational Communication — 3 hrs.

Study of communication theories and practices in organizational settings. Students explore the role of communication in workplace processes such as newcomer socialization, conflict management, leadership and technology. (Fall and Spring)

COMM 3155. Professional and Public Communication — 3 hrs.

Exploration of theories and experiences in diverse business and professional situations, with an emphasis on developing individual, dyadic, team, public, and mediated communication skills. Students will develop in-person and digital presentation skills. (Fall and Spring)

COMM 3179. Cooperative Education — 1-6 hrs.

(Fall, Spring, Summer)

COMM 3236. Ethics in Communication — 3 hrs.

Exploration of ethical dimensions and dilemmas in communication. [Same as CAP 3128] (Fall and Spring)

COMM 3455. Creativity, Storytelling and Identity — 3 hrs.

Methods of making, collecting, analyzing, and theorizing storytelling and identity. Applications for communication and media research and creative action, including projects in museums, public relations campaigns, organizational settings, and community media. (Fall and Spring)

COMM 3456. Practicing Public Advocacy — 3 hrs.

Covering a range of topics, this course explores practical examples of and problems relating to public advocacy. The focus is on how performance and rhetoric offer tools to practice public advocacy. Topics will rotate from year to year. (Variable)

COMM 3555. Interactive Digital Communication — 3 hrs.

Building on Digital Toolbox, this class offers students a more comprehensive understanding of web frameworks, content management systems, code (HTML, CSS, and beginning Javascript) and digital skill sets. Prerequisite(s): CM CORE 1001. (Fall and Spring)

COMM 3900/5900. Internship in Communication — 1-6 hrs.

Students complete academic assignments in conjunction with intensive work in a specialized area on-site at an organization. May be repeated for maximum of 6 hours. Prerequisite(s): junior standing; internship coordinator approval. See the internship coordinator for additional departmental requirements. (Fall, Spring, Summer)

COMM 3940. Advanced Applied Forensics — 1 hr.

Credit for approved advanced participation in competitive speech and debate activities. May be repeated for maximum of 4 hours. Prerequisite(s): consent of instructor. (Fall and Spring)

COMM 3941. Advanced Applied Performance Studies — 1-2 hrs.

Credit for approved advanced work in Performance Studies (e.g., participation in Interpreters Theatre, performance in community, campus, or festival settings; or related activity). May be repeated for maximum of 8 hours. Prerequisite(s): consent of instructor. (Fall and Spring)

COMM 4021/5021. Quantitative Research Methods — 3 hrs.

Examination of principles and procedures of communication research with emphasis on experimental and survey methods and techniques. Students will complete research projects. Prerequisite(s): CM CORE 2020 or equivalent; junior standing. (Fall)

COMM 4022. Qualitative Research Methods — 3 hrs.

Examination of principles and procedures of communication research with emphasis on interpretive and ethnographic techniques. Students complete research projects. Prerequisite(s): CM CORE 2020 or equivalent; junior standing. (Fall)

COMM 4023/5023. Rhetorical Research Methods — 3 hrs.

Examination of principles and procedures of communication research with emphasis on the critical analysis and interpretation of persuasive messages. Students complete research projects. Prerequisite(s): CM CORE 2020 or ENGLISH 2120 or equivalent; junior standing. (Spring)

COMM 4116/5116. Health Communication — 3 hrs.

Theories of communication in health care settings, current issues in health communication, types of applications in interpersonal, organizational, and public communication contexts; literature and performance methods in health education. Prerequisite(s): junior standing. (Odd Springs)

COMM 4120/5120. Inclusive Leadership in the Workplace — 3 hrs.

The purpose of this course is for students to cultivate inclusive leadership knowledges, skills, and dispositions. As such the course blends reading/discussion with hands-on application and case studies. Students will be expected to describe the key concepts of inclusive leadership and apply how those concepts can be used to address different issues/problems/contexts. Prerequisite(s): junior standing. (Variable)

COMM 4134/5134. Organizational Cultures and Communication — 3 hrs.

Study of how cultural ideologies and forms such as symbols, rituals, language, and narratives are created, maintained, and changed in organizations. Emphasis on interpretive and critical theory and research. Prerequisite(s): junior standing. (Fall)

COMM 4155/5155. Organizational Communication Assessment — 3 hrs.

