2022-23 Academic Catalog
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Department of Marketing and Entrepreneurship

(College of Business)


business.uni.edu/marketing

The Department of Marketing and Entrepreneurship offers the following undergraduate programs and program certificates. Specific requirements for these programs are listed within this Department of Marketing and Entrepreneurship section in the following order:

Undergraduate Majors (B.A.)

Minors

Program Certificates

Note: Students majoring in Marketing must satisfy the College of Business admission requirements before they can officially declare their major. A copy of the Admission, Retention, and Graduation Policy may be obtained from UNIBusiness Advising in the College of Business or at business.uni.edu/unibusiness-undergrad-opportunities-college-policies. Prior to completion of the admission requirements, students may sign an intent to major in Marketing and be classified as a prospective (pre)major. Pre-Marketing majors may enroll in lower division (below 3000-level) business courses only. Enrollment in upper division (3000/4000-level) business courses requires satisfactory completion of the College of Business admission requirements and any course prerequisites.

Marketing majors may declare a double major, double minor, and/or major and minor within the College of Business, subject to the regulations imposed by those College of Business departments affected. Marketing majors minoring within the College of Business must select minors designated for business majors. Marketing majors may not declare more than one emphasis in Marketing.

To graduate with a major in Marketing from the College of Business, a student must earn at least 50% of the business credit hours required for the major at UNI. In addition, a minimum of nine graded hours must be earned in 3000/4000-level, UNI Marketing courses. A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in ACCT xxxx, MKTG xxxx, MGMT xxxx, FIN xxxx, and ECON xxxx courses taken at UNI. Students given permission to graduate out-of-residence must earn a 2.20 or better in all courses approved and accepted for out-of-residence credit.

The Marketing and Entrepreneurship Department may impose additional admission requirements for students wishing to declare a minor or a second College of Business major. Eligibility to declare a minor or a second College of Business major is based on competitive GPA and space availability. Students may obtain a copy of these requirements from UNIBusiness Advising (CBB 5) in the College of Business.

Bachelor of Arts Degree Programs

Marketing Major

The Marketing major requires a minimum of 120 total hours to graduate. This total includes UNIFI/General Education requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours.

Required business core
Business Administration, Interdepartmental:
BUSINESS 1000Introductory Seminar for Business Professionals0
BUSINESS 2000Business Professionals in Training0
Accounting:
ACCT 2120Principles of Financial Accounting3
ACCT 2130Principles of Managerial Accounting3
Marketing:
MKTG 2110Principles of Marketing3
Management:
MGMT 2080Introduction to Information Systems3
MGMT 3100Legal and Social Environment of Business3
MGMT 3153Organizational Management3
MGMT 3154Operations Management3
MGMT 4175Strategic Management3
Finance:
FIN 3130/5130Corporate Finance3
Economics:
ECON 1011Statistics for Business Analytics3
ECON 2090Decision Analytics3
ECON 1041Principles of Macroeconomics3
ECON 1051Principles of Microeconomics3
Mathematics:
STAT 1772Introduction to Statistical Methods3
Required
Marketing:
MKTG 3113/5113Consumer Behavior3
MKTG 3116/5116Marketing Analytics3
MKTG 4170/5170Marketing Strategy3
Marketing emphasis area (select one emphasis area below)9
Total Hours60

Emphases

Advertising and Digital Media
Required:
MKTG 3143Advertising and Promotion3
MKTG 3146Digital Advertising3
Marketing elective - select one course from the following:3
Digital Customer Experience
Entrepreneurship
Advertising Campaign Development
Internship-Marketing
Sales Management
Required:
MKTG 3153Professional Selling3
MKTG 3155Business to Business Marketing3
Marketing elective - select one course from the following:3
Sales Management
Services Marketing
Retail Management
Entrepreneurship
Value Based Pricing
Internship-Marketing
Global Marketing Management
Required:
MKTG 3173New Product Management3
MKTG 3176/5176Global Marketing3
Marketing elective - select one course form the following:3
Retail Management
Global Trade Practices
Value Based Pricing
Distribution and Logistics
Entrepreneurial Strategy
Internship-Marketing

Minors

Business Communication Minor

The Business Communication minor is interdisciplinary in nature and offered jointly by the College of Business and the College of Humanities, Arts and Sciences. It is under the jurisdiction of the Department of Marketing and the Department of Communication and Media. The minor requires a 12-hour core plus 9 hours from three emphases.

