Department of Marketing
(College of Business Administration)
The Department of Marketing offers the following undergraduate programs and program certificates. Specific requirements for these programs are listed within this Department of Marketing section in the following order:
Undergraduate Majors (B.A.)
- Marketing
Minors
- Business Communication (also listed in Department of Communication Studies)
- Entrepreneurship
- Marketing (Non-Business Majors)
Program Certificates
- Entrepreneurship
- Financial and Real Estate Sales for Business Majors (also listed in Department of Finance)
Note: Students majoring in Marketing must satisfy the College of Business Administration (CBA) admission requirements before they can officially declare their major. A copy of the Admission, Retention, and Graduation Policy may be obtained from UNIBusiness Advising in the College of Business Administration or at
http://business.uni.edu/web/
Marketing majors may declare a double major, double minor, and/or major and minor within the College of Business Administration, subject to the regulations imposed by those CBA departments affected. Marketing majors minoring within the CBA must select minors designated for business majors. Marketing majors may not declare more than one emphasis in Marketing.
To graduate with a major in Marketing from the College of Business Administration, a student must earn at least 50% of the business credit hours required for the major at UNI. In addition, a minimum of nine graded hours must be earned in 100/3000/4000-level, UNI Marketing courses. Students must take at least 50% of the course work required for the degree outside the College of Business Administration. Up to nine hours of economics (excluding ECON 1021 (920:020) ), and six hours of statistics may be counted as outside the College of Business Administration. A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in ACCT xxxx/120:xxx, MKTG xxxx/130:xxx, MGMT xxxx/150:xxx, FIN xxxx/160:xxx, and ECON xxxx/920:xxx courses taken at UNI. Students given permission to graduate out-of-residence must earn a 2.20 or better in all courses approved and accepted for out-of-residence credit.
The Marketing Department may impose additional admission requirements for students wishing to declare a minor or a second CBA major. Eligibility to declare a minor or a second CBA major is based on competitive GPA and space availability. Students may obtain a copy of these requirements from UNIBusiness Advising (CBB 5) in the College of Business Administration.
Bachelor of Arts Degree Programs
Marketing Major
The Marketing major requires a minimum of 120 total hours to graduate. This total includes Liberal Arts Core requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours. Liberal Arts Core courses included in major program requirements are distinguished by italics.
| Required business core | ||
| Business Administration, Interdepartmental: | ||
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| Accounting: | ||
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| Marketing: | ||
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Management: | ||
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MGMT 3154 (150:154) | Operations Management | 3 |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| Finance: | ||
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| Economics: | ||
| ECON 1011 (920:070) | Statistics for Business Analytics * | 3 |
| ECON 1021 (920:020) | Decision Analytics * | 3 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| Required | ||
| Marketing: | ||
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| Marketing emphasis area (select one emphasis area below) | 9 | |
| Total Hours | 57 | |
Emphases
| Marketing Management | ||
| Required: | ||
| MKTG 3163 (130:161) | Distribution and Logistics | 3 |
| MKTG 3173 (130:131) | New Product Management | 3 |
| Marketing elective - select one course from the following: | 3 | |
| Advertising and Promotion | ||
| Retail Management | ||
| Entrepreneurial Strategy | ||
| Value Based Pricing | ||
| Internship-Marketing | ||
| Global Marketing | ||
| Required: | ||
| MKTG 3176/5176 (130:177g) | Global Marketing | 3 |
| MKTG 3178/5178 | Global Trade Practices | 3 |
| Marketing elective: | 3 | |
| Internship-Marketing | ||
MKTG 4595 (130:169) requires the successful completion of an approved international based Marketing Internship or the successful completion of an approved study abroad Marketing course. | ||
| Advertising and Digital Media | ||
| Required: | ||
| MKTG 3143 (130:150) | Advertising and Promotion | 3 |
| MKTG 3146 (130:160) | Digital Advertising | 3 |
| Marketing elective - select one course from the following: | 3 | |
| Services Marketing | ||
| Entrepreneurship | ||
| Advertising Campaign Development | ||
| Internship-Marketing | ||
| Sales Management | ||
| Required: | ||
| MKTG 3153 (130:153) | Personal Selling | 3 |
| MKTG 3154 | Sales Management | 3 |
| Marketing elective - select one course from the following: | 3 | |
| Services Marketing | ||
| Retail Management | ||
| Entrepreneurship | ||
| Value Based Pricing | ||
| Internship-Marketing | ||
| * | ECON 1021 (920:020) and ECON 1011 (920:070) have prerequisite of STAT 1772 (800:072) or equivalent. STAT 1772 (800:072) will satisfy Category 1C of the Liberal Arts Core. |
Minors
Business Communication Minor
The Business Communication minor is interdisciplinary in nature and offered jointly by the College of Business and the College of Humanities, Arts and Sciences. It is under the jurisdiction of the Department of Marketing and the Department of Communication Studies. The minor requires a 12-hour core plus 9 hours from three emphases.
