Department of Marketing and Entrepreneurship
(College of Business Administration)
Effective August 1, 2020, the Department of Marketing was renamed the Department of Marketing and Entrepreneurship.
The Department of Marketing and Entrepreneurship offers the following undergraduate programs and program certificates. Specific requirements for these programs are listed within this Department of Marketing and Entrepreneurship section in the following order:
- Business Communication (also listed in Department of Communication and Media)
- Entrepreneurship
- Marketing (Non-Business Majors)
- Entrepreneurship
- Financial and Real Estate Sales for Business Majors (also listed in Department of Finance)
Note: Students majoring in Marketing must satisfy the College of Business Administration (CBA) admission requirements before they can officially declare their major. A copy of the Admission, Retention, and Graduation Policy may be obtained from UNIBusiness Advising in the College of Business Administration or at
business.uni.edu/unibusiness-undergrad-opportunities-college-policies. Prior to completion of the admission requirements, students may sign an intent to major in Marketing and be classified as a prospective (pre)major. Pre-Marketing majors may enroll in lower division (below 100/3000-level) business courses only. Enrollment in upper division (100/3000/4000-level) business courses and MKTG 2110 (130:101) requires satisfactory completion of the CBA admission requirements and any course prerequisites.
Marketing majors may declare a double major, double minor, and/or major and minor within the College of Business Administration, subject to the regulations imposed by those CBA departments affected. Marketing majors minoring within the CBA must select minors designated for business majors. Marketing majors may not declare more than one emphasis in Marketing.
To graduate with a major in Marketing from the College of Business Administration, a student must earn at least 50% of the business credit hours required for the major at UNI. In addition, a minimum of nine graded hours must be earned in 100/3000/4000-level, UNI Marketing courses. A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in ACCT xxxx/120:xxx, MKTG xxxx/130:xxx, MGMT xxxx/150:xxx, FIN xxxx/160:xxx, and ECON xxxx/920:xxx courses taken at UNI. Students given permission to graduate out-of-residence must earn a 2.20 or better in all courses approved and accepted for out-of-residence credit.
The Marketing Department may impose additional admission requirements for students wishing to declare a minor or a second CBA major. Eligibility to declare a minor or a second CBA major is based on competitive GPA and space availability. Students may obtain a copy of these requirements from UNIBusiness Advising (CBB 5) in the College of Business Administration.
Bachelor of Arts Degree Programs
Marketing Major
The Marketing major requires a minimum of 120 total hours to graduate. This total includes Liberal Arts Core requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours. Liberal Arts Core courses included in major program requirements are distinguished by italics.
| Required business core | ||
| Business Administration, Interdepartmental: | ||
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| Accounting: | ||
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| Marketing: | ||
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Management: | ||
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MGMT 3154 (150:154) | Operations Management | 3 |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| Finance: | ||
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| Economics: | ||
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| Mathematics: | ||
| STAT 1772 (800:072) | Introduction to Statistical Methods | 3 |
| Required | ||
| Marketing: | ||
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| Marketing emphasis area (select one emphasis area below) | 9 | |
| Total Hours | 60 | |
Emphases
| Advertising and Digital Media | ||
| Required: | ||
| MKTG 3143 (130:150) | Advertising and Promotion | 3 |
| MKTG 3146 (130:160) | Digital Advertising | 3 |
| Marketing elective - select one course from the following: | 3 | |
| Entrepreneurship | ||
| Advertising Campaign Development | ||
| Internship-Marketing | ||
| Sales Management | ||
| Required: | ||
| MKTG 3153 (130:153) | Personal Selling | 3 |
| MKTG 3155 | Business to Business Marketing | 3 |
| Marketing elective - select one course from the following: | 3 | |
| Sales Management | ||
| Services Marketing | ||
| Retail Management | ||
| Entrepreneurship | ||
| Value Based Pricing | ||
| Internship-Marketing | ||
| Global Marketing Management | ||
| Required: | ||
| MKTG 3173 (130:131) | New Product Management | 3 |
| MKTG 3176/5176 (130:177g) | Global Marketing | 3 |
| Marketing elective - select one course form the following: | 3 | |
| Retail Management | ||
| Global Trade Practices | ||
| Value Based Pricing | ||
| Distribution and Logistics | ||
| Internship-Marketing | ||
Minors
Business Communication Minor
The Business Communication minor is interdisciplinary in nature and offered jointly by the College of Business and the College of Humanities, Arts and Sciences. It is under the jurisdiction of the Department of Marketing and Entrepreneurship and the Department of Communication and Media. The minor requires a 12-hour core plus 9 hours from three emphases.