Required
Communication:
COMM 3155Business and Professional Oral Communication3
Communication or English:3
Interactive Digital Communication I
Introduction to Workplace Writing
Communication or Management:3
Organizational Communication
Organizational Management
Marketing:
MKTG 2110Principles of Marketing3
Required: 3 hours from each of three emphases below:9
Total Hours21
EMPHASES

1. Applied Writing Skills

Select one course from the following:3
ENGLISH:
Applied Writing: Workplace Communication
Applied Writing: Proposals and Grants
Applied Writing: Specialized Documents

2. Communication Skills

Select one course from the following:3
Communication and Media:
Group Communication Skills
Communication and Conflict Management
Listening
Principles of Public Relations
3. Business and Professional Communication Contexts and Applications
Select one of the following:3
Communication and Media:
Organizational Cultures and Communication
Public Relations: Integrated Communications
Marketing:
Advertising and Promotion
Digital Advertising
Professional Selling

Note: When declaring this minor students must:

  • have a 2.50 cumulative GPA.
  • have satisfactorily completed the Written and Oral requirements of the UNIFI/General Education program.

Available to all UNI majors.

Entrepreneurship Minor

The Entrepreneurship minor will be an extension of the already existing Entrepreneurship certificate.  The purpose of the certificate is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.  The minor will expand this goal by allowing students to learn entrepreneurship skills that specifically fit their major and career.  

The minor will entail the same classes as the Entrepreneurship certificate (currently 15 hours) with the addition of one elective course from the Marketing Department and one elective course from the student’s field of study.  

A student can pursue the Entrepreneurship Minor or Entrepreneurship Certificate, but not both.

The full description with prerequisites and hours required are shown below:

Students must meet prerequisites before taking courses. A total cumulative or UNI cumulative GPA of 2.5 is required to declare this minor.

