Department of Marketing and Entrepreneurship
(College of Business)
The Department of Marketing and Entrepreneurship offers the following undergraduate programs and program certificates. Specific requirements for these programs are listed within this Department of Marketing and Entrepreneurship section in the following order:
- Business Communication (also listed in Department of Communication and Media)
- Entrepreneurship
- Marketing
- Entrepreneurship
- Entrepreneurship (graduate certificate)
- Financial and Real Estate Sales for Business Majors (also listed in Department of Finance)
- Global Marketing (graduate certificate)
Note: Students majoring in Marketing must satisfy the College of Business admission requirements before they can officially declare their major. A copy of the Admission, Retention, and Graduation Policy may be obtained from UNIBusiness Advising in the College of Business or at https://business.uni.edu/students/advising/uni-college-business-policies. Prior to completion of the admission requirements, students may sign an intent to major in Marketing and be classified as a prospective (pre)major. Pre-Marketing majors may enroll in lower division (below 3000-level) business courses only. Enrollment in upper division (3000/4000-level) business courses requires satisfactory completion of the College of Business admission requirements and any course prerequisites.
Marketing majors may declare a double major, double minor, and/or major and minor within the College of Business, subject to the regulations imposed by those College of Business departments affected. Marketing majors minoring within the College of Business must select minors designated for business majors. Marketing majors may not declare more than one emphasis in Marketing.
To graduate with a major in Marketing from the College of Business, a student must earn at least 50% of the business credit hours required for the major at UNI. In addition, a minimum of nine graded hours must be earned in 3000/4000-level, UNI Marketing courses. A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in ACCT xxxx, MKTG xxxx, MGMT xxxx, FIN xxxx, and ECON xxxx courses taken at UNI. Students given permission to graduate out-of-residence must earn a 2.20 or better in all courses approved and accepted for out-of-residence credit.
The Marketing and Entrepreneurship Department may impose additional admission requirements for students wishing to declare a minor or a second College of Business major. Eligibility to declare a minor or a second College of Business major is based on competitive GPA and space availability. Students may obtain a copy of these requirements from UNIBusiness Advising (CBB 5) in the College of Business.
Bachelor of Arts Degree Programs
Marketing Major
The Marketing major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.
| Required business core | ||
| Business Administration, Interdepartmental: | ||
| BUSINESS 1000 | Introductory Seminar for Business Professionals | 0 |
| BUSINESS 2000 | Business Professionals in Training | 0 |
| Accounting: | ||
| ACCT 2120 | Principles of Financial Accounting | 3 |
| ACCT 2130 | Principles of Managerial Accounting | 3 |
| Marketing: | ||
| MKTG 2110 | Principles of Marketing | 3 |
| Management: | ||
| MGMT 2080 | Introduction to Information Systems | 3 |
| MGMT 3100 | Legal and Social Environment of Business | 3 |
| MGMT 3154 | Operations Management | 3 |
| MGMT 3965/5965 | Organizational Behavior | 3 |
| MGMT 4175 | Strategic Management | 3 |
| Finance: | ||
| FIN 3130/5130 | Corporate Finance | 3 |
| Economics: | ||
| ECON 1011 | Statistics for Business Analytics | 3 |
| ECON 2090 | Decision Analytics | 3 |
| ECON 1041 | Principles of Macroeconomics | 3 |
| ECON 1051 | Principles of Microeconomics | 3 |
| Mathematics: | ||
| STAT 1772 | Introduction to Statistical Methods | 3 |
| Required | ||
| Marketing: | ||
| MKTG 3113/5113 | Consumer Behavior | 3 |
| MKTG 3116/5116 | Marketing Analytics | 3 |
| MKTG 4170/5170 | Marketing Strategy | 3 |
| Marketing emphasis area (select one emphasis area below) | 9 | |
| Total Hours | 60 | |
Emphases
| Advertising and Digital Media | ||
| Required: | ||
| MKTG 3143 | Advertising and Promotion | 3 |
| MKTG 3146 | Digital Advertising | 3 |
| Marketing elective - select one course from the following: | 3 | |
| Digital Customer Experience | ||
| Entrepreneurship | ||
| Advertising Campaign Development | ||
| Internship-Marketing | ||
| Sales Management | ||
| Required: | ||
| MKTG 3153 | Professional Selling | 3 |
| MKTG 3154 | Sales Management | 3 |
| Marketing elective - select one course from the following: | 3 | |
| Business to Business Marketing | ||
| Services Marketing | ||
| Retail Management | ||
| Value Based Pricing | ||
| Internship-Marketing | ||
| Entrepreneurship | ||
| Marketing Management | ||
| Required: | ||
| MKTG 3155 | Business to Business Marketing | 3 |
| MKTG 3173 | Product Management | 3 |
| Marketing elective - select one course form the following: | 3 | |
| Services Marketing | ||
| Distribution and Logistics | ||
| Retail Management | ||
| Global Marketing | ||
| Global Trade Practices | ||
| Value Based Pricing | ||
| Internship-Marketing | ||
| Entrepreneurial Strategy | ||
Minors
Business Communication Minor
The Business Communication minor is interdisciplinary in nature and offered jointly by the College of Business and the College of Humanities, Arts and Sciences. It is under the jurisdiction of the Department of Marketing and the Department of Communication and Media. The minor requires a 12-hour core plus 9 hours from three emphases.