| Required | ||
| Communication: | ||
| COMM 3155 (48C:173) | Business and Professional Oral Communication | 3 |
| Communication or English: | 3 | |
| Interactive Digital Communication | ||
| Introduction to Professional Writing | ||
| Communication or Management: | 3 | |
| Organizational Communication | ||
| Organizational Management | ||
| Marketing: | ||
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Required: 3 hours from each of three emphases below: | 9 | |
| Total Hours | 21 | |
EMPHASES
1. Applied Writing Skills
| Select one course from the following: | 3 | |
| ENGLISH: | ||
| Applied Writing: Workplace Communication | ||
| Applied Writing: Proposals and Grants | ||
| Applied Writing: Specialized Documents | ||
2. Communication Skills
| Select one course from the following: | 3 | |
| Communication and Media: | ||
| Group Communication Skills | ||
| Communication and Conflict Management | ||
| Listening | ||
| Principles of Public Relations | ||
3. Business and Professional Communication Contexts and Applications
| Select one of the following: | 3 | |
| Communication and Media: | ||
| Organizational Cultures and Communication | ||
| Public Relations: Integrated Communications | ||
| Marketing: | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Personal Selling | ||
Note: When declaring this minor students must:
- have a 2.70 cumulative GPA.
- have satisfactorily completed Categories 1A and 1B of the Liberal Arts Core.
Available to all UNI majors.
Entrepreneurship Minor
The Entrepreneurship minor will be an extension of the already existing Entrepreneurship certificate. The purpose of the certificate is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project. The minor will expand this goal by allowing students to learn entrepreneurship skills that specifically fit their major and career.
The minor will entail the same classes as the Entrepreneurship certificate (currently 15 hours) with the addition of one elective course from the Department of Marketing and Entrepreneurship and one elective course from the student’s field of study.
A student can pursue the Entrepreneurship Minor or Entrepreneurship Certificate, but not both.
The full description with prerequisites and hours required are shown below:
Students must meet prerequisites before taking courses. A total cumulative or UNI cumulative GPA of 2.5 is required to declare this minor.
| Required: | ||
| BUSINESS 2010 (100:040) | Entrepreneurial Fundamentals | 3 |
| ECON 1031 (920:024) | Introduction to Economics * | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| MKTG 3583/5583 (130:170g) | Entrepreneurship | 3 |
| MKTG 3586/5586 (130:175g) | Entrepreneurial Strategy | 3 |
| Required Marketing Elective, choose one from the following: ** | 3 | |
| Consumer Behavior | ||
| Marketing Research | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Personal Selling | ||
| Sales Management | ||
| Services Marketing | ||
| Distribution and Logistics | ||
| Retail Management | ||
| New Product Management | ||
| Global Marketing | ||
| Global Trade Practices | ||
| Value Based Pricing | ||
| One course required within the student's declared major: *** | 3 | |
| Principles of Managerial Accounting | ||
| Cost Accounting | ||
| Introduction to Actuarial Science | ||
| Introduction to Museum Studies | ||
| Ceramics I | ||
| Graphic Design I | ||
| Painting I | ||
| Performance Art I | ||
| Creative Photography I: Digital Photography | ||
| Printmaking I: Strategies | ||
| Sculpture I | ||
| Life Drawing | ||
| Ceramics II | ||
| Ceramics III | ||
| Graphic Design II | ||
| Graphic Design: Identity System Design | ||
| Graphic Design: Digital Image Design | ||
| Graphic Design: Typography | ||
| Graphic Design: Publication Design | ||
| Graphic Design: Motion Graphics | ||
| Graphic Design: Web and Interactive Design | ||
| Graphic Design: Book Structures | ||
| Graphic Design: Portfolio Preparation | ||
| Painting III | ||
| Performance Art II | ||
| Performance Art III | ||
| Creative Photography II | ||
| Creative Photography III | ||
| Color Photography | ||