Required:
ENTR 2010Entrepreneurial Fundamentals3
ECON 1031Introduction to Business Economics *3
MKTG 2110Principles of Marketing3
ENTR 3583/5583Entrepreneurship3
ENTR 3586/5586Entrepreneurial Strategy3
Required Marketing Elective, choose one from the following: **3
Consumer Behavior
Marketing Analytics
Advertising and Promotion
Digital Advertising
Professional Selling
Sales Management
Services Marketing
Distribution and Logistics
Retail Management
New Product Management
Global Marketing
Global Trade Practices
Value Based Pricing
ENTR 4186 Studies in Entrepreneurship
One course required within the student's declared major: **3
Principles of Managerial Accounting
Cost Accounting
Introduction to Actuarial Science
Introduction to Museum Studies
Ceramics I
Graphic Design I
Painting I
Performance Art I
Creative Photography I: Digital Photography
Printmaking I: Strategies
Sculpture I
Life Drawing
Ceramics II
Ceramics III
Graphic Design II
Graphic Design: Identity System Design
Graphic Design: Digital Image Design
Graphic Design: Typography
Graphic Design: Publication Design
Graphic Design: Motion Graphics
Graphic Design: Web and Interactive Design
Graphic Design: Book Structures
Graphic Design: Portfolio Preparation
Painting III
Performance Art II
Performance Art III
Creative Photography II
Creative Photography III
Color Photography
Printmaking II: Applications
Printmaking III: Directions
Sculpture II
Sculpture III
Professional Practices
Athletic Training Administration and Professional Development
Public Relations: Integrated Communications
Public Relations Writing
Advanced Applied Public Relations
Public Relations Campaign Methods
Skills for Making Performance
Interactive Digital Communication I
Business and Professional Oral Communication
Advanced Applied Performance Studies
Health Communication
Organizational Communication Assessment
Message Design and Delivery
Interactive Digital Visualization
Fundamentals of Journalism
Digital Media Production I
Writing for Digital Media
Criminal Justice System
White Collar Crime
Computer Architecture and Parallel Programming
Intermediate Computing
Software Engineering
User Interface Design
Database Systems
Information Storage and Retrieval
Operating Systems
Networking
Artificial Intelligence
Computational Biology
Project Management
Software Verification and Validation
System Administration
System Security
Intelligent Systems
Real-Time Embedded Systems
Clinical Processes
Aural Rehabilitation
Clinical Practice
Measurement and Analysis of Air Quality
Environmental Geology
Environmental Hydrology
Hydrogeology
Field and Laboratory Methods in Hydrology
Introduction to Workplace Writing
Applied Writing: Workplace Communication
Applied Writing: Proposals and Grants
Applied Writing: Specialized Documents
The Profession of Editing
Applied Writing: Projects, Grants and Careers
Strategies and Issues in Family Services
Consumer Behavior Across the Lifespan
Professional Practice in Family Services
Insurance Company Operations
Principles of Real Estate
Real Estate Law and Brokerage
Real Estate Appraisal and Investment
Intermediate Financial Management
Principles of Investments
Commercial Bank Management
Economic Geography
Demography and Population Geography
Long Term Care Administration
Introduction to Museum Studies
Computer Applications for Interior Design I
Interior Design Standards
Professional Practice of Interior Design
Professional Preparation in Interior Design
Worksite Health Promotion
Management and Human Resources in Recreation, Tourism and Nonprofit Leadership
Marketing in Recreation, Tourism and Nonprofit Leadership
Human Resource Development for Recreation, Tourism and Nonprofit Leadership
Planning Strategies in Nonprofit and Youth Agencies
Conferences, Expositions and Conventions in Tourism
Special Events Management
Community Based Tourism
Nonprofit Leadership Practicum, Level II
Financial Resource Management in Recreation, Tourism and Nonprofit Leadership
Camp Staff Development
Camp Management Systems
Eco, Adventure and Sport Tourism
Administrative Practices in Therapeutic Recreation
Organizational Management
Platoon Operations
Applied Leadership in Platoon Operations
Mission Command and the Army Profession
Mission Command and the Company Grade Officer
Performing Arts and Entertainment Law
Performing Arts Management
Applied Choreography
Optical Science
Project Lead The Way: Digital Electronics
Introduction to Electronics
Physical Computing
Classical Mechanics
Electrodynamics
Physics of Modern Materials
Quantum Mechanics
Computational Physics
Thermodynamics and Statistical Mechanics
Management of Public Human Resources
Applied Psychology
Work Psychology: Well-Being
Work Psychology: Performance
Introduction to Sociology
Social Inequality
Computer Applications in Technology
Manufacturing Tooling
Technical Project Management
Managing Operations and Manufacturing Systems
Graphic Communications Estimating and Management I
Digital Graphic Communications
Applied Industrial Supervision and Management
Graphic Communication Estimating and Management II
Land, Route, and Construction Surveying
Mechanical Systems in Construction
Civil Construction
Construction Estimating
Electrical Construction Materials and Methods
Fashion Event Planning and Digital Marketing
Apparel Assembly and Technical Design
Computer Applications for the Textile and Apparel Industry
Textile Structures & Sourcing
Quality Assurance for Textile Materials
Fashion Design: Flat Pattern and Draping
Professional Development: Textile and Apparel
Apparel Product Development
Design Elements for Theatre
Production Studies
Stage Management
Theatre Production
Topics in Theatre Design and Production
Theatre Management
Playwriting
Design I: Theatrical Design Aesthetics
Design II: Theatrical Design Process
Design III: Theatrical Design Application
Total Hours21