Investigation of communication behavior and effectiveness in organizations. Students act in groups to design and conduct a consulting intervention in an actual organization. Prerequisite(s): CM CORE 2020 or consent of instructor; COMM 3055; junior standing. (Spring)

COMM 4211/5211. Rhetoric and Civic Culture — 3 hrs.

Exploration of theories explaining how symbolic action creates, maintains, and transforms social reality, plays a role in social/political/cultural orders, differs between groups, and affects social change. Particular attention paid to the role of rhetoric in civic culture. Prerequisite(s): senior standing. (Spring)

COMM 4213/5213. Visual Rhetoric — 3 hrs.

Analysis of visual communication and how visual forms (e.g., bodies, photographs, memorials, image events) construct, maintain, and alter social reality. Prerequisite(s): CM CORE 1010 or CM CORE 2020 or CM CORE 1001 or COMM DM 1611 or ENGLISH 2120 or ART HIST 1004 or ART 1002. (Variable)

COMM 4216/5216. Political Communication — 3 hrs.

Study of the elements of national and/or local political communication, including the rhetoric of political campaigns, and/or the rhetoric of elected officials. Prerequisite(s): junior standing. (Same as POL AMER 4160/5160) (Even Falls)

COMM 4217/5217. Freedom of Speech — 3 hrs.

Development of laws and social attitudes that have attempted to regulate communication in the United States; relation of free speech to national security, to regulation of the public forum, and to artistic expression; analysis of doctrines and tests used by the Supreme Court in interpreting the limits to free expression. Prerequisite(s): junior standing. (Variable)

COMM 4218. Persuasion — 3 hrs.

Examination of the dynamics involved in the creation, reception, and exchange of effective persuasive messages, episodes, and campaigns with a primary focus on social science theory and research regarding processes of human influence. (Variable)

COMM 4311. Nonverbal Communication — 3 hrs.

Study of practices, theories, and concepts related to patterns of human expression apart from the spoken or written word. Prerequisite(s): junior standing. (Same as HUM 3102/5102) (Variable)

COMM 4320. Leadership Communication and Citizenship — 3 hrs.

Exploration of the types of communication people use to give direction to the groups that matter most to them such as a team, community, organization, or social or political movement. Prerequisite(s): senior standing. (Fall)

COMM 4322/5322. Advanced Interpersonal Communication — 3 hrs.

Advanced study of theories and research in interpersonal communication. Prerequisite(s): COMM 2344; junior standing. (Fall)

COMM 4333/5333. Communication and Conflict Management — 3 hrs.

Exploration of the processes involved in managing conflict in various communication contexts. Prerequisite(s): junior standing. (Spring)

COMM 4344/5344. Intercultural Communication — 3 hrs.

Critical analysis of the multiple ways culture, perception, and communication influence each other. Offers a blend of theory, research, and hands-on application. Prerequisite(s): junior standing. (Spring)

COMM 4346/5346. Gender Issues in Communication — 3 hrs.

Critical examination of how communication creates, maintains and challenges diverse gender identities and of how gendered communication in and about social institutions can be sources of liberation and subordination. Prerequisite(s): junior standing. (Fall)

COMM 4347/5347. Family Communication — 3 hrs.

Study of communication phenomena in the family setting. Examination of how communication influences the development, maintenance, and enhancement of family relationships. Prerequisite(s): COMM 2344; junior standing. (Fall)

COMM 4412/5412. Performing History — 3 hrs.

Theoretical and practical introduction to the critical analysis, study, and performance of history. Construction and representation of history using performance techniques and perspectives in innovative digital storytelling. Prerequisite(s): CM CORE 1001; junior standing. (Spring)

COMM 4444/5444. Communication, Community, and Change — 3 hrs.

Study of communication practices in the construction, enhancement, and maintenance of communities. Theoretical and experiential applications through civic engagement, case study analysis, and applied critique of specific communities. Includes community projects, presentations, or simulations. Prerequisite(s): senior standing. (Fall and Spring)

COMM 4446/5446. Voices from the Margin: Performance, Rhetoric, and Social Change — 3 hrs.