| Required | ||
| Communication: | ||
| COMM 3155 (48C:173) | Business and Professional Oral Communication | 3 |
| Communication or English: | 3 | |
| Interactive Digital Communication | ||
| Introduction to Professional Writing | ||
| Communication or Management: | 3 | |
| Organizational Communication | ||
| Organizational Management | ||
| Marketing: | ||
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Required: 3 hours from each of three emphases below: | 9 | |
| Total Hours | 21 | |
EMPHASES
1. Applied Writing Skills
| Select one course from the following: | 3 | |
| ENGLISH: | ||
| Applied Writing: Workplace Communication | ||
| Applied Writing: Proposals and Grants | ||
| Applied Writing: Technical Communication | ||
2. Communication Skills
| Select one course from the following: | 3 | |
| Communication Studies: | ||
| Group Communication Skills | ||
| Mediation Theory and Process | ||
| Communication and Conflict Management | ||
| Listening | ||
| Principles of Public Relations | ||
3. Business and Professional Communication Contexts and Applications
| Select one of the following: | 3 | |
| Communication Studies: | ||
| Organizational Cultures and Communication | ||
| Public Relations: Integrated Communications | ||
| Marketing: | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Personal Selling | ||
Note: When declaring this minor students must:
- have a 2.70 cumulative GPA.
- have satisfactorily completed Categories 1A and 1B of the Liberal Arts Core.
Available to all UNI majors.
Entrepreneurship Minor
The Entrepreneurship minor will be an extension of the already existing Entrepreneurship certificate. The purpose of the certificate is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project. The minor will expand this goal by allowing students to learn entrepreneurship skills that specifically fit their major and career.
The minor will entail the same classes as the Entrepreneurship certificate (currently 15 hours) with the addition of one elective course from the Marketing Department and one elective course from the student’s field of study.
The full description with prerequisites and hours required are shown below:
Students must meet prerequisites before taking courses. A total cumulative or UNI cumulative GPA of 2.5 is required to declare this minor.
| Required: | ||
| BUSINESS 2010 (100:040) | Entrepreneurial Fundamentals | 3 |
| ECON 1031 (920:024) | Introduction to Economics * | 3 |
| MKTG 2110 (130:101) | Principles of Marketing ** | 3 |
| MKTG 3583/5583 (130:170g) | Entrepreneurship | 3 |
| MKTG 3586/5586 (130:175g) | Entrepreneurial Strategy | 3 |
| Required Marketing Elective, choose one from the following: *** | 3 | |
| Consumer Behavior | ||
| Marketing Research | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Personal Selling | ||
| Sales Management | ||
| Services Marketing | ||
| Distribution and Logistics | ||
| Retail Management | ||
| New Product Management | ||
| Global Marketing | ||
| Global Trade Practices | ||
| Value Based Pricing | ||
| One course required within the student's declared major: *** | 3 | |
| Principles of Managerial Accounting | ||
| Cost Accounting | ||
| Introduction to Actuarial Science | ||
| Introduction to Museum Studies | ||
| Ceramics I | ||
| Graphic Design I | ||
| Painting I | ||
| Performance Art I | ||
| Creative Photography I: Digital Photography | ||
| Printmaking I: Strategies | ||
| Sculpture I | ||
| Life Drawing | ||
| Ceramics II | ||
| Ceramics III | ||
| Graphic Design II | ||
| Graphic Design: Identity System Design | ||
| Graphic Design: Digital Image Design | ||
| Graphic Design: Typography | ||
| Graphic Design: Publication Design | ||
| Graphic Design: Motion Graphics | ||
| Graphic Design: Web and Interactive Design | ||
| Graphic Design: Book Structures | ||
| Graphic Design: Portfolio Preparation | ||
| Painting III | ||
| Performance Art II | ||