| Required | ||
| Communication: | ||
| COMM 3155 | Business and Professional Oral Communication | 3 |
| Communication or English: | 3 | |
| Interactive Digital Communication I | ||
or ENGLISH 2770 | Introduction to Workplace Writing | |
| Communication or Management: | 3 | |
| Organizational Communication | ||
or MGMT 3153 | Organizational Management | |
| Marketing: | ||
| MKTG 2110 | Principles of Marketing | 3 |
| Required: 3 hours from each of three emphases below: | 9 | |
| Total Hours | 21 | |
EMPHASES
1. Applied Writing Skills
| Select one course from the following: | 3 | |
| ENGLISH: | ||
| Applied Writing: Workplace Communication | ||
| Applied Writing: Proposals and Grants | ||
| Applied Writing: Specialized Documents | ||
2. Communication Skills
| Select one course from the following: | 3 | |
| Communication and Media: | ||
| Communication and Conflict Management | ||
| Principles of Public Relations | ||
3. Business and Professional Communication Contexts and Applications
| Select one of the following: | 3 | |
| Communication and Media: | ||
| Organizational Cultures and Communication | ||
| Public Relations: Integrated Communications | ||
| Marketing: | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Professional Selling | ||
Note: When declaring this minor students must:
- have a 2.50 cumulative GPA.
- have satisfactorily completed the Written and Oral requirements of the UNIFI/General Education program.
Available to all UNI majors.
Entrepreneurship Minor
The Entrepreneurship minor will be an extension of the already existing Entrepreneurship certificate. The purpose of the certificate is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project. The minor will expand this goal by allowing students to learn entrepreneurship skills that specifically fit their major and career.
The minor will entail the same classes as the Entrepreneurship certificate (currently 15 hours) with the addition of one elective course from the Marketing Department and one elective course from the student’s field of study.
A student can pursue the Entrepreneurship Minor or Entrepreneurship Certificate, but not both.
The full description with prerequisites and hours required are shown below:
Students must meet prerequisites before taking courses. A total cumulative or UNI cumulative GPA of 2.5 is required to declare this minor.