Study of creation and theory of rhetorical and performance texts that enact protest, generate dialogue, promote civic action, and induce social, cultural, and institutional change. The course focuses on historically underrepresented and marginalized groups in the United States, activism for change outside of institutional structures, and the way race/ethnicity, sex/gender, sexuality, and/or class intersect. Prerequisite(s): junior standing. (Variable)

COMM 4448/5448. Cultural Performance — 3 hrs.

Advanced study of verbal art, texts, and aesthetic traditions in community, cultural, and political contexts. Emphasis on the roles narrative, ritual, and ceremony play in creating and contributing to cultural identity and social advocacy. Prerequisite(s): junior standing. (Fall)

COMM 4490/5490. Interpreters Theatre Production — 1-2 hrs.

Advanced study and practice in preparing scripts, directing group performance for public presentation, and designing and implementing technical elements of productions. Usually involves directing, scripting, designing, or researching for an Interpreters Theatre production. Prerequisite(s): COMM 2455; approved Performance Studies project application; junior standing; consent of instructor. (Fall and Spring)

COMM 4544/5544. Digital Culture and Communication — 3 hrs.

Investigation of the relationships between technology and communication and their impact on social behavior, thought, and culture. Prerequisite(s): junior standing. (Fall and Spring)

COMM 4558/5558. Interactive Digital Visualization: (Topic) — 3 hrs.

Intensive work in specialized digital visualization concepts and practices. Work with advanced digital tools, techniques, and applications. Develop independent and group critical analysis and creative problem solving to digital project work. No single topic may be repeated although the course may be repeated for maximum of 6 hours. Prerequisite(s): CM CORE 1001; junior standing. Prerequisite(s) or corequisite(s): COMM 3555. (Fall and Spring)

COMM 4559. Communication Education and Training — 3 hrs.

Teaching strategies for various levels of communication instruction; application of educational principles to the communication classroom and organizational training. This is a required course for Communication Theatre Education majors and it is strongly recommended to take this class preceding student teaching. Prerequisite(s): for Communication Theatre Education majors: 12 hours of COMM (48C) course work; TEACHING 2017; EDPSYCH 2030; junior standing. For other majors: junior standing. (Fall)

COMM 4909/5909. Readings in Performance Studies — 1-3 hrs.

Extensive individual study of special topics in performance studies theory, history, or research. Prerequisite(s): COMM 2256; COMM 4448/5448; junior standing. (Variable)

Communication Studies Graduate Courses

COMMGRAD 6001. Introduction to Graduate Study and Research — 3 hrs.

Exploration of communication research methodologies and resources. (Fall and Spring)

COMMGRAD 6011. Communication and Media Theory — 3 hrs.

In-depth survey of historical and contemporary theories that inform and constitute the communication and media discipline. This course constitutes an interdisciplinary approach, with emphasis on postpositivist, interpretivist, critical, and postmodern theories of communication and media. (Spring)

COMMGRAD 6014. Seminar in Rhetoric — 3 hrs.

Various topics offered with specific title indicated in Schedule of Classes. May be repeated more than once on different topic. Prerequisite(s): COMMGRAD 6001 or approval of instructor. (Variable)

COMMGRAD 6016. Mass Communication Theory — 3 hrs.

For beginning graduate students to explore mass communication inquiry. Provides working knowledge of some of the major literature on mass communication theory and research. (Fall)

COMMGRAD 6022. Communication Research Methodology — 3 hrs.

Introduction to various research methods used in the study of communication. May be repeated for maximum of 9 hours if different section. Prerequisite(s): graduate standing; COMMGRAD 6001 or approval of instructor. (Fall and Spring)

COMMGRAD 6027. Seminar in Strategic Communication — 3 hrs.

Various topics offered with specific title indicated in Schedule of Classes. May be repeated more than once on different topic. (Variable)

COMMGRAD 6042. Seminar in Communication — 3 hrs.

Various topics offered with specific title indicated in Schedule of Classes. May be repeated more than once on different topic. (Variable)

COMMGRAD 6044. Seminar in Performance Studies — 3 hrs.

Various topics offered with specific title indicated in Schedule of Classes. May be repeated more than once on different topic. (Variable)

COMMGRAD 6045. Seminar in Communication Education — 3 hrs.

Various topics offered with specific title indicated in Schedule of Classes. May be repeated more than once on different topic. (Fall)

COMMGRAD 6046. Seminar in Visual and Digital Media — 3 hrs.