| Printmaking II: Applications | ||
| Printmaking III: Directions | ||
| Sculpture II | ||
| Sculpture III | ||
| Professional Practices | ||
| Athletic Training Administration and Professional Development | ||
| Public Relations: Integrated Communications | ||
| Public Relations Writing | ||
| Advanced Applied Public Relations | ||
| Public Relations Campaign Methods | ||
| Skills for Making Performance | ||
| Interactive Digital Communication | ||
| Business and Professional Oral Communication | ||
| Advanced Applied Performance Studies | ||
| Health Communication | ||
| Organizational Communication Assessment | ||
| Message Design and Delivery | ||
| Interactive Digital Visualization | ||
| Fundamentals of Journalism | ||
| Digital Media Production I | ||
| Writing for Digital Media | ||
| Criminal Justice System | ||
| White Collar Crime | ||
| Computer Architecture and Parallel Programming | ||
| Intermediate Computing | ||
| Software Engineering | ||
| User Interface Design | ||
| Database Systems | ||
| Information Storage and Retrieval | ||
| Operating Systems | ||
| Networking | ||
| Artificial Intelligence | ||
| Computational Biology | ||
| Project Management | ||
| Software Verification and Validation | ||
| System Administration | ||
| System Security | ||
| Intelligent Systems | ||
| Real-Time Embedded Systems | ||
| Clinical Processes | ||
| Aural Rehabilitation | ||
| Clinical Practice | ||
| Measurement and Analysis of Air Quality | ||
| Environmental Geology | ||
| Environmental Hydrology | ||
| Hydrogeology | ||
| Field and Laboratory Methods in Hydrology | ||
| Introduction to Professional Writing | ||
| Applied Writing: Workplace Communication | ||
| Applied Writing: Proposals and Grants | ||
| Applied Writing: Specialized Documents | ||
| The Profession of Editing | ||
| Applied Writing: Projects, Grants and Careers | ||
| Strategies and Issues in Family Services | ||
| Consumer Behavior Across the Lifespan | ||
| Professional Practice in Family Services | ||
| Insurance Company Operations | ||
| Principles of Real Estate | ||
| Real Estate Law and Brokerage | ||
| Real Estate Appraisal and Investment | ||
| Intermediate Financial Management | ||
| Principles of Investments | ||
| Commercial Bank Management | ||
| Economic Geography | ||
| Demography and Population Geography | ||
| Locational Analysis for Business | ||
| Long Term Care Administration | ||
| Introduction to Museum Studies | ||
| Computer Applications for Interior Design I | ||
| Interior Design Standards | ||
| Professional Practice of Interior Design | ||
| Professional Preparation in Interior Design | ||
| Worksite Health Promotion | ||
| Management and Human Resources in Recreation, Tourism and Nonprofit Leadership | ||
| Marketing in Recreation, Tourism and Nonprofit Leadership | ||
| Human Resource Development for Recreation, Tourism and Nonprofit Leadership | ||
| Planning Strategies in Nonprofit and Youth Agencies | ||
| Conferences, Expositions and Conventions in Tourism | ||
| Special Events Management | ||
| Community Based Tourism | ||
| Nonprofit Leadership Practicum, Level II | ||
| Financial Resource Management in Recreation, Tourism and Nonprofit Leadership | ||
| Camp Staff Development | ||
| Camp Management Systems | ||
| Eco, Adventure and Sport Tourism | ||
| Administrative Practices in Therapeutic Recreation | ||
| Organizational Management | ||
| Platoon Operations | ||
| Applied Leadership in Platoon Operations | ||
| Mission Command and the Army Profession | ||
| Mission Command and the Company Grade Officer | ||
| Performing Arts and Entertainment Law | ||
| Performing Arts Management | ||
| Applied Choreography | ||
| Dance Production and Performance | ||
| Optical Science | ||
| Project Lead The Way: Digital Electronics | ||
| Introduction to Electronics | ||
| Physical Computing | ||
| Classical Mechanics | ||
| Electrodynamics | ||
| Physics of Modern Materials | ||
| Quantum Mechanics | ||
| Computational Physics | ||
| Thermodynamics and Statistical Mechanics | ||
| Public Personnel Administration | ||
| Applied Psychology | ||