| Performance Art III | ||
| Creative Photography II | ||
| Creative Photography III | ||
| Color Photography | ||
| Printmaking II: Applications | ||
| Printmaking III: Directions | ||
| Sculpture II | ||
| Sculpture III | ||
| Professional Practices | ||
| Athletic Training Administration and Professional Development | ||
| Public Relations: Integrated Communications | ||
| Public Relations Writing | ||
| Advanced Applied Public Relations | ||
| Public Relations Campaign Methods | ||
| Skills for Making Performance | ||
| Interactive Digital Communication | ||
| Business and Professional Oral Communication | ||
| Advanced Applied Performance Studies | ||
| Health Communication | ||
| Organizational Communication Assessment | ||
| Message Design and Delivery | ||
| Interactive Digital Visualization | ||
| Digital Media Production I | ||
| Writing for Digital Media | ||
| Reporting Methodologies and Sources | ||
| Criminal Justice System | ||
| White Collar Crime | ||
| Computer Architecture and Parallel Programming | ||
| Intermediate Computing | ||
| Software Engineering | ||
| User Interface Design | ||
| Database Systems | ||
| Information Storage and Retrieval | ||
| Operating Systems | ||
| Networking | ||
| Artificial Intelligence | ||
| Computational Biology | ||
| Project Management | ||
| Software Verification and Validation | ||
| System Administration | ||
| System Security | ||
| Intelligent Systems | ||
| Real-Time Embedded Systems | ||
| Clinical Processes | ||
| Aural Rehabilitation | ||
| Clinical Practice | ||
| Measurement and Analysis of Air Quality | ||
| Environmental Geology | ||
| Environmental Hydrology | ||
| Hydrogeology | ||
| Field and Laboratory Methods in Hydrology | ||
| Introduction to Professional Writing | ||
| Applied Writing: Workplace Communication | ||
| Applied Writing: Proposals and Grants | ||
| Applied Writing: Technical Communication | ||
| The Profession of Editing | ||
| Applied Writing: Projects, Grants and Careers | ||
| Strategies and Issues in Family Services | ||
| Family Financial Counseling and Literacy | ||
| The American Consumer | ||
| Professional Practice in Family Services | ||
| Insurance Company Operations | ||
| Principles of Real Estate | ||
| Real Estate Law and Brokerage | ||
| Real Estate Appraisal and Investment | ||
| Intermediate Financial Management | ||
| Principles of Investments | ||
| Commercial Bank Management | ||
| Economic Geography | ||
| Demography and Population Geography | ||
| Locational Analysis for Business | ||
| Long Term Care Administration | ||
| Introduction to Museum Studies | ||
| Worksite Health Promotion | ||
| Computer Applications for Interior Design I | ||
| Interior Design Standards | ||
| Professional Practice of Interior Design | ||
| Professional Preparation in Interior Design | ||
| Tourism and Recreation Marketing | ||
| Human Resource Development for Nonprofit and Youth Agencies | ||
| Management of Leisure, Youth and Human Services | ||
| Planning Strategies in Nonprofit and Youth Agencies | ||
| Conferences, Expositions and Conventions in Tourism | ||
| Financial Resource Management for LYHS Agencies | ||
| Festivals and Special Events Management | ||
| Nonprofit Leadership Practicum | ||
| Camp Staff Development | ||
| Camp Management Systems | ||
| Eco, Adventure and Sport Tourism | ||
| Community Based Tourism | ||
| Administrative Practices in Therapeutic Recreation | ||
| Organizational Management | ||
| Platoon Operations | ||
| Applied Leadership in Platoon Operations | ||
| Mission Command and the Army Profession | ||
| Mission Command and the Company Grade Officer | ||
| Performing Arts and Entertainment Law | ||
| Performing Arts Management | ||
| Applied Choreography | ||
| Dance Production and Performance | ||
| Optical Science | ||
| Project Lead The Way: Digital Electronics | ||
| Introduction to Electronics | ||
| Physical Computing | ||
