2021-22 Academic Catalog
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Department of Marketing and Entrepreneurship

(College of Business Administration)


business.uni.edu/marketing

The Department of Marketing and Entrepreneurship offers the following undergraduate programs and program certificates. Specific requirements for these programs are listed within this Department of Marketing and Entrepreneurship section in the following order:

Undergraduate Majors (B.A.)

Minors

Program Certificates

Note: Students majoring in Marketing must satisfy the College of Business Administration (CBA) admission requirements before they can officially declare their major. A copy of the Admission, Retention, and Graduation Policy may be obtained from UNIBusiness Advising in the College of Business Administration or at
business.uni.edu/unibusiness-undergrad-opportunities-college-policies. Prior to completion of the admission requirements, students may sign an intent to major in Marketing and be classified as a prospective (pre)major. Pre-Marketing majors may enroll in lower division (below 100/3000-level) business courses only. Enrollment in upper division (3000/4000-level) business courses requires satisfactory completion of the CBA admission requirements and any course prerequisites.

Marketing majors may declare a double major, double minor, and/or major and minor within the College of Business Administration, subject to the regulations imposed by those CBA departments affected. Marketing majors minoring within the CBA must select minors designated for business majors. Marketing majors may not declare more than one emphasis in Marketing.

To graduate with a major in Marketing from the College of Business Administration, a student must earn at least 50% of the business credit hours required for the major at UNI. In addition, a minimum of nine graded hours must be earned in 100/3000/4000-level, UNI Marketing courses. A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in ACCT xxxx/120:xxx, MKTG xxxx/130:xxx, MGMT xxxx/150:xxx, FIN xxxx/160:xxx, and ECON xxxx/920:xxx courses taken at UNI. Students given permission to graduate out-of-residence must earn a 2.20 or better in all courses approved and accepted for out-of-residence credit.

The Marketing Department may impose additional admission requirements for students wishing to declare a minor or a second CBA major. Eligibility to declare a minor or a second CBA major is based on competitive GPA and space availability. Students may obtain a copy of these requirements from UNIBusiness Advising (CBB 5) in the College of Business Administration.

Bachelor of Arts Degree Programs

Marketing Major

The Marketing major requires a minimum of 120 total hours to graduate. This total includes Liberal Arts Core requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours. Liberal Arts Core courses included in major program requirements are distinguished by italics.

Required business core
Business Administration, Interdepartmental:
BUSINESS 1000 (100:010)Introductory Seminar for Business Professionals0
BUSINESS 2000 (100:020)Business Professionals in Training0
Accounting:
ACCT 2120 (120:030)Principles of Financial Accounting3
ACCT 2130 (120:031)Principles of Managerial Accounting3
Marketing:
MKTG 2110 (130:101)Principles of Marketing3
Management:
MGMT 2080 (150:080)Introduction to Information Systems3
MGMT 3100 (150:100)Legal and Social Environment of Business3
MGMT 3153 (150:153)Organizational Management3
MGMT 3154 (150:154)Operations Management3
MGMT 4175 (150:175)Business Policy and Strategy3
Finance:
FIN 3130/5130 (160:151g)Corporate Finance3
Economics:
ECON 1011 (920:070)Statistics for Business Analytics3
ECON 1021 (920:020)Decision Analytics3
ECON 1041 (920:053)Principles of Macroeconomics3
ECON 1051 (920:054)Principles of Microeconomics3
Mathematics:
STAT 1772 (800:072)Introduction to Statistical Methods3
Required
Marketing:
MKTG 3113/5113 (130:106g)Consumer Behavior3
MKTG 3116/5116 (130:108g)Marketing Research3
MKTG 4170/5170 (130:191g)Marketing Strategy3
Marketing emphasis area (select one emphasis area below)9
Total Hours60

Emphases

Advertising and Digital Media
Required:
MKTG 3143 (130:150)Advertising and Promotion3
MKTG 3146 (130:160)Digital Advertising3
Marketing elective - select one course from the following:3
Entrepreneurship
Advertising Campaign Development
Internship-Marketing
Sales Management
Required:
MKTG 3153 (130:153)Personal Selling3
MKTG 3155Business to Business Marketing3
Marketing elective - select one course from the following:3
Sales Management
Services Marketing
Retail Management
Entrepreneurship
Value Based Pricing
Internship-Marketing
Global Marketing Management
Required:
MKTG 3173 (130:131)New Product Management3
MKTG 3176/5176 (130:177g)Global Marketing3
Marketing elective - select one course form the following:3
Retail Management
Global Trade Practices
Value Based Pricing
Distribution and Logistics
Internship-Marketing

Minors

Business Communication Minor

The Business Communication minor is interdisciplinary in nature and offered jointly by the College of Business and the  College of Humanities, Arts and Sciences. It is under the jurisdiction of the Department of Marketing and the Department of Communication and Media. The minor requires a 12-hour core plus 9 hours from three emphases.