| Organizational Psychology | ||
| Industrial Psychology | ||
| Introduction to Sociology | ||
| Social Inequality | ||
| Computer Applications in Technology | ||
| Manufacturing Tooling | ||
| Technical Project Management | ||
| Managing Operations and Manufacturing Systems | ||
| Graphic Communications Estimating and Management I | ||
| Digital Graphic Communications | ||
| Senior Design I | ||
| Senior Design II | ||
| Applied Industrial Supervision and Management | ||
| Graphic Communication Estimating and Management II | ||
| Land, Route, and Construction Surveying | ||
| Mechanical Systems in Construction | ||
| Civil Construction | ||
| Construction Estimating | ||
| Electrical Construction Materials and Methods | ||
| Fashion Promotion | ||
| Computer Textile and Apparel Design Foundations | ||
| Apparel Assembly and Technical Design | ||
| Computer Applications for the Textile and Apparel Industry | ||
| Textile Structures | ||
| Quality Assurance for Textile Materials | ||
| Fashion Trend Analysis | ||
| Fashion Design: Flat Pattern and Draping | ||
| Professional Development: Textile and Apparel | ||
| Apparel Product Development | ||
| Design Elements for Theatre | ||
| Production Studies | ||
| Stage Management | ||
| Theatre Production | ||
| Topics in Theatre Design and Production | ||
| Theatre Management | ||
| Playwriting | ||
| Design I: Theatrical Design Aesthetics | ||
| Design II: Theatrical Design Process | ||
| Design III: Theatrical Design Application | ||
| Total Hours | 21 | |
| * | ECON 1041 (920:053) or ECON 1051 (920:054) will substitute for ECON 1031 (920:024). |
| ** | Some of the courses listed may require prerequisites prior to enrollment. Please consult with the UNI course catalog or appropriate department head to determine requirements for the courses. |
Marketing Minor (Non-Business Majors)
| Required | ||
| Marketing: | ||
| MKTG 2110 (130:101) | Principles of Marketing * | 3 |
| Economics: | ||
| ECON 1031 (920:024) | Introduction to Economics | 3 |
| or ECON 1041 (920:053) | Principles of Macroeconomics | |
| Marketing electives - select four courses from the following: | 12 | |
| Consumer Behavior | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Personal Selling | ||
| Sales Management | ||
| Services Marketing | ||
| Distribution and Logistics | ||
| Retail Management | ||
| New Product Management | ||
| Global Marketing | ||
| Global Trade Practices | ||
| Entrepreneurship | ||
| Value Based Pricing | ||
| Advertising Campaign Development | ||
| Business electives - select one course from the following: | 3 | |
| Accounting: | ||
| Principles of Financial Accounting | ||
| Management: | ||
| Organizational Management | ||
| Total Hours | 21 | |
| * | MKTG 2110 (130:101) has prerequisite of either ECON 1031 (920:024) or ECON 1041 (920:053). ECON 1031 (920:024) or both ECON 1041 (920:053) and ECON 1051 (920:054) will satisfy Category 5B of the Liberal Arts Core. |
NOT available to majors in: Accounting, Business Teaching, Economics-Business Economics Emphasis, Finance, Management, Management Information Systems, Marketing, and Real Estate.
Program Certificates
The University of Northern Iowa makes available, in addition to traditional programs, the opportunity for students to earn program certificates. Program certificates provide an alternative to programs leading to a degree, a major, or a minor; they certify that an individual has completed a program approved by the university. For information on the following program certificates, contact the Department of Marketing or the Office of the Registrar, which serves as the centralized registry.
Certificate in Entrepreneurship
The Certificate in Entrepreneurship is open to all majors. A student can pursue the Entrepreneurship Minor or Entrepreneurship Certificate, but not both.
The purpose of the program is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.
For more information, students should contact UNIBusiness Advising, CBB 5. To enroll in this program students must declare their intent on a Declaration of Curriculum form. The form may be obtained in CBB 5.