Various topics will be offered with specific title indicated in Schedule of Classes. May be repeated more than once on different topic. (Variable)

COMMGRAD 6299. Research.

Prerequisite(s): consent of department. (Fall, Spring, Summer)

COMMGRAD 6955. Projects in Communication Studies — 1-3 hrs.

May be repeated for maximum of 3 hours. Consent of departmental committee must be obtained before registration. (Variable)

Communication Studies: Digital Media Courses

COMM DM 1611. Media and Power — 3 hrs.

Analysis and critique of the production and consumption of media messages to develop students as ethical and active digital citizens. (Fall and Spring)

COMM DM 1620. Fundamentals of Journalism — 3 hrs.

Emphasis on news gathering techniques for journalists, including examination of search strategies, sources, and news values, the technologies of news gathering and their application, and fact-checking and writing news stories. (Fall and Spring)

COMM DM 1630. Start a Podcast — 3 hrs.

This course will teach students how to start a podcast. Bringing together experts in different areas across the Department of Communication and Media, this course will provide students with training in a wide variety of skills necessary to create a high-quality podcast, including script-writing, interviewing, storytelling, vocal delivery, audio-editing, and publicizing. Students will also study podcasting genres so as to understand the expectations of audiences in particular sub-genres of podcasts (e.g. true-crime, comedy, drama, sports, politics, personal-development, etc.). While doing this, they will examine a handful of particularly prominent or highly-recognized podcasts to identify the principles and characteristics underlying particularly successful podcasts. (Spring)

COMM DM 1652. Writing for Digital Media — 3 hrs.

Introduction to concepts and techniques of creative script writing used for digital media content in multiple formats and platforms. Topics include writing for fiction, news, television, and advertising. (Fall and Spring)

COMM DM 2651. Digital Media Production II — 3 hrs.

Building on the concepts of CM CORE 1001 Digital Toolbox, further exploration of creative storytelling using digital video, audio, live studio, and web concepts and technologies for multiple formats and platforms. Special emphasis on aesthetic and technical skills in post-production, including motion graphics, image manipulation, video, and sound editing. Prerequisite(s): CM CORE 1001 and COMM DM 1652. (Fall and Spring)

COMM DM 2652. Emerging Digital Media: (Topic) — 3 hrs.

Explores the aesthetic concepts and creation of interactive media content for multiple platforms. Topics include web technologies, interactive storytelling, and emerging media content. Topics indicated in Schedule of Classes. May be repeated for a maximum of 6 hours if different topic. Prerequisite(s): CM CORE 1001 or consent of instructor. (Variable)

COMM DM 2653. News Writing and Reporting — 3 hrs.

Participation on the staff of the university newspaper. Write articles and take photographs for the university's print and digital editions. Gather and edit audio and video, create multimedia packages for the newspaper's website. Prerequisite(s): CM CORE 1010; COMM DM 1620 or approval of instructor. The COMM DM 1620 prerequisite is waived for Interactive Digital Studies majors and minors. (Fall and Spring)

COMM DM 2654. Scriptwriting for Digital Media — 3 hrs.

Exploration of a range of scriptwriting forms for digital media programs, including short and long-form narrative and documentary. Distinctive genres within the broad fiction and non-fiction categories will be emphasized. Prerequisite(s): COMM DM 1652. (Variable)

COMM DM 2950. Applied Digital Media — 1 hr.

Practical project experience for qualified students who work for KULT Radio, Hilltop Media, the Northern Iowan, the Valley at ESPN, the Digital Collective, or on other authorized journalism, radio, video, or multimedia projects. May be repeated for maximum of 4 hours of applied digital media credit. Students may only use the organization's resources for projects. Prerequisite(s): consent of instructor. (Fall, Spring, Summer)

COMM DM 3179. Cooperative Education — 1-6 hrs.

(Fall, Spring, Summer)

COMM DM 3651. Advanced Digital Media Production: Television News — 3 hrs.

Production of multi-camera content in a studio context, including news, sports, or talk shows. The course explores concepts and aesthetics, production workflow, application of journalistic methods, and delivery of content over multiple platforms. Students produce programs for broadcast. Prerequisite(s): CM CORE 1001; COMM DM 2651. (Variable)

COMM DM 3652. Advanced Digital Media Production: Documentary — 3 hrs.