Required
Communication:
COMM 3155 (48C:173)Business and Professional Oral Communication3
Communication or English:3
Interactive Digital Communication
Introduction to Professional Writing
Communication or Management:3
Organizational Communication
Organizational Management
Marketing:
MKTG 2110 (130:101)Principles of Marketing3
Required: 3 hours from each of three emphases below:9
Total Hours21
EMPHASES

1. Applied Writing Skills

Select one course from the following:3
ENGLISH:
Applied Writing: Workplace Communication
Applied Writing: Proposals and Grants
Applied Writing: Specialized Documents

2. Communication Skills

Select one course from the following:3
Communication and Media:
Group Communication Skills
Communication and Conflict Management
Listening
Principles of Public Relations
3. Business and Professional Communication Contexts and Applications
Select one of the following:3
Communication and Media:
Organizational Cultures and Communication
Public Relations: Integrated Communications
Marketing:
Advertising and Promotion
Digital Advertising
Personal Selling

Note: When declaring this minor students must:

  • have a 2.50 cumulative GPA.
  • have satisfactorily completed Categories 1A and 1B of the Liberal Arts Core.

Available to all UNI majors.

Entrepreneurship Minor

The Entrepreneurship minor will be an extension of the already existing Entrepreneurship certificate.  The purpose of the certificate is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.  The minor will expand this goal by allowing students to learn entrepreneurship skills that specifically fit their major and career.  

The minor will entail the same classes as the Entrepreneurship certificate (currently 15 hours) with the addition of one elective course from the Marketing Department and one elective course from the student’s field of study.  

A student can pursue the Entrepreneurship Minor or Entrepreneurship Certificate, but not both.

The full description with prerequisites and hours required are shown below:

Students must meet prerequisites before taking courses. A total cumulative or UNI cumulative GPA of 2.5 is required to declare this minor.