| Required: | ||
| ENTR 2010 | Financials for the Entrepreneurial Enterprise | 3 |
| ECON 1031 | Introduction to Business Economics * | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| ENTR 3583/5583 | Entrepreneurship | 3 |
| ENTR 3586/5586 | Entrepreneurial Strategy | 3 |
| Required Marketing Elective, choose one from the following: ** | 3 | |
| Consumer Behavior | ||
| Marketing Analytics | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Professional Selling | ||
| Sales Management | ||
| Services Marketing | ||
| Distribution and Logistics | ||
| Retail Management | ||
| Product Management | ||
| Global Marketing | ||
| Global Trade Practices | ||
| Value Based Pricing | ||
ENTR 4186 Studies in Entrepreneurship | ||
| One course required within the student's declared major: ** | 3 | |
| Principles of Managerial Accounting | ||
| Cost Accounting | ||
| Introduction to Actuarial Science | ||
| Introduction to Museum Studies | ||
| Ceramics I | ||
| Graphic Design I | ||
| Painting I | ||
| Performance Art I | ||
| Creative Photography I: Digital Photography | ||
| Printmaking I: Strategies | ||
| Sculpture I | ||
| Life Drawing | ||
| Ceramics II | ||
| Ceramics III | ||
| Graphic Design II | ||
| Graphic Design: Identity System Design | ||
| Graphic Design: Digital Image Design | ||
| Graphic Design: Typography | ||
| Graphic Design: Publication Design | ||
| Graphic Design: Motion Graphics | ||
| Graphic Design: Web and Interactive Design | ||
| Graphic Design: Book Structures | ||
| Graphic Design: Portfolio Preparation | ||
| Painting III | ||
| Performance Art II | ||
| Performance Art III | ||
| Creative Photography II | ||
| Creative Photography III | ||
| Color Photography | ||
| Printmaking II: Applications | ||
| Printmaking III: Directions | ||
| Sculpture II | ||
| Sculpture III | ||
| Professional Practices | ||
| Athletic Training Administration and Professional Development | ||
| Public Relations: Integrated Communications | ||
| Public Relations Writing | ||
| Advanced Applied Public Relations | ||
| Public Relations Campaign Methods | ||
| Skills for Making Performance | ||
| Interactive Digital Communication I | ||
| Business and Professional Oral Communication | ||
| Advanced Applied Performance Studies | ||
| Health Communication | ||
| Organizational Communication Assessment | ||
| Interactive Digital Visualization | ||
| Fundamentals of Journalism | ||
| Digital Media Production I | ||
| Writing for Digital Media | ||
| Criminal Justice System | ||
| White Collar Crime | ||
| Computer Architecture and Parallel Programming | ||
| Intermediate Computing | ||
| Software Engineering | ||
| User Interface Design | ||
| Database Systems | ||
| Information Storage and Retrieval | ||
| Operating Systems | ||
| Networking | ||
| Artificial Intelligence | ||
| Computational Biology | ||
| Project Management | ||
| Software Verification and Validation | ||
| System Administration | ||
| System Security | ||
| Intelligent Systems | ||
| Real-Time Embedded Systems | ||
| Clinical Processes | ||
| Aural Rehabilitation | ||
| Clinical Practice | ||
| Measurement and Analysis of Air Quality | ||
| Environmental Geology | ||
| Environmental Hydrology | ||
| Hydrogeology | ||
| Field and Laboratory Methods in Hydrology | ||
| Introduction to Workplace Writing | ||
| Applied Writing: Workplace Communication | ||
| Applied Writing: Proposals and Grants | ||
| Applied Writing: Specialized Documents | ||
| The Profession of Editing | ||
| Applied Writing: Projects, Grants and Careers | ||
| Strategies and Issues in Family Services | ||
| Consumer Behavior Across the Lifespan | ||
| Professional Practice in Family Services | ||
| Insurance Company Operations | ||
| Principles of Real Estate | ||
| Real Estate Law and Brokerage | ||
| Real Estate Appraisal and Investment | ||
| Intermediate Financial Management | ||
| Principles of Investments | ||
| Commercial Bank Management | ||
| Economic Geography | ||
| Demography and Population Geography | ||
| Long Term Care Administration | ||
| Introduction to Museum Studies | ||
| Computer Applications for Interior Design I | ||
| Interior Design Standards | ||
| Professional Practice of Interior Design | ||
| Professional Preparation in Interior Design | ||
| Worksite Health Promotion | ||
| Management and Human Resources in Recreation, Tourism and Nonprofit Leadership | ||
| Marketing in Recreation, Tourism and Nonprofit Leadership | ||
| Human Resource Development for Recreation, Tourism and Nonprofit Leadership | ||
| Planning Strategies in Nonprofit and Youth Agencies | ||