Creates innovative documentary stories from idea development to post-production. Students explore theories of documentary realism, current and emerging documentary forms, and the ethics of documentary practice. Students produce a short documentary as a final project. Prerequisite(s): CM CORE 1001; COMM DM 2651. (Variable)

COMM DM 3653. Advanced Digital Media Production: Fiction — 3 hrs.

Development of fictional stories, including script development, production planning, directing actors, and the aesthetics of camera, lighting, sound, and editing as creative tools. Current and emerging forms of fiction programming for multiple platforms are explored. Students produce a short fiction video as a final project. Prerequisite(s): CM CORE 1001; COMM DM 2651. (Variable)

COMM DM 3654. Advanced Digital Media Production: Video Editing — 3 hrs.

Advanced training in digital post-production, including editing techniques, color correction, titles, and sound design. Through screenings and projects, students explore the history and aesthetics of editing, styles for different formats, and delivering content to multiple platforms. Prerequisite(s): CM CORE 1001; COMM DM 2651. (Variable)

COMM DM 3655. Advanced Digital Media Production: Audio — 3 hrs.

Advanced training in the theory and practice of audio recording and editing for multiple formats, including field and studio content. Prerequisite(s): CM CORE 1001; COMM DM 2651. (Variable)

COMM DM 3656. Digital Media Industries — 3 hrs.

Examines media development, production, and distribution in response to technological changes, audience expectations, new competition and other industrial forces. Prerequisite(s): CM CORE 1010 or consent of instructor. (Fall)

COMM DM 3658. Digital Journalism: (Topic) — 3 hrs.

Writing and developing online journalism, including web pages, social media, interactive timelines, motion graphics, video, virtual reality storytelling, and podcasts. May be repeated for up to 6 hours if different topic. Prerequisite(s): CM CORE 1001; COMM DM 1652 or COMM DM 2653. (Variable)

COMM DM 3659. Editing and Design — 3 hrs.

Immersion in layout, design and photography for news or feature publication. Students use digital tools, including InDesign, Photoshop and Illustrator to create finished pieces for publication, including editorial and advertorial content. Prerequisite(s): COMM DM 2653 or consent of instructor. For Interactive Digital Studies majors and minors: no prerequisites. (Fall and Spring)

COMM DM 3660. Sports Journalism — 3 hrs.

Writing and producing sports journalism content, and play-by-play reporting, for television, radio, mobile, and other digital media platforms. Prerequisite(s): CM CORE 1001; COMM DM 2653. (Fall)

COMM DM 3900. Internship in Digital Media — 1-6 hrs.

Students complete internships with off-campus professional media organizations, focusing on intensive work in a specialized area of digital media in conjunction with academic assignments. May be repeated for maximum of 6 hours. Prerequisite(s): junior standing; internship coordinator approval. See the internship coordinator for additional departmental requirements. (Fall, Spring, Summer)

COMM DM 3950. Advanced Applied Digital Media — 1 hr.

Practical project experience for qualified students who work for KULT Radio, Hilltop Media, the Northern Iowan, the Valley at ESPN, the Digital Collective, or on other authorized journalism, radio, video, or multimedia projects. May be repeated for maximum of 4 hours of applied and advanced applied digital media credit. Students may only use the organization's resources for projects. Prerequisite(s): consent of instructor. (Fall, Spring, Summer)

COMM DM 4621/5621. Digital Media Analysis — 3 hrs.

Critically examines multiple theoretical and methodological approaches to the analysis and criticism of digital media content, including fiction, documentary, video games, transmedia, web, and other formats. Prerequisite(s): junior standing. (Fall)

COMM DM 4630/5630. Digital Media Law and Ethics — 3 hrs.

The course explores contemporary issues in media law and ethics that impact digital media industries and public relations. Critical analysis of issues such as freedom of speech and the First Amendment; the news media and courts; censorship and libel; media ownership and monopolies; copyright laws and fair use; and regulation of the internet. Prerequisite(s): junior standing. (Fall and Spring)

COMM DM 4632. Senior Seminar in Digital Media — 3 hrs.

Preparation for a professional career in digital media, including development of interview skills, resumes, portfolios, and cover letters. Exploration of ethical foundations for production, distribution, and consumption of digital media. Prerequisite(s): CM CORE 1001; senior standing. (Fall and Spring)

COMM DM 4641/5641. Critical Studies in Digital Media: (Topic) — 3 hrs.