Required:
BUSINESS 2010 (100:040)Entrepreneurial Fundamentals3
ECON 1031 (920:024)Introduction to Economics *3
MKTG 2110 (130:101)Principles of Marketing3
MKTG 3583/5583 (130:170g)Entrepreneurship3
MKTG 3586/5586 (130:175g)Entrepreneurial Strategy3
Required Marketing Elective, choose one from the following: **3
Consumer Behavior
Marketing Research
Advertising and Promotion
Digital Advertising
Personal Selling
Sales Management
Services Marketing
Distribution and Logistics
Retail Management
New Product Management
Global Marketing
Global Trade Practices
Value Based Pricing
One course required within the student's declared major: ***3
Principles of Managerial Accounting
Cost Accounting
Introduction to Actuarial Science
Introduction to Museum Studies
Ceramics I
Graphic Design I
Painting I
Performance Art I
Creative Photography I: Digital Photography
Printmaking I: Strategies
Sculpture I
Life Drawing
Ceramics II
Ceramics III
Graphic Design II
Graphic Design: Identity System Design
Graphic Design: Digital Image Design
Graphic Design: Typography
Graphic Design: Publication Design
Graphic Design: Motion Graphics
Graphic Design: Web and Interactive Design
Graphic Design: Book Structures
Graphic Design: Portfolio Preparation
Painting III
Performance Art II
Performance Art III
Creative Photography II
Creative Photography III
Color Photography
Printmaking II: Applications
Printmaking III: Directions
Sculpture II
Sculpture III
Professional Practices
Athletic Training Administration and Professional Development
Public Relations: Integrated Communications
Public Relations Writing
Advanced Applied Public Relations
Public Relations Campaign Methods
Skills for Making Performance
Interactive Digital Communication
Business and Professional Oral Communication
Advanced Applied Performance Studies
Health Communication
Organizational Communication Assessment
Message Design and Delivery
Interactive Digital Visualization
Fundamentals of Journalism
Digital Media Production I
Writing for Digital Media
Criminal Justice System
White Collar Crime
Computer Architecture and Parallel Programming
Intermediate Computing
Software Engineering
User Interface Design
Database Systems
Information Storage and Retrieval
Operating Systems
Networking
Artificial Intelligence
Computational Biology
Project Management
Software Verification and Validation
System Administration
System Security
Intelligent Systems
Real-Time Embedded Systems
Clinical Processes
Aural Rehabilitation
Clinical Practice
Measurement and Analysis of Air Quality
Environmental Geology
Environmental Hydrology
Hydrogeology
Field and Laboratory Methods in Hydrology
Introduction to Professional Writing
Applied Writing: Workplace Communication
Applied Writing: Proposals and Grants
Applied Writing: Specialized Documents
The Profession of Editing
Applied Writing: Projects, Grants and Careers
Strategies and Issues in Family Services
Consumer Behavior Across the Lifespan
Professional Practice in Family Services
Insurance Company Operations
Principles of Real Estate
Real Estate Law and Brokerage
Real Estate Appraisal and Investment
Intermediate Financial Management
Principles of Investments
Commercial Bank Management
Economic Geography
Demography and Population Geography
Locational Analysis for Business
Long Term Care Administration
Introduction to Museum Studies
Computer Applications for Interior Design I
Interior Design Standards
Professional Practice of Interior Design
Professional Preparation in Interior Design
Worksite Health Promotion
Management and Human Resources in Recreation, Tourism and Nonprofit Leadership
Marketing in Recreation, Tourism and Nonprofit Leadership
Human Resource Development for Recreation, Tourism and Nonprofit Leadership
Planning Strategies in Nonprofit and Youth Agencies
Conferences, Expositions and Conventions in Tourism
Special Events Management
Community Based Tourism
Nonprofit Leadership Practicum, Level II
Financial Resource Management in Recreation, Tourism and Nonprofit Leadership
Camp Staff Development
Camp Management Systems
Eco, Adventure and Sport Tourism
Administrative Practices in Therapeutic Recreation
Organizational Management
Platoon Operations
Applied Leadership in Platoon Operations
Mission Command and the Army Profession
Mission Command and the Company Grade Officer
Performing Arts and Entertainment Law
Performing Arts Management
Applied Choreography
Dance Production and Performance
Optical Science
Project Lead The Way: Digital Electronics
Introduction to Electronics
Physical Computing
Classical Mechanics
Electrodynamics
Physics of Modern Materials
Quantum Mechanics
Computational Physics
Thermodynamics and Statistical Mechanics
Management of Public Human Resources
Applied Psychology
Organizational Psychology
Industrial Psychology
Introduction to Sociology
Social Inequality
Computer Applications in Technology
Manufacturing Tooling
Technical Project Management
Managing Operations and Manufacturing Systems
Graphic Communications Estimating and Management I
Digital Graphic Communications
Senior Design I
Senior Design II
Applied Industrial Supervision and Management
Graphic Communication Estimating and Management II
Land, Route, and Construction Surveying
Mechanical Systems in Construction
Civil Construction
Construction Estimating
Electrical Construction Materials and Methods
Fashion Promotion
Computer Textile and Apparel Design Foundations
Apparel Assembly and Technical Design
Computer Applications for the Textile and Apparel Industry
Textile Structures
Quality Assurance for Textile Materials
Fashion Trend Analysis
Fashion Design: Flat Pattern and Draping
Professional Development: Textile and Apparel
Apparel Product Development
Design Elements for Theatre
Production Studies
Stage Management
Theatre Production
Topics in Theatre Design and Production
Theatre Management
Playwriting
Design I: Theatrical Design Aesthetics
Design II: Theatrical Design Process
Design III: Theatrical Design Application
Total Hours21

Marketing Minor (Non-Business Majors)

Required
Marketing:
MKTG 2110 (130:101)Principles of Marketing *3
Economics:
ECON 1031 (920:024)Introduction to Economics3
or ECON 1041 (920:053) Principles of Macroeconomics
Marketing electives - select four courses from the following:12
Consumer Behavior
Advertising and Promotion
Digital Advertising
Personal Selling
Sales Management
Services Marketing
Distribution and Logistics
Retail Management
New Product Management
Global Marketing
Global Trade Practices
Entrepreneurship
Value Based Pricing
Advertising Campaign Development
Business electives - select one course from the following:3
Accounting:
Principles of Financial Accounting
Management:
Organizational Management
Total Hours21

NOT available to majors in: Accounting, Business Teaching, Economics-Business Economics Emphasis, Finance, Management, Management Information Systems, Marketing, and Real Estate.