Marketing Minor (Non-Business Majors)

Required
Marketing:
MKTG 2110Principles of Marketing *3
Economics:
ECON 1031Introduction to Business Economics3
or ECON 1041 Principles of Macroeconomics
Marketing electives - select four courses from the following:12
Consumer Behavior
Advertising and Promotion
Digital Advertising
Digital Customer Experience
Professional Selling
Sales Management
Services Marketing
Distribution and Logistics
Retail Management
New Product Management
Global Marketing
Global Trade Practices
Entrepreneurship
Value Based Pricing
Advertising Campaign Development
Business electives - select one course from the following:3
Accounting:
Principles of Financial Accounting
Management:
Organizational Management
Total Hours21

NOT available to majors in: Accounting, Business Teaching, Economics-Business Economics Emphasis, Finance, Management, Management Information Systems, Marketing, and Real Estate.

Program Certificates

The University of Northern Iowa makes available, in addition to traditional programs, the opportunity for students to earn program certificates. Program certificates provide an alternative to programs leading to a degree, a major, or a minor; they certify that an individual has completed a program approved by the university. For information on the following program certificates, contact the Department of Marketing or the Office of the Registrar, which serves as the centralized registry.

Certificate in Entrepreneurship

The Certificate in Entrepreneurship is open to all majors. A student can pursue the Entrepreneurship Minor or Entrepreneurship Certificate, but not both.

The purpose of the program is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.

For more information, students should contact UNIBusiness Advising, CBB 5. To enroll in this program students must declare their intent on a Declaration of Curriculum form.  The form may be obtained in CBB 5.

Required
Marketing and Entrepreneurship:
MKTG 2110Principles of Marketing3
ENTR 2010Entrepreneurial Fundamentals3
ENTR 3583/5583Entrepreneurship3
ENTR 3586/5586Entrepreneurial Strategy3
Economics:
ECON 1031Introduction to Business Economics **3
Total Hours15

Graduate Certificate in Entrepreneurship

This certificate is available to any graduate student interested in entrepreneurial applications of their degree program.

Required:
ENTR 3583/5583Entrepreneurship3
ENTR 3586/5586Entrepreneurial Strategy3
FIN 6266Financial Management and Markets3
ACCT 6030Managerial Accounting3
Select one additional 5000 or 6000 level MKTG or ENTR course (or from another department with department approval)3
Total Hours15

Certificate in Financial and Real Estate Sales for Business Majors

Required
Marketing:
MKTG 3153Professional Selling3
MKTG 3154Sales Management3
Finance:
FIN 3130/5130Corporate Finance3
Electives from the following:6
Finance:
Risk Management and Insurance
Principles of Real Estate
Principles of Investments
Electives from the following:3
Management:
Business, Ethics, and Society
Communication and Media*:
Business and Professional Oral Communication
Persuasion
Listening
Total Hours18

Graduate Certificate in Global Marketing 

This certificate is open to any graduate student but primarily of interest to MBA students desiring a specialty area. Courses need to be taken at the 5000/6000 level.

Required:
MKTG 3176/5176Global Marketing3
MKTG 3178/5178Global Trade Practices3
MKTG 6170Marketing Management3
Select two from the following:6
Strategic Planning and Organization Analysis
International Management
International Economics
Economic Development
International Financial Economics
Total Hours15

Marketing: Advertising and Digital Media, B.A.