| Required | ||
| Business Administration, Interdepartmental: | ||
| BUSINESS 2010 (100:040) | Entrepreneurial Fundamentals | 3 |
| Marketing: | ||
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| MKTG 3583/5583 (130:170g) | Entrepreneurship | 3 |
| MKTG 3586/5586 (130:175g) | Entrepreneurial Strategy | 3 |
| Economics: | ||
| ECON 1031 (920:024) | Introduction to Economics ** | 3 |
| Total Hours | 15 | |
| * | ECON 1041 (920:053) and ECON 1051 (920:054) will substitute for ECON 1031 (920:024). |
Certificate in Financial and Real Estate Sales for Business Majors
| Required | ||
| Marketing: | ||
| MKTG 3153 (130:153) | Personal Selling | 3 |
| MKTG 3154 | Sales Management | 3 |
| Finance: | ||
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| Electives from the following: | 6 | |
| Finance: | ||
| Risk Management and Insurance | ||
| Principles of Real Estate | ||
| Principles of Investments | ||
| Electives from the following: | 3 | |
| Management: | ||
| Business, Ethics, and Society | ||
| Communication and Media*: | ||
| Business and Professional Oral Communication | ||
| Persuasion | ||
| Listening | ||
| Total Hours | 18 | |
| * | Prererequisite notes: 1) COMM 4355 (48C:141g) and COMM 4218 (48C:178) have junior standing as their prerequisite. 2) COMM 3155 (48C:173) has COMM 1000 (48C:001) Oral Communication as a prerequisite. COMM 1000 (48C:001) is a Liberal Arts Category 1.B. required course that any business major pursuing this certificate would be required to complete. 3) The remaining certificate courses are business courses (i.e., Marketing, Finance, and Management) and all prerequisites for all courses would be required to complete as a business major, for which this certificate is the intended audience. |
Marketing: Advertising and Digital Media, B.A.
BA in Business Common Core
Objective 1: Students are expected to have acquired cutting-edge business knowledge.
Competency 1. Students will demonstrate disciplinary content knowledge.
Competency 2. Students will use quantitative skills to aid in business decision making.
Objective 2: Students will display exceptional professional skills.
Competency 3. Students will have strong communication skills.
Competency 4. Students will be able to apply critical thinking skills.
Objective 3: Students will be able to identify and ready to exhibit strong work values in contemporary organizations.
Competency 5. Students will be able to identify ethical components in business situations and be able to frame ethical decisions utilizing an accepted moral philosophy.
Competency 6. Students will display other work values such as professional demeanor, quality of effort, dependability, attitude, and initiative.
Marketing: Global Marketing Management, B.A.
BA in Business Common Core
Objective 1: Students are expected to have acquired cutting-edge business knowledge.
Competency 1. Students will demonstrate disciplinary content knowledge.
Competency 2. Students will use quantitative skills to aid in business decision making.
Objective 2: Students will display exceptional professional skills.
Competency 3. Students will have strong communication skills.
Competency 4. Students will be able to apply critical thinking skills.
Objective 3: Students will be able to identify and ready to exhibit strong work values in contemporary organizations.
Competency 5. Students will be able to identify ethical components in business situations and be able to frame ethical decisions utilizing an accepted moral philosophy.
Competency 6. Students will display other work values such as professional demeanor, quality of effort, dependability, attitude, and initiative.
Marketing: Sales Management, B.A.
BA in Business Common Core
Objective 1: Students are expected to have acquired cutting-edge business knowledge.
Competency 1. Students will demonstrate disciplinary content knowledge.
Competency 2. Students will use quantitative skills to aid in business decision making.
Objective 2: Students will display exceptional professional skills.
Competency 3. Students will have strong communication skills.
Competency 4. Students will be able to apply critical thinking skills.
Objective 3: Students will be able to identify and ready to exhibit strong work values in contemporary organizations.
Competency 5. Students will be able to identify ethical components in business situations and be able to frame ethical decisions utilizing an accepted moral philosophy.
Competency 6. Students will display other work values such as professional demeanor, quality of effort, dependability, attitude, and initiative.
Marketing: Advertising and Digital Media, B.A.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| STAT 1772 (800:072) | Introduction to Statistical Methods (also satisfies LAC 1C) | 3 |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 (620:005) | College Writing and Research | 3 |
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Liberal Arts Core/Electives | 7 | |
| Hours | 16 | |
| Junior | ||
| Fall | ||
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 (150:154) | Operations Management | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 3143 (130:150) | Advertising and Promotion (or MKTG 3146 Digital Advertising) | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| MKTG 3xxx Marketing Elective | 3 | |
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| Liberal Arts Core/Electives | 8 | |
| Hours | 14 | |
| Spring | ||
| MKTG 3146 (130:160) | Digital Advertising (or MKTG 3143 Advertising and Promotion) | 3 |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |
Marketing: Global Marketing Management, B. A.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| STAT 1772 (800:072) | Introduction to Statistical Methods (also satisfies LAC 1C) | 3 |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 (620:005) | College Writing and Research | 3 |
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 (150:154) | Operations Management | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 3176/5176 (130:177g) | Global Marketing (or MKTG 3178 Global Trade Practices) | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| MKTG 3xxx Marketing Elective | 3 | |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| MKTG 3173 (130:131) | New Product Management | 3 |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |
Marketing: Sales Management, B.A.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| STAT 1772 (800:072) | Introduction to Statistical Methods (also satisfies LAC 1C) | 3 |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| ENGLISH 1005 (620:005) | College Writing and Research | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 (150:154) | Operations Management | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 3153 (130:153) | Personal Selling (or MKTG 3154 Sales Management) | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| MKTG 3xxx Marketing Elective | 3 | |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| MKTG 3154 | Sales Management (or MKTG 3153 Personal Selling) | 3 |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |
Courses
MKTG 2110 (130:101). Principles of Marketing — 3 hrs.