Program Certificates

The University of Northern Iowa makes available, in addition to traditional programs, the opportunity for students to earn program certificates. Program certificates provide an alternative to programs leading to a degree, a major, or a minor; they certify that an individual has completed a program approved by the university. For information on the following program certificates, contact the Department of Marketing or the Office of the Registrar, which serves as the centralized registry.

Certificate in Entrepreneurship

The Certificate in Entrepreneurship is open to all majors. A student can pursue the Entrepreneurship Minor or Entrepreneurship Certificate, but not both.

The purpose of the program is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.

For more information, students should contact UNIBusiness Advising, CBB 5. To enroll in this program students must declare their intent on a Declaration of Curriculum form.  The form may be obtained in CBB 5.

Required
Business Administration, Interdepartmental:
BUSINESS 2010 (100:040)Entrepreneurial Fundamentals3
Marketing:
MKTG 2110 (130:101)Principles of Marketing3
MKTG 3583/5583 (130:170g)Entrepreneurship3
MKTG 3586/5586 (130:175g)Entrepreneurial Strategy3
Economics:
ECON 1031 (920:024)Introduction to Economics **3
Total Hours15

Certificate in Financial and Real Estate Sales for Business Majors

Required
Marketing:
MKTG 3153 (130:153)Personal Selling3
MKTG 3154Sales Management3
Finance:
FIN 3130/5130 (160:151g)Corporate Finance3
Electives from the following:6
Finance:
Risk Management and Insurance
Principles of Real Estate
Principles of Investments
Electives from the following:3
Management:
Business, Ethics, and Society
Communication and Media*:
Business and Professional Oral Communication
Persuasion
Listening
Total Hours18

Marketing: Advertising and Digital Media, B.A.

Note: College of Business Administration Core learning outcomes shown in italics

Objective 1: Students will demonstrate disciplinary content knowledge

1.1 Learners will demonstrate broad knowledge of the business disciplines

1.2 Learners will demonstrate depth of knowledge in Marketing

      1.2.1 The rationale and interconnectedness among elements of a marketing strategy

      1.2.2 How to develop a coherent marketing mix

      1.2.3 Principles of analytics and marketing research

      1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment

Objective 2: Students will use quantitative skills to aid in decision-making

2.1 Understand and draw appropriate conclusions from numerical information

Objective 3: Students will display communication skills

3.1 Justify or explain a position or claim

Objective 4:  Students will be able to apply critical thinking skills

4.1 Recognize a marketing and business decision context and constraints

4.2 Apply critical thinking skills to marketing challenges in a business environment

4.3 Construct a conclusion, or solution, following appropriate reasoning and evaluation of evidence

Objective 5:  Ethics

5.1 Students will identify ethical components in business situations

Objective 6: Work Values

 6.1 Display other work values such as professional demeanor, quality of effort, dependability, attitude and initiative

Marketing: Global Marketing Management, B.A.

Note: College of Business Administration Core learning outcomes shown in Italics

Objective 1:  Students will demonstrate disciplinary content knowledge

1.1 Learners will demonstrate broad knowledge of the business disciplines

1.2  Learners will demonstrate depth of knowledge in Marketing

       1.2.1 The rationale and interconnectedness among elements of a marketing strategy

       1.2.2 How to develop a coherent marketing mix

       1.2.3 Principles of analytics and marketing research

       1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment

Objective 2:  Students will use quantitative skills to aid in decision-making

2.1  Understand and draw appropriate conclusions from numerical information

Objective 3:  Students will display communication skills

3.1 Justify or explain a position or claim

Objective 4:  Students will be able to apply critical thinking skills

4.1 Recognize a marketing and business decision context and constraints

4.2 Apply critical thinking skills to marketing challenges in a business environment

4.3 Construct a conclusion, or solution, following appropriate reasoning and evaluation of evidence

Objective 5: Ethics

5.1 Students will identify ethical components in business situations

Objective 6:  Work Values

6.1 Display other work values such as professional demeanor, quality of effort, dependability, attitude and initiative.

Marketing: Sales Management, B.A.