Note: College of Business Administration Core learning outcomes shown in italics

Objective 1: Students will demonstrate disciplinary content knowledge

1.1 Learners will demonstrate broad knowledge of the business disciplines

1.2 Learners will demonstrate depth of knowledge in Marketing

      1.2.1 The rationale and interconnectedness among elements of a marketing strategy

      1.2.2 How to develop a coherent marketing mix

      1.2.3 Principles of analytics and marketing research

      1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment

Objective 2: Students will use quantitative skills to aid in decision-making

2.1 Understand and draw appropriate conclusions from numerical information

Objective 3: Students will display communication skills

3.1 Justify or explain a position or claim

Objective 4:  Students will be able to apply critical thinking skills

4.1 Recognize a marketing and business decision context and constraints

4.2 Apply critical thinking skills to marketing challenges in a business environment

4.3 Construct a conclusion, or solution, following appropriate reasoning and evaluation of evidence

Objective 5:  Ethics

5.1 Students will identify ethical components in business situations

Objective 6: Work Values

 6.1 Display other work values such as professional demeanor, quality of effort, dependability, attitude and initiative

Marketing: Global Marketing Management, B.A.

Note: College of Business Administration Core learning outcomes shown in Italics

Objective 1:  Students will demonstrate disciplinary content knowledge

1.1 Learners will demonstrate broad knowledge of the business disciplines

1.2  Learners will demonstrate depth of knowledge in Marketing

       1.2.1 The rationale and interconnectedness among elements of a marketing strategy

       1.2.2 How to develop a coherent marketing mix

       1.2.3 Principles of analytics and marketing research

       1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment

Objective 2:  Students will use quantitative skills to aid in decision-making

2.1  Understand and draw appropriate conclusions from numerical information

Objective 3:  Students will display communication skills

3.1 Justify or explain a position or claim

Objective 4:  Students will be able to apply critical thinking skills

4.1 Recognize a marketing and business decision context and constraints

4.2 Apply critical thinking skills to marketing challenges in a business environment

4.3 Construct a conclusion, or solution, following appropriate reasoning and evaluation of evidence

Objective 5: Ethics

5.1 Students will identify ethical components in business situations

Objective 6:  Work Values

6.1 Display other work values such as professional demeanor, quality of effort, dependability, attitude and initiative.

Marketing: Sales Management, B.A.

Note:  College of Business Administration Core learning outcomes shown in italics