| Conferences, Expositions and Conventions in Tourism | ||
| Special Events Management | ||
| Community Based Tourism | ||
| Nonprofit Leadership Practicum, Level II | ||
| Financial Resource Management in Recreation, Tourism and Nonprofit Leadership | ||
| Camp Staff Development | ||
| Camp Management Systems | ||
| Eco, Adventure and Sport Tourism | ||
| Administrative Practices in Therapeutic Recreation | ||
| Organizational Management | ||
| Platoon Operations | ||
| Applied Leadership in Platoon Operations | ||
| Mission Command and the Army Profession | ||
| Mission Command and the Company Grade Officer | ||
| Applied Choreography | ||
| Optical Science | ||
| Project Lead The Way: Digital Electronics | ||
| Introduction to Electronics | ||
| Physical Computing | ||
| Classical Mechanics | ||
| Electrodynamics | ||
| Physics of Modern Materials | ||
| Quantum Mechanics | ||
| Computational Physics | ||
| Thermodynamics and Statistical Mechanics | ||
| Management of Public Human Resources | ||
| Applied Psychology | ||
| Work Psychology: Well-Being | ||
| Work Psychology: Performance | ||
| Introduction to Sociology | ||
| Social Inequality | ||
| Computer Applications in Technology | ||
| Manufacturing Tooling | ||
| Technical Project Management | ||
| Managing Operations and Manufacturing Systems | ||
| Graphic Communications Estimating and Management I | ||
| Digital Graphic Communications | ||
| Applied Industrial Supervision and Management | ||
| Graphic Communication Estimating and Management II | ||
| Land, Route, and Construction Surveying | ||
| Mechanical Systems in Construction | ||
| Civil Construction | ||
| Construction Estimating | ||
| Electrical Construction Materials and Methods | ||
| Fashion Event Planning and Digital Marketing | ||
| Apparel Assembly and Technical Design | ||
| Computer Applications for the Textile and Apparel Industry | ||
| Textile Structures & Sourcing | ||
| Quality Assurance for Textile Materials | ||
| Fashion Design: Flat Pattern and Draping | ||
| Professional Development: Textile and Apparel | ||
| Apparel Product Development | ||
| Design Elements for Theatre | ||
| Production Studies | ||
| Stage Management | ||
| Theatre Production | ||
| Topics in Theatre Design and Production | ||
| Playwriting | ||
| Design I: Theatrical Design Aesthetics | ||
| Design II: Theatrical Design Process | ||
| Design III: Theatrical Design Application | ||
| Total Hours | 21 | |
- *
- **
Some of the courses listed may require prerequisites prior to enrollment. Please consult with the UNI course catalog or appropriate department head to determine requirements for the courses.
Marketing Minor
| Required | ||
| Marketing: | ||
| MKTG 2110 | Principles of Marketing * | 3 |
| Economics: | ||
| ECON 1031 | Introduction to Business Economics | 3 |
| or ECON 1041 | Principles of Macroeconomics | |
| Marketing electives - select four courses from the following: | 12 | |
| Consumer Behavior | ||
| Advertising and Promotion | ||
| Digital Advertising | ||
| Digital Customer Experience | ||
| Professional Selling | ||
| Sales Management | ||
| Services Marketing | ||
| Distribution and Logistics | ||
| Retail Management | ||
| Product Management | ||
| Global Marketing | ||
| Global Trade Practices | ||
| Entrepreneurship | ||
| Value Based Pricing | ||
| Advertising Campaign Development | ||
| Business electives - select one course from the following: | 3 | |
| Accounting: | ||
| Principles of Financial Accounting | ||
| Management: | ||
| Organizational Behavior | ||
| Total Hours | 21 | |
- *
MKTG 2110 has prerequisite of either ECON 1031 or ECON 1041. ECON 1031 or ECON 1041 will satisfy the Quantitative Reasoning requirement of the UNIFI/General Education program.
This minor is not available to Marketing and Entrepreneurship majors.
Program Certificates
The University of Northern Iowa makes available, in addition to traditional programs, the opportunity for students to earn program certificates. Program certificates provide an alternative to programs leading to a degree, a major, or a minor; they certify that an individual has completed a program approved by the university. For information on the following program certificates, contact the Department of Marketing or the Office of the Registrar, which serves as the centralized registry.
Certificate in Entrepreneurship
The Certificate in Entrepreneurship is open to all majors. A student can pursue the Entrepreneurship Minor or Entrepreneurship Certificate, but not both.
The purpose of the program is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.