Note:  College of Business Administration Core learning outcomes shown in italics

Objective 1: Students will demonstrate disciplinary content knowledge

1.1 Learners will demonstrate broad knowledge of the business disciplines

1.2 Learners will demonstrate depth of knowledge in Marketing

      1.2.1 The rationale and interconnectedness among elements of a marketing strategy

      1.2.2 How to develop a coherent marketing mix

      1.2.3 Principles of analytics and marketing research

      1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment

Objective 2:  Students will use quantitative skills to aid in decision-making

2.1 Understand and draw appropriate conclusions from numerical information

Objective 3: Students will display communication skills

3.1 Justify or explain a position or claim

Objective 4: Students will be able to apply critical thinking skills

4.1 Recognize a marketing and business decision context and constraints

4.2 Apply critical thinking skills to marketing challenges in a business environment

4.3 Construct a conclusion, or solution, following appropriate reasoning and evaluation of evidence

Objective 5:  Ethics

5.1 Students will identify ethical components in business situations

Objective 6:  Work Value

6.1 Display other work values such as professional demeanor, quality of effort, dependability, attitude and initiative

Marketing: Advertising and Digital Media, B.A.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 (100:010) Introductory Seminar for Business Professionals 0
ECON 1041 (920:053) Principles of Macroeconomics 3
STAT 1772 (800:072) Introduction to Statistical Methods (also satisfies LAC 1C) 3
Liberal Arts Core/Electives 9
 Hours15
Spring
ENGLISH 1005 (620:005) College Writing and Research 3
ECON 1011 (920:070) Statistics for Business Analytics 3
ECON 1051 (920:054) Principles of Microeconomics 3
Liberal Arts Core/Electives 6
 Hours15
Sophomore
Fall
BUSINESS 2000 (100:020) Business Professionals in Training 0
ACCT 2120 (120:030) Principles of Financial Accounting 3
ECON 1021 (920:020) Decision Analytics 3
Liberal Arts Core/Electives 9
 Hours15
Spring
ACCT 2130 (120:031) Principles of Managerial Accounting 3
MGMT 2080 (150:080) Introduction to Information Systems 3
MKTG 2110 (130:101) Principles of Marketing 3
Liberal Arts Core/Electives 7
 Hours16
Junior
Fall
MGMT 3100 (150:100) Legal and Social Environment of Business 3
MGMT 3153 (150:153) Organizational Management 3
MKTG 3113/5113 (130:106g) Consumer Behavior 3
Liberal Arts Core/Electives 6
 Hours15
Spring
MGMT 3154 (150:154) Operations Management 3
MKTG 3116/5116 (130:108g) Marketing Research 3
MKTG 3143 (130:150) Advertising and Promotion (or MKTG 3146 Digital Advertising) 3
Liberal Arts Core/Electives 6
 Hours15
Senior
Fall
MKTG 3xxx Marketing Elective 3
FIN 3130/5130 (160:151g) Corporate Finance 3
Liberal Arts Core/Electives 8
 Hours14
Spring
MKTG 3146 (130:160) Digital Advertising (or MKTG 3143 Advertising and Promotion) 3
MGMT 4175 (150:175) Business Policy and Strategy 3
MKTG 4170/5170 (130:191g) Marketing Strategy 3
Liberal Arts Core/Electives 6
 Hours15
 Total Hours120

Marketing: Global Marketing Management, B. A.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 (100:010) Introductory Seminar for Business Professionals 0
ECON 1041 (920:053) Principles of Macroeconomics 3
STAT 1772 (800:072) Introduction to Statistical Methods (also satisfies LAC 1C) 3
Liberal Arts Core/Electives 9
 Hours15
Spring
ENGLISH 1005 (620:005) College Writing and Research 3
ECON 1011 (920:070) Statistics for Business Analytics 3
ECON 1051 (920:054) Principles of Microeconomics 3
Liberal Arts Core/Electives 6
 Hours15
Sophomore
Fall
BUSINESS 2000 (100:020) Business Professionals in Training 0
ECON 1021 (920:020) Decision Analytics 3
ACCT 2120 (120:030) Principles of Financial Accounting 3
Liberal Arts Core/Electives 9
 Hours15
Spring
ACCT 2130 (120:031) Principles of Managerial Accounting 3
MGMT 2080 (150:080) Introduction to Information Systems 3
MKTG 2110 (130:101) Principles of Marketing 3
Liberal Arts Core/Electives 6
 Hours15
Junior
Fall
MGMT 3100 (150:100) Legal and Social Environment of Business 3
MGMT 3153 (150:153) Organizational Management 3
MKTG 3113/5113 (130:106g) Consumer Behavior 3
Liberal Arts Core/Electives 6
 Hours15
Spring
MGMT 3154 (150:154) Operations Management 3
MKTG 3116/5116 (130:108g) Marketing Research 3
MKTG 3176/5176 (130:177g) Global Marketing 3
Liberal Arts Core/Electives 6
 Hours15
Senior
Fall
FIN 3130/5130 (160:151g) Corporate Finance 3
MKTG 3173 (130:131) New Product Management 3
Liberal Arts Core/Electives 9
 Hours15
Spring
MKTG 4170/5170 (130:191g) Marketing Strategy 3
MGMT 4175 (150:175) Business Policy and Strategy 3
MKTG 3xxx Marketing Elective 3
Liberal Arts Core/Electives 6
 Hours15
 Total Hours120