Objective 1: Students will demonstrate disciplinary content knowledge

1.1 Learners will demonstrate broad knowledge of the business disciplines

1.2 Learners will demonstrate depth of knowledge in Marketing

      1.2.1 The rationale and interconnectedness among elements of a marketing strategy

      1.2.2 How to develop a coherent marketing mix

      1.2.3 Principles of analytics and marketing research

      1.2.4 Psychological, sociological, and cultural aspects of human behavior in a dynamic marketing environment

Objective 2:  Students will use quantitative skills to aid in decision-making

2.1 Understand and draw appropriate conclusions from numerical information

Objective 3: Students will display communication skills

3.1 Justify or explain a position or claim

Objective 4: Students will be able to apply critical thinking skills

4.1 Recognize a marketing and business decision context and constraints

4.2 Apply critical thinking skills to marketing challenges in a business environment

4.3 Construct a conclusion, or solution, following appropriate reasoning and evaluation of evidence

Objective 5:  Ethics

5.1 Students will identify ethical components in business situations

Objective 6:  Work Value

6.1 Display other work values such as professional demeanor, quality of effort, dependability, attitude and initiative

Marketing: Advertising and Digital Media, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 Introductory Seminar for Business Professionals 0
ECON 1041 Principles of Macroeconomics 3
STAT 1772 Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ENGLISH 1005 College Writing and Research 3
ECON 1011 Statistics for Business Analytics 3
ECON 1051 Principles of Microeconomics 3
UNIFI/General Education or University Electives 6
 Hours15
Sophomore
Fall
BUSINESS 2000 Business Professionals in Training 0
ACCT 2120 Principles of Financial Accounting 3
MGMT 2080 Introduction to Information Systems 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ACCT 2130 Principles of Managerial Accounting 3
MKTG 2110 Principles of Marketing 3
ECON 2090 Decision Analytics 3
UNIFI/General Education or University Electives 7
 Hours16
Junior
Fall
MGMT 3100 Legal and Social Environment of Business 3
MGMT 3153 Organizational Management 3
MKTG 3113/5113 Consumer Behavior 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
MGMT 3154 Operations Management 3
MKTG 3116/5116 Marketing Analytics 3
MKTG 3143 Advertising and Promotion (or MKTG 3146 Digital Advertising) 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
MKTG 3xxx Marketing Elective 3
FIN 3130/5130 Corporate Finance 3
UNIFI/General Education or University Electives 8
 Hours14
Spring
MKTG 3146 Digital Advertising (or MKTG 3143 Advertising and Promotion) 3
MGMT 4175 Strategic Management 3
MKTG 4170/5170 Marketing Strategy 3
UNIFI/General Education or University Electives 6
 Hours15
 Total Hours120

Marketing: Global Marketing Management, B. A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 Introductory Seminar for Business Professionals 0
ECON 1041 Principles of Macroeconomics 3
STAT 1772 Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ENGLISH 1005 College Writing and Research 3
ECON 1011 Statistics for Business Analytics 3
ECON 1051 Principles of Microeconomics 3
UNIFI/General Education or University Electives 6
 Hours15
Sophomore
Fall
BUSINESS 2000 Business Professionals in Training 0
ACCT 2120 Principles of Financial Accounting 3
MGMT 2080 Introduction to Information Systems 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ACCT 2130 Principles of Managerial Accounting 3
MKTG 2110 Principles of Marketing 3
ECON 2090 Decision Analytics 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
MGMT 3100 Legal and Social Environment of Business 3
MGMT 3153 Organizational Management 3
MKTG 3113/5113 Consumer Behavior 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
MGMT 3154 Operations Management 3
MKTG 3116/5116 Marketing Analytics 3
MKTG 3176/5176 Global Marketing 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
FIN 3130/5130 Corporate Finance 3
MKTG 3173 New Product Management 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
MKTG 4170/5170 Marketing Strategy 3
MGMT 4175 Strategic Management 3
MKTG 3xxx Marketing Elective 3
UNIFI/General Education or University Electives 6
 Hours15
 Total Hours120

Marketing: Sales Management, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 Introductory Seminar for Business Professionals 0
ECON 1041 Principles of Macroeconomics 3
STAT 1772 Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ECON 1011 Statistics for Business Analytics 3
ECON 1051 Principles of Microeconomics 3
ENGLISH 1005 College Writing and Research 3
UNIFI/General Education or University Electives 6
 Hours15
Sophomore
Fall
BUSINESS 2000 Business Professionals in Training 0
ACCT 2120 Principles of Financial Accounting 3
MGMT 2080 Introduction to Information Systems 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ACCT 2130 Principles of Managerial Accounting 3
MKTG 2110 Principles of Marketing 3
ECON 2090 Decision Analytics 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
MGMT 3100 Legal and Social Environment of Business 3
MGMT 3153 Organizational Management 3
MKTG 3113/5113 Consumer Behavior 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
MGMT 3154 Operations Management 3
MKTG 3116/5116 Marketing Analytics 3
MKTG 3153 Professional Selling 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
FIN 3130/5130 Corporate Finance 3
MKTG 3xxx Marketing Elective 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
MKTG 3155 Business to Business Marketing 3
MKTG 4170/5170 Marketing Strategy 3
MGMT 4175 Strategic Management 3
UNIFI/General Education or University Electives 6
 Hours15
 Total Hours120

Business Teaching Major, B.A. (College of Business, Interdepartmental)