Conceptual understanding and application of customer determination & selection, product management, distribution, pricing considerations, and promotional activities within an economic and business environment as related to a strategic marketing plan. Prerequisite(s): ECON 1031 (920:024) or ECON 1041 (920:053). (Fall, Spring, Summer)
MKTG 3113/5113 (130:106g). Consumer Behavior — 3 hrs.
Behavioral science concepts, models, findings and methods applied to the buying process and marketing management decision-making. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall, Spring, Summer)
MKTG 3116/5116 (130:108g). Marketing Research — 3 hrs.
Procedures used in defining a marketing problem and conducting research necessary for its proper analysis, interpretation and presentation of research findings in a marketing management decision-making context. Prerequisite(s): MKTG 2110 (130:101); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); junior standing. (Fall and Spring)
MKTG 3143 (130:150). Advertising and Promotion — 3 hrs.
Decision making in advertising and consumer promotions, with focus on message strategy, targeting, and formulating highly responsive online campaigns. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3146 (130:160). Digital Advertising — 3 hrs.
Immersive hands-on study of digital advertising techniques and strategies in tradigital, social media, and mobile marketing, including the use of digital analytical tools to measure success. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3148. Digital Customer Experience — 3 hrs.
Course will address customer experience development related to the creation of customer-focused digital experiences (websites, apps, augmented reality) that provide value. Research, strategy, planning, designing, prototyping, and measurement will be emphasized. Prerequisite(s): MKTG 2110 (130:101) or consent of instructor. (Fall)
MKTG 3153 (130:153). Personal Selling — 3 hrs.
Basic concepts and skills of professional selling, including customer analysis, communication skills, effective openings & closings, and customer relations; selling skills & concepts developed through the extensive use of sales exercises, role-plays, and presentations. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3154. Sales Management — 3 hrs.
Study of sales management including territory management, ethical expectations, hiring, selection & training, motivation & rewards,coaching, and sales planning; extensive use of sales exercises including manager-sales person role-plays and executive presentations. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3155. Business to Business Marketing — 3 hrs.
The course is designed to provide an opportunity for students to understand managerial issues and challenges involved in the task of making products and services available to business customers. The course focuses on functions and behaviors in essentially an inter-organizational system that is designed to create value by effectively and efficiently linking points of production and the points of consumption in Business Markets. In essence, Business to Business (B2B) Marketing Management addressed how to understand, create, and deliver value when selling goods and services to other businesses, governments, and institutional customers. Students will learn how business markets differ from consumer markets, assess opportunities in business markets, and make marketing decisions that enable B2B companies to generate and deliver value for themselves, their business partners, and customers. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3156 (130:178). Services Marketing — 3 hrs.
Issues concerning quality customer service and improving business and non-profit strategies in the services industry. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3163 (130:161). Distribution and Logistics — 3 hrs.
Study of behavioral aspects of channel member relationships and third party facilitators; contemporary strategies in managing channel functions of products and services movement information to provide desired customer service levels. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall and Spring)
MKTG 3166 (130:166). Retail Management — 3 hrs.
Examination of strategic retail management, situation analysis including store & web, non-store forms of understanding customers & gathering information, location planning, managing a retail business, merchandise management, pricing, and promotion. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)
MKTG 3173 (130:131). New Product Management — 3 hrs.
Understanding the principles & concepts of new product development, the strategic importance of new products to companies and managing new product development from idea generation through commercialization. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall)
MKTG 3176/5176 (130:177g). Global Marketing — 3 hrs.
Assessment, adaptation and implementation of basic marketing principles to compete in the global marketplace utilizing real world scenarios. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Fall)
MKTG 3178/5178. Global Trade Practices — 3 hrs.