For more information, students should contact UNIBusiness Advising, CBB 5. To enroll in this program students must declare their intent on a Declaration of Curriculum form. The form may be obtained in CBB 5.
| Required | ||
| Marketing and Entrepreneurship: | ||
| MKTG 2110 | Principles of Marketing | 3 |
| ENTR 2010 | Financials for the Entrepreneurial Enterprise | 3 |
| ENTR 3583/5583 | Entrepreneurship | 3 |
| ENTR 3586/5586 | Entrepreneurial Strategy | 3 |
| Economics: | ||
| ECON 1031 | Introduction to Business Economics ** | 3 |
| Total Hours | 15 | |
Graduate Certificate in Entrepreneurship
This certificate is available to any graduate student interested in entrepreneurial applications of their degree program.
| Required: | ||
| ENTR 3583/5583 | Entrepreneurship | 3 |
| ENTR 3586/5586 | Entrepreneurial Strategy | 3 |
| FIN 6266 | Financial Management and Markets | 3 |
| ACCT 6030 | Managerial Accounting | 3 |
| Select one additional 5000 or 6000 level MKTG or ENTR course (or from another department with department approval) | 3 | |
| Total Hours | 15 | |
Certificate in Financial and Real Estate Sales for Business Majors
| Required | ||
| Marketing: | ||
| MKTG 3153 | Professional Selling | 3 |
| MKTG 3154 | Sales Management | 3 |
| Finance: | ||
| FIN 3130/5130 | Corporate Finance | 3 |
| Electives from the following: | 6 | |
| Finance: | ||
| Risk Management and Insurance | ||
| Principles of Real Estate | ||
| Principles of Investments | ||
| Electives from the following: | 3 | |
| Management: | ||
| Business, Ethics, and Society | ||
| Communication and Media*: | ||
| Business and Professional Oral Communication | ||
| Persuasion | ||
| Total Hours | 18 | |
- *
Prerequisite notes:
1) COMM 4218 has junior standing as a prerequisite.
2) COMM 3155 has COMM 1000 Oral Communication as a prerequisite. COMM 1000 will satisfy the Oral Communication requirement of the UNIFI/General Education program.
3) The remaining certificate courses are business courses (i.e., Marketing, Finance, and Management) and all prerequisites for all courses would be required to complete as a business major for which this certificate is the intended audience.
Graduate Certificate in Global Marketing
This certificate is open to any graduate student but primarily of interest to MBA students desiring a specialty area. Courses need to be taken at the 5000/6000 level.
| Required: | ||
| MKTG 3176/5176 | Global Marketing | 3 |
| MKTG 3178/5178 | Global Trade Practices | 3 |
| MKTG 6170 | Marketing Management | 3 |
| Select two from the following: | 6 | |
| Business Strategy | ||
| International Management | ||
| Economic Development | ||
| Total Hours | 15 | |
Marketing: Advertising and Digital Media, B.A.
Objective 1: Students will demonstrate disciplinary content knowledge
1.1 Learners will demonstrate broad knowledge of the business disciplines
1.2 Learners will demonstrate depth of knowledge in Marketing
1.2.1 The rationale and interconnectedness among elements of a marketing strategy
1.2.2 How to develop a coherent marketing mix
1.2.3 Principles of analytics and marketing research
1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment
Objective 2: Students will display analytical skills to aid in business decision-making
2.1 Learners will display a broad set of quantitative skills
2.2 Learners will display appropriate use of relevant technology/software
Objective 3: Students will display strong communication skills
Objective 4: Students will be able to apply critical thinking skills
4.1 Recognize a marketing and business decision context and constraints
4.2 Apply critical thinking skills to marketing challenges in a business environment
Objective 5: Learners will be able to identify and ready to exhibit strong work values in contemporary organizations
5.1 Learners will identify ethical components in business situations
5.2 Learners will display strong work values associated with professionalism, collaborative work, and DEI.
Marketing: Marketing Management, B.A.
Objective 1: Students will demonstrate disciplinary content knowledge
1.1 Learners will demonstrate broad knowledge of the business disciplines
1.2 Learners will demonstrate depth of knowledge in Marketing
1.2.1 The rationale and interconnectedness among elements of a marketing strategy
1.2.2 How to develop a coherent marketing mix
1.2.3 Principles of analytics and marketing research
1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment
Objective 2: Students will display analytical skills to aid in business decision-making
2.1 Learners will display a broad set of quantitative skills
2.2 Learners will display appropriate use of relevant technology/software
Objective 3: Students will display strong communication skills
Objective 4: Students will be able to apply critical thinking skills
4.1 Recognize a marketing and business decision context and constraints
4.2 Apply critical thinking skills to marketing challenges in a business environment
Objective 5: Learners will be able to identify and ready to exhibit strong work values in contemporary organizations
5.1 Learners will identify ethical components in business situations
5.2 Learners will display strong work values associated with professionalism, collaborative work, and DEI.
Marketing: Sales Management, B.A.