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 Introductory Seminar for Business Professionals 0
STAT 1772 Introduction to Statistical Methods 3
ECON 1041 Principles of Macroeconomics 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ECON 1051 Principles of Microeconomics 3
ECON 1011 Statistics for Business Analytics 3
UNIFI/General Education or University Electives 9
 Hours15
Sophomore
Fall
BUSINESS 2000 Business Professionals in Training 0
ACCT 2120 Principles of Financial Accounting 3
TEACHING 2017 Level 1 Field Experience: Exploring Teaching 1
EDPSYCH 2030 Dynamics of Human Development 3
ECON 2090 Decision Analytics 3
UNIFI/General Education or University Electives 6
 Hours16
Spring
ACCT 2130 Principles of Managerial Accounting 3
MKTG 2110 Principles of Marketing 3
MGMT 2080 Introduction to Information Systems 3
SPED 3150 Meeting the Needs of Diverse Learners in Classrooms 2
UNIFI/General Education or University Electives 4
 Hours15
Junior
Fall
FIN 3130/5130 Corporate Finance 3
MGMT 3100 Legal and Social Environment of Business 3
BUSTEACH 2091 Introduction to Curriculum and Methods for Business Education 2
TEACHING 3128 Level 2 Field Experience: Lesson Planning and Instruction 1
EDPSYCH 3148 Learning and Motivation in Classroom Contexts 3
MEASRES 3150 Classroom Assessment 2
UNIFI/General Education or University Electives 2
 Hours16
Spring
ENTR 3583/5583 Entrepreneurship 3
BUSTEACH 3191 Advanced Curriculum and Methods for Business Education 2
MGMT 3153 Organizational Management 3
BUSTEACH 3117 Field Experience in Business Teaching 1
FIN 1040 Financial Skills for Smart Living 3
UNIFI/General Education or University Electives 5
 Hours17
Senior
Fall
SOCFOUND 3119 Schools and American Society 3
TEACHING 4170/5170 Human Relations: Awareness and Application 3
MGMT 2113 Business Communication 3
UNIFI/General Education or University Electives 5
 Hours14
Spring
TEACHING 3138 Secondary School Teaching 12
 Hours12
 Total Hours120

Entrepreneurship Courses

ENTR 1010. Overview of Entrepreneurship — 3 hrs.

The course will detail various paths of entrepreneurship available to UNI while introducing students to current entrepreneurial methodology including the entrepreneurial mindset, entrepreneurship, lean startup, design thinking, and Agile. (Fall and Spring)

ENTR 2010. Entrepreneurial Fundamentals — 3 hrs.

Focused on constructing projected financial statements for a start-up company using market research and industry analysis data given a lack of historical data. Lays foundation for skills and motivations necessary for entrepreneurial success. Prerequisite(s): sophomore standing. (Fall and Spring)

ENTR 3583/5583. Entrepreneurship — 3 hrs.

Exploration of entrepreneurial qualities; opportunity assessment; new venture strategic planning and contemporary environmental issues; developing a business plan. No credit if credit previously earned in 130:172 Venture Opportunity Analysis. Prerequisite(s): ENTR 2010 or (ACCT 2120; ACCT 2130; prerequisite or corequisite FIN 3130/5130; STAT 1772 or equivalent; ECON 1011; MKTG 2110; ECON 1031 or (ECON 1041 and ECON 1051)); junior standing. (Fall and Spring)

ENTR 3586/5586. Entrepreneurial Strategy — 3 hrs.

Procedures for planning, budgeting, managing and marketing in the start-up and growth phases of a new venture; experiential learning project. No credit if credit previously earned in 130:173 (Venture Strategy). Prerequisite(s): ENTR 2010 or (ACCT 2120; ACCT 2130; prerequisite or corequisite FIN 3130/5130; STAT 1772 or equivalent; ECON 1011; MKTG 2110; ECON 1031 or (ECON 1041 and ECON 1051)); junior standing. (Fall and Spring)

Marketing Courses

MKTG 2110. Principles of Marketing — 3 hrs.