Application of processes and requirements for international or trade transactions; course develops knowledge & skills required for the Certified Global Business Professional examination utilizing global management and marketing, supply chain, and trade finance tools. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)
MKTG 3179 (130:179). Cooperative Education in Marketing — 1-6 hrs.
Offered on credit/no-credit basis only. Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); UNI cumulative GPA of 2.50 or better; consent of department head. (Fall, Spring, Summer)
MKTG 3583/5583 (130:170g). Entrepreneurship — 3 hrs.
Exploration of entrepreneurial qualities; opportunity assessment; new venture strategic planning and contemporary environmental issues; developing a business plan. No credit if credit previously earned in 130:172 Venture Opportunity Analysis. Prerequisite(s): BUSINESS 2010 (100:040) or (ACCT 2120 (120:030); ACCT 2130 (120:031); prerequisite or corequisite FIN 3130/5130 (160:151g); STAT 1772 (800:072) or equivalent, and ECON 1011 (920:070)); MKTG 2110 (130:101); ECON 1031 (920:024) or (ECON 1041 (920:053) and ECON 1051 (920:054)); junior standing. (Fall and Spring)
MKTG 3586/5586 (130:175g). Entrepreneurial Strategy — 3 hrs.
Procedures for planning, budgeting, managing and marketing in the start-up and growth phases of a new venture; experiential learning project. No credit if credit previously earned in 130:173 (Venture Strategy). Prerequisite(s): BUSINESS 2010 (100:040) or both ACCT 2120 (120:030) and ACCT 2130 (120:031). Prerequisite(s) or corequisite(s): FIN 3130/5130 (160:151g); STAT 1772 (800:072) (or equivalent) and ECON 1011 (920:070); MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053), and ECON 1051 (920:054); junior standing. (Fall and Spring)
MKTG 3595 (130:142). Value Based Pricing — 3 hrs.
Focus on the marketing task of assessing and recovering value by integrating the economic, behavioral, and psychological dimensions of pricing. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing. (Spring)
MKTG 4150. Advertising Campaign Development — 3 hrs.
Comprehensive development of an integrated advertising campaign created for a national client using relevant marketing data platforms in response to a real-world marketing challenge. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); MKTG 3143 (130:150) or MKTG 3146 (130:160) or Instructor approval; junior standing. (Spring)
MKTG 4170/5170 (130:191g). Marketing Strategy — 3 hrs.
Integration of major marketing functions from a managerial perspective. Emphasis on developing marketing strategies and applying strategic marketing decisions. Prerequisite(s): MKTG 2110 (130:101); MKTG 3113/5113 (130:106g); MKTG 3116/5116 (130:108g); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); senior standing. (Fall and Spring)
MKTG 4198 (130:198). Independent Study — 1-6 hrs.
Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110 (130:101); ECON 1031 (920:024) or ECON 1041 (920:053); junior standing; consent of department head. (Fall, Spring, Summer)
MKTG 4595 (130:169). Internship-Marketing — 2-8 hrs.
Full-time internship in a marketing-related business for a minimum of eight weeks. Maximum of 3 hours may be applied to Marketing major electives category. Prerequisite(s): MKTG 2110 (130:101); MKTG 3113/5113 (130:106g); MKTG 3116/5116 (130:108g); MGMT 2080 (150:080); STAT 1772 (800:072) or equivalent; ECON 1021 (920:020); ECON 1031 (920:024) or ECON 1041 (920:053); ECON 1011 (920:070); UNI cumulative GPA of 2.50 or better; senior standing; consent of department head. (Fall, Spring, Summer)
MKTG 6170 (130:263). Marketing Management — 3 hrs.
Integrated and applied approach utilizing modern marketing theory and practice by developing a framework for decision making and implementing a marketing program. Prerequisite(s): consent of MBA Director. (Fall)
MKTG 6285 (130:285). Individual Readings — 1-3 hrs.
May be repeated for maximum of 4 hours. Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6297 (130:297). Practicum — 1-3 hrs.
Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6299 (130:299). Research — 1-6 hrs.
Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6595 (130:280). Topics in Marketing — 1-3 hrs.
Selected topics in marketing. May be repeated for maximum of 6 hours. Anticipated typical credit of 1 hour. Prerequisite(s): consent of MBA Director. (Variable)