Marketing: Sales Management, B.A.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 (100:010) Introductory Seminar for Business Professionals 0
ECON 1041 (920:053) Principles of Macroeconomics 3
STAT 1772 (800:072) Introduction to Statistical Methods (also satisfies LAC 1C) 3
Liberal Arts Core/Electives 9
 Hours15
Spring
ECON 1011 (920:070) Statistics for Business Analytics 3
ECON 1051 (920:054) Principles of Microeconomics 3
ENGLISH 1005 (620:005) College Writing and Research 3
Liberal Arts Core/Electives 6
 Hours15
Sophomore
Fall
BUSINESS 2000 (100:020) Business Professionals in Training 0
ECON 1021 (920:020) Decision Analytics 3
ACCT 2120 (120:030) Principles of Financial Accounting 3
Liberal Arts Core/Electives 9
 Hours15
Spring
ACCT 2130 (120:031) Principles of Managerial Accounting 3
MKTG 2110 (130:101) Principles of Marketing 3
MGMT 2080 (150:080) Introduction to Information Systems 3
Liberal Arts Core/Electives 6
 Hours15
Junior
Fall
MGMT 3100 (150:100) Legal and Social Environment of Business 3
MGMT 3153 (150:153) Organizational Management 3
MKTG 3113/5113 (130:106g) Consumer Behavior 3
Liberal Arts Core/Electives 6
 Hours15
Spring
MGMT 3154 (150:154) Operations Management 3
MKTG 3116/5116 (130:108g) Marketing Research 3
MKTG 3153 (130:153) Personal Selling 3
Liberal Arts Core/Electives 6
 Hours15
Senior
Fall
FIN 3130/5130 (160:151g) Corporate Finance 3
MKTG 3xxx Marketing Elective 3
Liberal Arts Core/Electives 9
 Hours15
Spring
MKTG 3155 Business to Business Marketing 3
MKTG 4170/5170 (130:191g) Marketing Strategy 3
MGMT 4175 (150:175) Business Policy and Strategy 3
Liberal Arts Core/Electives 6
 Hours15
 Total Hours120

Business Teaching Major, B.A. (College of Business Administration, Interdepartmental)

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 (100:010) Introductory Seminar for Business Professionals 0
STAT 1772 (800:072) Introduction to Statistical Methods 3
ECON 1041 (920:053) Principles of Macroeconomics 3
Liberal Arts Core (ENGLISH 1005 or COMM 1000) 9
 Hours15
Spring
ECON 1051 (920:054) Principles of Microeconomics 3
ECON 1011 (920:070) Statistics for Business Analytics 3
Liberal Arts Core (ENGLISH 1005 or COMM 1000) 9
 Hours15
Sophomore
Fall
BUSINESS 2000 (100:020) Business Professionals in Training 0
ACCT 2120 (120:030) Principles of Financial Accounting 3
TEACHING 2017 Level 1 Field Experience: Exploring Teaching 1
EDPSYCH 2030 (200:030) Dynamics of Human Development 3
ECON 1021 (920:020) Decision Analytics 3
Liberal Arts Core 6
 Hours16
Spring
ACCT 2130 (120:031) Principles of Managerial Accounting 3
MKTG 2110 (130:101) Principles of Marketing 3
MGMT 2080 (150:080) Introduction to Information Systems 3
SPED 3150 (220:150) Meeting the Needs of Diverse Learners in Classrooms 2
Liberal Arts Core 4
 Hours15
Junior
Fall
FIN 3130/5130 (160:151g) Corporate Finance 3
MGMT 3100 (150:100) Legal and Social Environment of Business 3
BUSINESS 2091 Introduction to Curriculum and Methods for Business Education 1
TEACHING 3128 Level 2 Field Experience: Teacher as a Change Agent 1
EDPSYCH 3148 (200:148) Learning and Motivation in Classroom Contexts 3
MEASRES 3150 (250:150) Classroom Assessment 2
University Elective (if necessary) 2
 Hours15
Spring
MKTG 3583/5583 (130:170g) Entrepreneurship 3
BUSINESS 3181 Communication and Financial Literacy in Business 3
BUSINESS 3191 Advanced Curriculum and Methods for Business Education 2
MGMT 3153 (150:153) Organizational Management 3
Liberal Arts Core 3
LAC Capstone 2
 Hours16
Summer
MGMT 3154 (150:154) Operations Management 3
 Hours3
Senior
Fall
BUSINESS 3117 Field Experience in Business Teaching 1
MGMT 4175 (150:175) Business Policy and Strategy 3
SOCFOUND 3119 (260:119) Schools and American Society 3
TEACHING 4170/5170 (280:170g) Human Relations: Awareness and Application 3
Liberal Arts Core 3
 Hours13
Spring
TEACHING 3138 (280:138) Secondary School Teaching 12
 Hours12
 Total Hours120