| Classical Mechanics | ||
| Electrodynamics | ||
| Physics of Modern Materials | ||
| Quantum Mechanics | ||
| Computational Physics | ||
| Thermodynamics and Statistical Mechanics | ||
| Public Personnel Administration | ||
| Applied Psychology | ||
| Organizational Psychology | ||
| Industrial Psychology | ||
| Introduction to Sociology | ||
| Social Inequality | ||
| Manufacturing Tooling | ||
| Computer Applications in Technology | ||
| Technology and Engineering Education Curriculum Planning | ||
| Commercial and Heavy/Highway Construction | ||
| Land, Route, and Construction Surveying | ||
| Electrical Construction Materials and Methods | ||
| Technical Project Management | ||
| Managing Operations and Manufacturing Systems | ||
| Construction Estimating | ||
| Technology Training Strategies | ||
| Technology and Engineering Education Teaching Methods | ||
| Mechanical Systems in Construction | ||
| Digital Graphic Communications | ||
| Senior Design I | ||
| Senior Design II | ||
| Applied Industrial Supervision and Management | ||
| Graphic Communication Estimating and Management II | ||
| Graphic Communications Estimating and Management I | ||
| Fashion Promotion | ||
| Computer Textile and Apparel Design Foundations | ||
| Apparel Design and Evaluation | ||
| Computer Applications for the Textile and Apparel Industry | ||
| Textile Structures | ||
| Quality Assurance for Textile Materials | ||
| Fashion Trend Analysis | ||
| Fashion Design: Flat Pattern and Draping | ||
| Professional Development: Textile and Apparel | ||
| Apparel Product Development and Merchandising | ||
| Design Elements for Theatre | ||
| Production Studies | ||
| Theatre Production | ||
| Production Techniques: Drafting and Pattern Development | ||
| Production Techniques: Scene Painting and Makeup | ||
| Topics in Theatre Design and Production | ||
| Theatre Management | ||
| Stage Management | ||
| Playwriting | ||
| Design I: Theatrical Design Aesthetics | ||
| Design II: Theatrical Design Process | ||
| Design III: Theatrical Design Application | ||
| Total Hours | 21 | |
| * | ECON 1041 (920:053) and ECON 1051 (920:054) will substitute for ECON 1031 (920:024). No credit for students who have credit or are concurrently enrolled in ECON 1041 (920:053) or ECON 1051 (920:054). |
| ** | All non-business majors need to take a non-business section of this course. |
| *** | Some of the courses listed may require prerequisites prior to enrollment. Please consult with the UNI course catalog or appropriate department head to determine requirements for the courses. |
Marketing Minor (Non-Business Majors)
| Required | ||
| Marketing: | ||
| MKTG 2110 (130:101) | Principles of Marketing * | 3 |
| Economics: | ||
| ECON 1031 (920:024) | Introduction to Economics | 3 |
| or ECON 1041 (920:053) | Principles of Macroeconomics | |
| Marketing electives - select four courses from the following: | 12 | |
| Consumer Behavior | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Personal Selling | ||
| Sales Management | ||
| Services Marketing | ||
| Distribution and Logistics | ||
| Retail Management | ||
| New Product Management | ||
| Global Marketing | ||
| Global Trade Practices | ||
| Entrepreneurship | ||
| Value Based Pricing | ||
| Advertising Campaign Development | ||
| Business electives - select one course from the following: | 3 | |
| Accounting: | ||
| Principles of Financial Accounting | ||
| Management: | ||
| Organizational Management | ||
| Total Hours | 21 | |
| * | MKTG 2110 (130:101) has prerequisite of either ECON 1031 (920:024) or ECON 1041 (920:053). ECON 1031 (920:024) or both ECON 1041 (920:053) and ECON 1051 (920:054) will satisfy Category 5B of the Liberal Arts Core. |
NOT available to majors in: Accounting, Business Teaching, Economics-Business Economics Emphasis, Finance, Management, Management Information Systems, Marketing, and Real Estate.