Objective 1: Students will demonstrate disciplinary content knowledge
1.1 Learners will demonstrate broad knowledge of the business disciplines
1.2 Learners will demonstrate depth of knowledge in Marketing
1.2.1 The rationale and interconnectedness among elements of a marketing strategy
1.2.2 How to develop a coherent marketing mix
1.2.3 Principles of analytics and marketing research
1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment
Objective 2: Students will display analytical skills to aid in business decision-making
2.1 Learners will display a broad set of quantitative skills
2.2 Learners will display appropriate use of relevant technology/software
Objective 3: Students will display strong communication skills
Objective 4: Students will be able to apply critical thinking skills
4.1 Recognize a marketing and business decision context and constraints
4.2 Apply critical thinking skills to marketing challenges in a business environment
Objective 5: Learners will be able to identify and ready to exhibit strong work values in contemporary organizations
5.1 Learners will identify ethical components in business situations
5.2 Learners will display strong work values associated with professionalism, collaborative work, and DEI.
Marketing: Advertising and Digital Media, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 | Principles of Macroeconomics | 3 |
| STAT 1772 | Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 | College Writing and Research (also satisfies UNIFI Written Communication) | 3 |
| ECON 1011 | Statistics for Business Analytics | 3 |
| ECON 1051 | Principles of Microeconomics | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 | Business Professionals in Training | 0 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| MGMT 2080 | Introduction to Information Systems | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 | Principles of Managerial Accounting | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| ECON 2090 | Decision Analytics | 3 |
| UNIFI/General Education or University Electives | 7 | |
| Hours | 16 | |
| Junior | ||
| Fall | ||
| MGMT 3100 | Legal and Social Environment of Business | 3 |
| MGMT 3965/5965 | Organizational Behavior | 3 |
| MKTG 3113/5113 | Consumer Behavior | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 | Operations Management | 3 |
| MKTG 3116/5116 | Marketing Analytics | 3 |
| MKTG 3143 | Advertising and Promotion (or MKTG 3146 Digital Advertising) | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| MKTG 3xxx Marketing Elective | 3 | |
| FIN 3130/5130 | Corporate Finance | 3 |
| UNIFI/General Education or University Electives | 8 | |
| Hours | 14 | |
| Spring | ||
| MKTG 3146 | Digital Advertising (or MKTG 3143 Advertising and Promotion) | 3 |
| MGMT 4175 | Strategic Management | 3 |
| MKTG 4170/5170 | Marketing Strategy | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |
Marketing: Marketing Management, B. A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 | Principles of Macroeconomics | 3 |
| STAT 1772 | Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 | College Writing and Research (also satisfies UNIFI Written Communication) | 3 |
| ECON 1011 | Statistics for Business Analytics | 3 |
| ECON 1051 | Principles of Microeconomics | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 | Business Professionals in Training | 0 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| MGMT 2080 | Introduction to Information Systems | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 | Principles of Managerial Accounting | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| ECON 2090 | Decision Analytics | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| MGMT 3100 | Legal and Social Environment of Business | 3 |
| MGMT 3965/5965 | Organizational Behavior | 3 |
| MKTG 3113/5113 | Consumer Behavior | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 | Operations Management | 3 |
| MKTG 3116/5116 | Marketing Analytics | 3 |
| MKTG 3155 | Business to Business Marketing | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| FIN 3130/5130 | Corporate Finance | 3 |
| MKTG 3173 | Product Management | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| MKTG 4170/5170 | Marketing Strategy | 3 |
| MGMT 4175 | Strategic Management | 3 |
| MKTG 3xxx Marketing Elective | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |
Marketing: Sales Management, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 | Principles of Macroeconomics | 3 |
| STAT 1772 | Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ECON 1011 | Statistics for Business Analytics | 3 |
| ECON 1051 | Principles of Microeconomics | 3 |
| ENGLISH 1005 | College Writing and Research (also satisfies UNIFI Written Communication) | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 | Business Professionals in Training | 0 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| MGMT 2080 | Introduction to Information Systems | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 | Principles of Managerial Accounting | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| ECON 2090 | Decision Analytics | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| MGMT 3100 | Legal and Social Environment of Business | 3 |
| MGMT 3965/5965 | Organizational Behavior | 3 |
| MKTG 3113/5113 | Consumer Behavior | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 | Operations Management | 3 |
| MKTG 3116/5116 | Marketing Analytics | 3 |
| MKTG 3153 | Professional Selling | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| FIN 3130/5130 | Corporate Finance | 3 |
| MKTG 3xxx Marketing Elective | 3 | |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| MKTG 3154 | Sales Management | 3 |
| MKTG 4170/5170 | Marketing Strategy | 3 |
| MGMT 4175 | Strategic Management | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |
Entrepreneurship Courses
ENTR 1010. Overview of Entrepreneurship — 3 hrs.