Courses

MKTG 2110 (130:101). Principles of Marketing — 3 hrs.

Conceptual understanding and application of customer determination & selection, product management, distribution, pricing considerations, and promotional activities within an economic and business environment as related to a strategic marketing plan. Prerequisite(s): ECON 1031 (920:024) or ECON 1041 (920:053). (Fall, Spring, Summer)

MKTG 3113/5113 (130:106g). Consumer Behavior — 3 hrs.

Behavioral science concepts, models, findings and methods applied to the buying process and marketing management decision-making. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring, Summer)

MKTG 3116/5116 (130:108g). Marketing Research — 3 hrs.

Procedures used in defining a marketing problem and conducting research necessary for its proper analysis, interpretation and presentation of research findings in a marketing management decision-making context. Prerequisite(s): MKTG 2110 (130:101); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); junior standing. (Fall and Spring)

MKTG 3143 (130:150). Advertising and Promotion — 3 hrs.

Decision making in advertising and consumer promotions, with focus on message strategy, targeting, and formulating highly responsive online campaigns. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)

MKTG 3146 (130:160). Digital Advertising — 3 hrs.

Immersive hands-on study of digital advertising techniques and strategies in tradigital, social media, and mobile marketing, including the use of digital analytical tools to measure success. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)

MKTG 3148. Digital Customer Experience — 3 hrs.

Course will address customer experience development related to the creation of customer-focused digital experiences (websites, apps, augmented reality) that provide value. Research, strategy, planning, designing, prototyping, and measurement will be emphasized. Prerequisite(s): MKTG 2110 (130:101) or consent of instructor. (Fall)

MKTG 3153 (130:153). Personal Selling — 3 hrs.

Basic concepts and skills of professional selling, including customer analysis, communication skills, effective openings & closings, and customer relations; selling skills & concepts developed through the extensive use of sales exercises, role-plays, and presentations. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)

MKTG 3154. Sales Management — 3 hrs.

Study of sales management including territory management, ethical expectations, hiring, selection & training, motivation & rewards,coaching, and sales planning; extensive use of sales exercises including manager-sales person role-plays and executive presentations. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)

MKTG 3155. Business to Business Marketing — 3 hrs.

The course is designed to provide an opportunity for students to understand managerial issues and challenges involved in the task of making products and services available to business customers. The course focuses on functions and behaviors in essentially an inter-organizational system that is designed to create value by effectively and efficiently linking points of production and the points of consumption in Business Markets. In essence, Business to Business (B2B) Marketing Management addressed how to understand, create, and deliver value when selling goods and services to other businesses, governments, and institutional customers. Students will learn how business markets differ from consumer markets, assess opportunities in business markets, and make marketing decisions that enable B2B companies to generate and deliver value for themselves, their business partners, and customers. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)

MKTG 3156 (130:178). Services Marketing — 3 hrs.

Issues concerning quality customer service and improving business and non-profit strategies in the services industry. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)

MKTG 3163 (130:161). Distribution and Logistics — 3 hrs.

Study of behavioral aspects of channel member relationships and third party facilitators; contemporary strategies in managing channel functions of products and services movement information to provide desired customer service levels. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)

MKTG 3166 (130:166). Retail Management — 3 hrs.

Examination of strategic retail management, situation analysis including store & web, non-store forms of understanding customers & gathering information, location planning, managing a retail business, merchandise management, pricing, and promotion. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)

MKTG 3173 (130:131). New Product Management — 3 hrs.