Program Certificates
The University of Northern Iowa makes available, in addition to traditional programs, the opportunity for students to earn program certificates. Program certificates provide an alternative to programs leading to a degree, a major, or a minor; they certify that an individual has completed a program approved by the university. For information on the following program certificates, contact the Department of Marketing or the Office of the Registrar, which serves as the centralized registry.
Certificate in Entrepreneurship
The Certificate in Entrepreneurship is open to all majors.
The purpose of the program is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.
For more information, students should contact UNIBusiness Advising, CBB 5. To enroll in this program students must declare their intent on a Declaration of Curriculum form. The form may be obtained in CBB 5.
| Required | ||
| Business Administration, Interdepartmental: | ||
| BUSINESS 2010 (100:040) | Entrepreneurial Fundamentals | 3 |
| Marketing: | ||
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| MKTG 3583/5583 (130:170g) | Entrepreneurship | 3 |
| MKTG 3586/5586 (130:175g) | Entrepreneurial Strategy | 3 |
| Economics: | ||
| ECON 1031 (920:024) | Introduction to Economics ** | 3 |
| Total Hours | 15 | |
| * | ECON 1041 (920:053) and ECON 1051 (920:054) will substitute for ECON 1031 (920:024). |
Certificate in Financial and Real Estate Sales for Business Majors
| Required | ||
| Marketing: | ||
| MKTG 3153 (130:153) | Personal Selling | 3 |
| MKTG 3154 | Sales Management | 3 |
| Finance: | ||
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| Electives from the following: | 6 | |
| Finance: | ||
| Risk Management and Insurance | ||
| Principles of Real Estate | ||
| Principles of Investments | ||
| Electives from the following: | 3 | |
| Management: | ||
| Business, Ethics, and Society | ||
| Communication Studies*: | ||
| Business and Professional Oral Communication | ||
| Persuasion | ||
| Listening | ||
| Total Hours | 18 | |
| * | Prererequisite notes: 1) COMM 4355/5355 (48C:141g) and COMM 4218 (48C:178) have junior standing as their prerequisite. 2) COMM 3155 (48C:173) has COMM 1000 (48C:001) Oral Communication as a prerequisite. COMM 1000 (48C:001) is a Liberal Arts Category 1.B. required course that any business major pursuing this certificate would be required to complete. 3) The remaining certificate courses are business courses (i.e., Marketing, Finance, and Management) and all prerequisites for all courses would be required to complete as a business major, for which this certificate is the intended audience. |
Marketing: Management, B.A.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| Liberal Arts Core/Electives, Preparatory Mathematics (if needed) | 12 | |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| ENGLISH 1005 (620:005) | College Writing and Research | 3 |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| Liberal Arts Core/Electives | 9 | |
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 7 | |
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Hours | 16 | |
| Junior | ||
| Fall | ||
| Liberal Arts Core/Electives | 6 | |
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MGMT 3154 (150:154) | Operations Management | 3 |
| MKTG 3173 or MKTG 3163 | 3 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| Liberal Arts Core/Electives | 8 | |
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| MKTG 3xxx Marketing Elective | 3 | |
| Hours | 14 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| MKTG 3173 or MKTG 3163 | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Marketing: Advertising and Digital Media, B.A.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| Liberal Arts Core/Electives, Preparatory Mathematics (if needed) | 12 | |
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| ENGLISH 1005 (620:005) | College Writing and Research | 3 |
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| Liberal Arts Core/Electives | 9 | |
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 7 | |
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Hours | 16 | |
| Junior | ||
| Fall | ||
| Liberal Arts Core/Electives | 6 | |
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| MGMT 3154 (150:154) | Operations Management | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 3143 or MKTG 3146 | 3 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| Liberal Arts Core/Electives | 8 | |
| MKTG 3xxx Marketing Elective | 3 | |
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| Hours | 14 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| MKTG 3143 or MKTG 3146 | 3 | |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| Hours | 15 | |
| Total Hours | 120 | |
Marketing: Global Marketing
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| Liberal Arts Core/Electives, Preparatory Mathematics (if needed) | 12 | |
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| ENGLISH 1005 (620:005) | College Writing and Research | 3 |
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| Liberal Arts Core/Electives | 9 | |
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 7 | |
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Hours | 16 | |
| Junior | ||
| Fall | ||