The course will detail various paths of entrepreneurship available to UNI while introducing students to current entrepreneurial methodology including the entrepreneurial mindset, entrepreneurship, lean startup, design thinking, and Agile. (Fall and Spring)
ENTR 2010. Financials for the Entrepreneurial Enterprise — 3 hrs.
Focused on constructing projected financial statements for a start-up company using market research and industry analysis data given a lack of historical data. Lays foundation for skills and motivations necessary for entrepreneurial success. Prerequisite(s): sophomore standing. (Fall and Spring)
ENTR 3583/5583. Entrepreneurship — 3 hrs.
Students develop a startup business idea within a supportive team environment. Activities include opportunity assessment, new venture strategic planning, creation of a business plan, and presentation of the business pitch. Prerequisite(s): For College of Business majors: admittance to College of Business. For non-College of Business majors: ENTR 2010; junior standing. (Fall and Spring)
ENTR 3586/5586. Entrepreneurial Strategy — 3 hrs.
Students help an existing start-up business in the community scale to the next level. Using engagement and prototyping experiments, teams identify entrepreneurial, innovation or growth opportunities and present a strategic plan to the client and external judges. This is a service-learning designated course. Prerequisite(s): ENTR 3583/5583; junior standing. (Fall and Spring)
Marketing Courses
MKTG 2110. Principles of Marketing — 3 hrs.
Conceptual understanding and application of customer determination & selection, product management, distribution, pricing considerations, and promotional activities within an economic and business environment as related to a strategic marketing plan. Prerequisite(s): ECON 1031 or ECON 1041. (Fall, Spring, Summer)
MKTG 3113/5113. Consumer Behavior — 3 hrs.
Behavioral science concepts, models, findings and methods applied to the buying process and marketing management decision-making. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)
MKTG 3116/5116. Marketing Analytics — 3 hrs.
Qualitative and quantitative analytical methods for collection, interpretation, and presentation of customer, market, and competitor data for marketing management decision-making. Prerequisite(s): MKTG 2110; MGMT 2080; STAT 1772 or equivalent; ECON 2090; ECON 1031 or ECON 1041; ECON 1011; junior standing. (Fall and Spring)
MKTG 3143. Advertising and Promotion — 3 hrs.
Decision making in advertising and consumer promotions, with focus on message strategy, targeting, and formulating highly responsive online campaigns. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)
MKTG 3146. Digital Advertising — 3 hrs.
Immersive hands-on study of digital advertising techniques and strategies in tradigital, social media, and mobile marketing, including the use of digital analytical tools to measure success. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)
MKTG 3148. Digital Customer Experience — 3 hrs.
Course will address customer experience development related to the creation of customer-focused digital experiences (websites, apps, augmented reality) that provide value. Research, strategy, planning, designing, prototyping, and measurement will be emphasized. Prerequisite(s): MKTG 2110 or consent of instructor. (Fall)
MKTG 3153. Professional Selling — 3 hrs.
Basic concepts and skills of professional selling, including customer analysis, communication skills, effective openings & closings, and customer relations; selling skills & concepts developed through the extensive use of sales exercises and cases. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)
MKTG 3154. Sales Management — 3 hrs.
Study of advanced selling techniques, planning & account maintenance, strategic sales messaging and an introduction to customer relationship management (CRM) technology. Prerequisite(s): MKTG 2110; MKTG 3153; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)
MKTG 3155. Business to Business Marketing — 3 hrs.