Understanding the principles & concepts of new product development, the strategic importance of new products to companies and managing new product development from idea generation through commercialization. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall)

MKTG 3176/5176 (130:177g). Global Marketing — 3 hrs.

Assessment, adaptation and implementation of basic marketing principles to compete in the global marketplace utilizing real world scenarios. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall)

MKTG 3178/5178. Global Trade Practices — 3 hrs.

Application of processes and requirements for international or trade transactions; course develops knowledge & skills required for the Certified Global Business Professional examination utilizing global management and marketing, supply chain, and trade finance tools. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)

MKTG 3179 (130:179). Cooperative Education in Marketing — 1-6 hrs.

Offered on credit/no-credit basis only. Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); UNI cumulative GPA of 2.50 or better; consent of department head. (Fall, Spring, Summer)

MKTG 3583/5583 (130:170g). Entrepreneurship — 3 hrs.

Exploration of entrepreneurial qualities; opportunity assessment; new venture strategic planning and contemporary environmental issues; developing a business plan. No credit if credit previously earned in 130:172 Venture Opportunity Analysis. Prerequisite(s): BUSINESS 2010 (100:040) or (ACCT 2120 (120:030); ACCT 2130 (120:031); prerequisite or corequisite FIN 3130/5130 (160:151g); STAT 1772 (800:072) or equivalent, and ECON 1011 (920:070)); MKTG 2110 (130:101); ECON 1031 (920:024) or (ECON 1041 (920:053) and ECON 1051 (920:054)); junior standing. (Fall and Spring)

MKTG 3586/5586 (130:175g). Entrepreneurial Strategy — 3 hrs.

Procedures for planning, budgeting, managing and marketing in the start-up and growth phases of a new venture; experiential learning project. No credit if credit previously earned in 130:173 (Venture Strategy). Prerequisite(s): BUSINESS 2010 (100:040) or both ACCT 2120 (120:030) and ACCT 2130 (120:031). Prerequisite(s) or corequisite(s): FIN 3130/5130 (160:151g); STAT 1772 (800:072) (or equivalent) and ECON 1011 (920:070); MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053), and ECON 1051 (920:054); junior standing. (Fall and Spring)

MKTG 3595 (130:142). Value Based Pricing — 3 hrs.

Focus on the marketing task of assessing and recovering value by integrating the economic, behavioral, and psychological dimensions of pricing. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)

MKTG 4150. Advertising Campaign Development — 3 hrs.

Comprehensive development of an integrated advertising campaign created for a national client using relevant marketing data platforms in response to a real-world marketing challenge. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); MKTG 3143 (130:150) or MKTG 3146 (130:160) or Instructor approval; junior standing. (Spring)

MKTG 4170/5170 (130:191g). Marketing Strategy — 3 hrs.

Integration of major marketing functions from a managerial perspective. Emphasis on developing marketing strategies and applying strategic marketing decisions. Prerequisite(s): MKTG 2110 (130:101); MKTG 3113/5113 (130:106g); MKTG 3116/5116 (130:108g); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); senior standing. (Fall and Spring)

MKTG 4198 (130:198). Independent Study — 1-6 hrs.

Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing; consent of department head. (Fall, Spring, Summer)

MKTG 4595 (130:169). Internship-Marketing — 2-8 hrs.

Full-time internship in a marketing-related business for a minimum of eight weeks. Maximum of 3 hours may be applied to Marketing major electives category. Prerequisite(s): MKTG 2110 (130:101); MKTG 3113/5113 (130:106g); MKTG 3116/5116 (130:108g); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); UNI cumulative GPA of 2.50 or better; senior standing; consent of department head. (Fall, Spring, Summer)

MKTG 6170 (130:263). Marketing Management — 3 hrs.

Integrated and applied approach utilizing modern marketing theory and practice by developing a framework for decision making and implementing a marketing program. Prerequisite(s): consent of MBA Director. (Fall)

MKTG 6285 (130:285). Individual Readings — 1-3 hrs.

May be repeated for maximum of 4 hours. Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6297 (130:297). Practicum — 1-3 hrs.

Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6299 (130:299). Research — 1-6 hrs.

Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6595 (130:280). Topics in Marketing — 1-3 hrs.

Selected topics in marketing. May be repeated for maximum of 6 hours. Anticipated typical credit of 1 hour. Prerequisite(s): consent of MBA Director. (Variable)