| Liberal Arts Core/Electives | 6 | |
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| MGMT 3154 (150:154) | Operations Management | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 3176 or MKTG 3178 | 3 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| Liberal Arts Core/Electives | 8 | |
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| MKTG 3xxx Marketing Elective | 3 | |
| Hours | 14 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| MKTG 3176 or MKTG 3178 | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Marketing: Sales Management
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| Liberal Arts Core/Electives, Preparatory Mathematics (if needed) | 12 | |
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| ENGLISH 1005 (620:005) | College Writing and Research | 3 |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| Liberal Arts Core/Electives | 9 | |
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 7 | |
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| Hours | 16 | |
| Junior | ||
| Fall | ||
| Liberal Arts Core/Electives | 6 | |
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| Hours | 15 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| MGMT 3154 (150:154) | Operations Management | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 3153 or MKTG 3154 | 3 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| Liberal Arts Core/Electives | 8 | |
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| MKTG 3xxx Marketing Elective | 3 | |
| Hours | 14 | |
| Spring | ||
| Liberal Arts Core/Electives | 6 | |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| MKTG 3153 or MKTG 3154 | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Courses
MKTG 2110 (130:101). Principles of Marketing — 3 hrs.
Conceptual understanding and application of customer determination & selection, product management, distribution, pricing considerations, and promotional activities within an economic and business environment as related to a strategic marketing plan. Prerequisite(s): ECON 1031 (920:024) or ECON 1041 (920:053). (Fall, Spring, Summer)
MKTG 3113/5113 (130:106g). Consumer Behavior — 3 hrs.
Behavioral science concepts, models, findings and methods applied to the buying process and marketing management decision-making. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring, Summer)
MKTG 3116/5116 (130:108g). Marketing Research — 3 hrs.
Procedures used in defining a marketing problem and conducting research necessary for its proper analysis, interpretation and presentation of research findings in a marketing management decision-making context. Prerequisite(s): MKTG 2110 (130:101); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); junior standing. (Fall and Spring)
MKTG 3143 (130:150). Advertising and Promotion — 3 hrs.
Decision making in advertising and consumer promotions, with focus on message strategy, targeting, and formulating highly responsive online campaigns. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3146 (130:160). Digital Advertising — 3 hrs.
Immersive hands-on study of digital advertising techniques and strategies in tradigital, social media, and mobile marketing, including the use of digital analytical tools to measure success. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3153 (130:153). Personal Selling — 3 hrs.
Basic concepts and skills of professional selling, including customer analysis, communication skills, effective openings & closings, and customer relations; selling skills & concepts developed through the extensive use of sales exercises, role-plays, and presentations. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3154. Sales Management — 3 hrs.
Study of sales management including territory management, ethical expectations, hiring, selection & training, motivation & rewards,coaching, and sales planning; extensive use of sales exercises including manager-sales person role-plays and executive presentations. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3156 (130:178). Services Marketing — 3 hrs.
Issues concerning quality customer service and improving business and non-profit strategies in the services industry. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3163 (130:161). Distribution and Logistics — 3 hrs.
Study of behavioral aspects of channel member relationships and third party facilitators; contemporary strategies in managing channel functions of products and services movement information to provide desired customer service levels. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall)
MKTG 3166 (130:166). Retail Management — 3 hrs.
Examination of strategic retail management, situation analysis including store & web, non-store forms of understanding customers & gathering information, location planning, managing a retail business, merchandise management, pricing, and promotion. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)
MKTG 3173 (130:131). New Product Management — 3 hrs.
Understanding the principles & concepts of new product development, the strategic importance of new products to companies and managing new product development from idea generation through commercialization. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall)
MKTG 3176/5176 (130:177g). Global Marketing — 3 hrs.