The course is designed to provide an opportunity for students to understand managerial issues and challenges involved in the task of making products and services available to business customers. The course focuses on functions and behaviors in essentially an inter-organizational system that is designed to create value by effectively and efficiently linking points of production and the points of consumption in Business Markets. In essence, Business to Business (B2B) Marketing Management addressed how to understand, create, and deliver value when selling goods and services to other businesses, governments, and institutional customers. Students will learn how business markets differ from consumer markets, assess opportunities in business markets, and make marketing decisions that enable B2B companies to generate and deliver value for themselves, their business partners, and customers. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)
MKTG 3156. Services Marketing — 3 hrs.
Issues concerning quality customer service and improving business and non-profit strategies in the services industry. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)
MKTG 3163. Distribution and Logistics — 3 hrs.
Study of behavioral aspects of channel member relationships and third party facilitators; contemporary strategies in managing channel functions of products and services movement information to provide desired customer service levels. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)
MKTG 3166. Retail Management — 3 hrs.
Examination of strategic retail management, situation analysis including store & web, non-store forms of understanding customers & gathering information, location planning, managing a retail business, merchandise management, pricing, and promotion. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Spring)
MKTG 3173. Product Management — 3 hrs.
Management of marketing offerings from brand development, through competitive analysis and messaging strategy, to marketing technology and customer experience. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall)
MKTG 3176/5176. Global Marketing — 3 hrs.
Assessment, adaptation and implementation of basic marketing principles to compete in the global marketplace utilizing real world scenarios. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall)
MKTG 3178/5178. Global Trade Practices — 3 hrs.
Application of processes and requirements for international or trade transactions; course develops knowledge & skills required for the Certified Global Business Professional examination utilizing global management and marketing, supply chain, and trade finance tools. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Spring)
MKTG 3179. Cooperative Education in Marketing — 1-6 hrs.
Offered on credit/no-credit basis only. Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; UNI cumulative GPA of 2.50 or better; consent of department head. (Fall, Spring, Summer)
MKTG 3595. Value Based Pricing — 3 hrs.
Focus on the marketing task of assessing and recovering value by integrating the economic, behavioral, and psychological dimensions of pricing. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Spring)
MKTG 4150. Advertising Campaign Development — 3 hrs.
Comprehensive development of an integrated advertising campaign created for a national client using relevant marketing data platforms in response to a real-world marketing challenge. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; MKTG 3143 or MKTG 3146 or Instructor approval; junior standing. (Spring)
MKTG 4170/5170. Marketing Strategy — 3 hrs.
Integration of major marketing functions from a managerial perspective. Emphasis on developing marketing strategies and applying strategic marketing decisions. Prerequisite(s): MKTG 2110; MKTG 3113/5113; MKTG 3116/5116; MGMT 2080; STAT 1772 or equivalent; ECON 2090; ECON 1031 or ECON 1041; ECON 1011; senior standing. (Fall and Spring)
MKTG 4198. Independent Study — 1-6 hrs.
Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing; consent of department head. (Fall, Spring, Summer)
MKTG 4595. Internship-Marketing — 2-8 hrs.
Full-time internship in a marketing-related business for a minimum of eight weeks. Maximum of 3 hours may be applied to Marketing major electives category. Prerequisite(s): MKTG 2110; MKTG 3113/5113; MKTG 3116/5116; MGMT 2080; STAT 1772 or equivalent; ECON 2090; ECON 1031 or ECON 1041; ECON 1011; UNI cumulative GPA of 2.50 or better; senior standing; consent of department head. (Fall, Spring, Summer)
MKTG 6170. Marketing Management — 3 hrs.
Integrated and applied approach utilizing modern marketing theory and practice by developing a framework for decision making and implementing a marketing program. Prerequisite(s): consent of MBA Director. (Variable)
MKTG 6285. Individual Readings — 1-3 hrs.
May be repeated for maximum of 4 hours. Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6297. Practicum — 1-3 hrs.
Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6299. Research — 1-6 hrs.
Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)
MKTG 6595. Topics in Marketing — 1-3 hrs.
Selected topics in marketing. May be repeated for maximum of 6 hours. Anticipated typical credit of 1 hour. Prerequisite(s): consent of MBA Director. (Variable)