Advanced examination of history, theory, and aesthetic forms of digital media content and creators. Topics indicated in Schedule of Classes. May be repeated for maximum of 6 hours if different topic. Prerequisite(s): junior standing. (Variable)

COMM DM 4642/5642. Digital Technologies: (Topic) — 3 hrs.

Examination of theories and practices of past, current, and developing technologies used for multiple platforms of digital media content. Topics may include script development, software applications, web technologies, virtual reality, games, digital cultures, and mobile media. May be repeated for maximum of 6 hours if different topic. Prerequisite(s): CM CORE 1010; junior standing or consent of instructor. (Variable)

COMM DM 4644/5644. Global Media: (Topic) — 3 hrs.

Focus on how technology, history, politics, economics, and culture have shaped the development of media systems in the world. Prerequisite(s): CM CORE 1010; junior standing. (Variable)

COMM DM 4650. Advanced News Writing and Reporting — 3 hrs.

Participation on the staff of the university newspaper. Writing advanced articles and taking photographs for the university's print and digital editions. Gathering and editing audio and video, creating multimedia packages for the newspaper's web site. Students will also do editing for the newspaper. Prerequisite(s): COMM DM 2653; junior standing. (Fall and Spring)

COMM DM 4651. Digital Media Practicum: (Topic) — 3 hrs.

Advanced media production for multiple platforms of digital media. Topics indicated in Schedule of Classes. May be repeated for maximum of 6 hours if different topic. Prerequisite(s): COMM DM 3651, or COMM DM 3652, or COMM DM 3653, or COMM DM 3654, or COMM DM 3655. (Variable)

COMM DM 4652. Digital Media Projects — 1-6 hrs.

An advanced project for digital video, audio, or interactive media beyond the scope of existing courses. Students are selected through a competitive process and work under the supervision of faculty. May be repeated for maximum of 6 hours. Prerequisite(s): COMM DM 3651 or COMM DM 3652 or COMM DM 3653 or COMM DM 3654 or COMM DM 3655, or COMM DM 2652; junior standing; consent of instructor. (Variable)

COMM DM 4653/5653. Digital Media Distribution — 3 hrs.

Explores strategies for promoting film, television, games, news, and other digital media products and services. Focus includes media sales, distribution, and global media markets. Prerequisite(s): CM CORE 1010; junior standing. (Variable)

COMM DM 4654/5654. Digital Media Management — 3 hrs.

Explores how media managers oversee the financing, production, marketing and distribution of their media products and services. Examines innovative principles and practices of digital media management, with attention to leadership case studies from companies across media and technology sectors. Prerequisite(s): CM CORE 1010; junior standing. (Variable)

COMM DM 4655. Photojournalism — 3 hrs.

Introduces students to the concepts, principles, and practice of photojournalism through photo assignments, image editing, presentation in a variety of formats, and critical reviews of work. Prerequisite(s): COMM DM 2653 or consent of instructor; junior standing. For Interactive Digital Studies majors and minors: no prerequisites. (Variable)

COMM DM 4656/5656. Feature Writing — 3 hrs.

In-depth feature writing for beats including arts, entertainment, leisure, and travel for multiple news platforms. Prerequisite(s): COMM DM 2653 or ENGLISH 2015 or consent of instructor; junior standing. (Spring)

Communication Studies: Public Relations Courses

COMM PR 1811. Principles of Public Relations — 3 hrs.

Introduction to theories, processes, and techniques involved in researching, planning, and implementing programs designed to influence public opinion and human behavior. (Fall and Spring)

COMM PR 1840. Applied Public Relations — 1 hr.

Credit for approved work in public relations (e.g., problems of campaign on campus or in the community). May be repeated for maximum of 2 hours. Prerequisite(s): consent of instructor. (Fall and Spring)

COMM PR 3179. Cooperative Education — 1-6 hrs.

(Variable)

COMM PR 3844/5844. Public Relations: Integrated Communications — 3 hrs.

Study of integrated approaches in PR practices including use of advertisement, IMC, promotion, and event techniques for relationship building and understanding of public behaviors. Prerequisite(s): junior standing. (Variable)

COMM PR 3855. Public Relations Writing — 3 hrs.