Assessment, adaptation and implementation of basic marketing principles to compete in the global marketplace utilizing real world scenarios. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3178/5178. Global Trade Practices — 3 hrs.
Application of processes and requirements for international or trade transactions; course develops knowledge & skills required for the Certified Global Business Professional examination utilizing global management and marketing, supply chain, and trade finance tools. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3179 (130:179). Cooperative Education in Marketing — 1-6 hrs.
Offered on credit/no-credit basis only. Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); UNI cumulative GPA of 2.50 or better; consent of department head. (Fall, Spring, Summer)
MKTG 3583/5583 (130:170g). Entrepreneurship — 3 hrs.
Exploration of entrepreneurial qualities; opportunity assessment; new venture strategic planning and contemporary environmental issues; developing a business plan. No credit if credit previously earned in 130:172 Venture Opportunity Analysis. Prerequisite(s): BUSINESS 2010 (100:040) or (ACCT 2120 (120:030); ACCT 2130 (120:031); prerequisite or corequisite FIN 3130/5130 (160:151g); STAT 1772 (800:072) or equivalent, and ECON 1011 (920:070)); MKTG 2110 (130:101); ECON 1031 (920:024) or (ECON 1041 (920:053) and ECON 1051 (920:054)); junior standing. (Fall)
MKTG 3586/5586 (130:175g). Entrepreneurial Strategy — 3 hrs.
Procedures for planning, budgeting, managing and marketing in the start-up and growth phases of a new venture; experiential learning project. No credit if credit previously earned in 130:173 (Venture Strategy). Prerequisite(s): BUSINESS 2010 (100:040) or both ACCT 2120 (120:030) and ACCT 2130 (120:031). Prerequisite(s) or corequisite(s): FIN 3130/5130 (160:151g); STAT 1772 (800:072) (or equivalent) and ECON 1011 (920:070); MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053), and ECON 1051 (920:054); junior standing. (Spring)
MKTG 3595 (130:142). Value Based Pricing — 3 hrs.
Focus on the marketing task of assessing and recovering value by integrating the economic, behavioral, and psychological dimensions of pricing. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)
MKTG 4150. Advertising Campaign Development — 3 hrs.
Comprehensive development of an integrated advertising campaign created for a national client using relevant marketing data platforms in response to a real-world marketing challenge. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); MKTG 3143 (130:150) or MKTG 3146 (130:160) or Instructor approval; junior standing. (Spring)
MKTG 4170/5170 (130:191g). Marketing Strategy — 3 hrs.
Integration of major marketing functions from a managerial perspective. Emphasis on developing marketing strategies and applying strategic marketing decisions. Prerequisite(s): MKTG 2110 (130:101); MKTG 3113/5113 (130:106g); MKTG 3116/5116 (130:108g); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); senior standing. (Fall and Spring)
MKTG 4198 (130:198). Independent Study — 1-6 hrs.
Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing; consent of department head. (Fall, Spring, Summer)
MKTG 4595 (130:169). Internship-Marketing — 2-8 hrs.
Full-time internship in a marketing-related business for a minimum of eight weeks. Maximum of 3 hours may be applied to Marketing major electives category. Prerequisite(s): MKTG 2110 (130:101); MKTG 3113/5113 (130:106g); MKTG 3116/5116 (130:108g); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); UNI cumulative GPA of 2.50 or better; senior standing; consent of department head. (Fall, Spring, Summer)
MKTG 6170 (130:263). Marketing Management — 3 hrs.
Integrated and applied approach utilizing modern marketing theory and practice by developing a framework for decision making and implementing a marketing program. Prerequisite(s): consent of MBA Director. (Fall)
MKTG 6285 (130:285). Individual Readings — 1-3 hrs.
May be repeated for maximum of 4 hours. Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6297 (130:297). Practicum — 1-3 hrs.
Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6299 (130:299). Research — 1-6 hrs.
Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6595 (130:280). Topics in Marketing — 1-3 hrs.
Selected topics in marketing. May be repeated for maximum of 6 hours. Anticipated typical credit of 1 hour. Prerequisite(s): consent of MBA Director. (Variable)