Conceptualization and multi-media adaptation of copy for public relations campaigns. (Fall and Spring)

COMM PR 3900/5900. Internship in Public Relations — 1-6 hrs.

Students complete academic assignments in conjunction with intensive work in a specialized area on-site at an organization. May be repeated for maximum of 6 hours. Prerequisite(s): junior standing; internship coordinator approval. See the internship coordinator for additional departmental requirements. (Fall, Spring, Summer)

COMM PR 3940. Advanced Applied Public Relations — 1 hr.

Credit for approved advanced work in public relations (e.g., problems of campaign on campus or in the community). May be repeated for maximum of 2 hours. Prerequisite(s): consent of instructor. (Fall and Spring)

COMM PR 4811/5811. Public Relations: Cases and Studies — 3 hrs.

Study of PR theories and academic research and application of theoretical understanding through analyses of recent PR cases. Prerequisite(s): senior standing or consent of instructor. (Variable)

COMM PR 4822/5822. Global Public Relations — 3 hrs.

Examination of PR research and practices in diverse countries and transnational organizations. Development of PR professionalism and ethics in intercultural/international contexts. Prerequisite(s): junior standing. (Variable)

COMM PR 4855/5855. Public Relations Campaign Methods — 3 hrs.

Analysis and production of public relations tools; techniques to gain reaction and support from specialized groups. Planning and preparation of public relations communications materials and use of controlled (public) media to reach target audiences. Prerequisite(s): COMM PR 1811; junior standing. (Variable)

COMM PR 4856/5856. Public Relations Special Events Planning — 3 hrs.

Special events planning provides the opportunity to unite global human society through large and small events. Sustainable and environmentally responsible strategies will be discussed and implemented in various activities. Sustainable event leadership will be highlighted as a best practice. Prerequisite(s): junior standing. (Variable)

COMM PR 4857/5857. Crisis Communication — 3 hrs.

Crisis communication is a critical component to the successful operation of many organizations. Many organizations and individuals are forced to confront some type of crisis at some point in their lifetime. This course is interested in defining and discussing crisis communication strategies and theories that can help protect organizations faced with a crisis. This course studies crisis communication from a wide variety of perspectives including: public relations, leadership, media theory, and interpersonal communication. Prerequisite(s): junior standing. (Variable)

COMM PR 4858/5858. Sports Public Relations — 3 hrs.

Sports public relations is a management function that builds beneficial relationships with athletes, managers, media, stakeholders, fans, and constituencies. This course focuses on team, league and organizational management and the building of brand, corporate, media, and fan relationships through creative communications. Prerequisite(s): junior standing. (Variable)

COMM PR 4859/5859. Social Media — 3 hrs.

This course is dedicated to exploring the new emerging technologies and mediums influencing many different venues such as public relations and message delivery. This course will acquaint you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media and mobile campaigns. This course will also provide lectures, iconic and current case studies using social media and mobile, group and individual assignments, and engaged activities that will help you in developing a strong social media skill set to take to future job and/or internship interviews in your respective field of study. Prerequisite(s): junior standing. (Spring)

Communication and Media Core Courses

CM CORE 1001. Digital Toolbox — 3 hrs.

Learn basic concepts and skills needed for digital creation/production including image creation and editing, videography, photography, web design, basic coding for the web, and content management for a wide range of communication professions and settings. Students will develop a solid foundation in creative digital production skills. This will prepare students for future coursework, the modern workplace, and life as a digital citizen. (Fall and Spring)

CM CORE 1010. Mass Communication and Society — 3 hrs.

Survey of basic mass communication processes, including history and structure of media and media-related industries and sales, audiences, effects, careers, and future directions. (Fall and Spring)

CM CORE 2020. Communication Research Methods — 3 hrs.

Introduction to the process of research and inquiry across the discipline of communication studies. Includes the three units qualitative, quantitative, and rhetorical (critical). Introduction to the normative expectations of the research process. (Fall and Spring)

CM CORE 3255. Advocacy Campaigns — 3 hrs.

Principles, practices, and strategies used to create and implement advocacy campaigns, including electoral, health, marketing, media, public relations, political, and social change campaigns. (Fall and Spring)

CM CORE 4124. Communication and Media Theories — 3 hrs.

Investigation of theories and concepts used to explain human communication and media. (Fall and Spring)