Conceptual understanding and application of customer determination & selection, product management, distribution, pricing considerations, and promotional activities within an economic and business environment as related to a strategic marketing plan. Prerequisite(s): ECON 1031 or ECON 1041. (Fall, Spring, Summer)

MKTG 3113/5113. Consumer Behavior — 3 hrs.

Behavioral science concepts, models, findings and methods applied to the buying process and marketing management decision-making. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall, Spring, Summer)

MKTG 3116/5116. Marketing Analytics — 3 hrs.

Qualitative and quantitative analytical methods for collection, interpretation, and presentation of customer, market, and competitor data for marketing management decision-making. Prerequisite(s): MKTG 2110; MGMT 2080; STAT 1772 or equivalent; ECON 2090; ECON 1031 or ECON 1041; ECON 1011; junior standing. (Fall and Spring)

MKTG 3143. Advertising and Promotion — 3 hrs.

Decision making in advertising and consumer promotions, with focus on message strategy, targeting, and formulating highly responsive online campaigns. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)

MKTG 3146. Digital Advertising — 3 hrs.

Immersive hands-on study of digital advertising techniques and strategies in tradigital, social media, and mobile marketing, including the use of digital analytical tools to measure success. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)

MKTG 3148. Digital Customer Experience — 3 hrs.

Course will address customer experience development related to the creation of customer-focused digital experiences (websites, apps, augmented reality) that provide value. Research, strategy, planning, designing, prototyping, and measurement will be emphasized. Prerequisite(s): MKTG 2110 or consent of instructor. (Fall)

MKTG 3153. Professional Selling — 3 hrs.

Basic concepts and skills of professional selling, including customer analysis, communication skills, effective openings & closings, and customer relations; selling skills & concepts developed through the extensive use of sales exercises, role-plays, and presentations. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)

MKTG 3154. Sales Management — 3 hrs.

Study of sales management including territory management, ethical expectations, hiring, selection & training, motivation & rewards,coaching, and sales planning; extensive use of sales exercises including manager-sales person role-plays and executive presentations. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)

MKTG 3155. Business to Business Marketing — 3 hrs.

The course is designed to provide an opportunity for students to understand managerial issues and challenges involved in the task of making products and services available to business customers. The course focuses on functions and behaviors in essentially an inter-organizational system that is designed to create value by effectively and efficiently linking points of production and the points of consumption in Business Markets. In essence, Business to Business (B2B) Marketing Management addressed how to understand, create, and deliver value when selling goods and services to other businesses, governments, and institutional customers. Students will learn how business markets differ from consumer markets, assess opportunities in business markets, and make marketing decisions that enable B2B companies to generate and deliver value for themselves, their business partners, and customers. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)

MKTG 3156. Services Marketing — 3 hrs.

Issues concerning quality customer service and improving business and non-profit strategies in the services industry. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)

MKTG 3163. Distribution and Logistics — 3 hrs.

Study of behavioral aspects of channel member relationships and third party facilitators; contemporary strategies in managing channel functions of products and services movement information to provide desired customer service levels. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall and Spring)

MKTG 3166. Retail Management — 3 hrs.

Examination of strategic retail management, situation analysis including store & web, non-store forms of understanding customers & gathering information, location planning, managing a retail business, merchandise management, pricing, and promotion. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Spring)

MKTG 3173. New Product Management — 3 hrs.

Understanding the principles & concepts of new product development, the strategic importance of new products to companies and managing new product development from idea generation through commercialization. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall)

MKTG 3176/5176. Global Marketing — 3 hrs.

Assessment, adaptation and implementation of basic marketing principles to compete in the global marketplace utilizing real world scenarios. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Fall)

MKTG 3178/5178. Global Trade Practices — 3 hrs.

Application of processes and requirements for international or trade transactions; course develops knowledge & skills required for the Certified Global Business Professional examination utilizing global management and marketing, supply chain, and trade finance tools. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Spring)

MKTG 3179. Cooperative Education in Marketing — 1-6 hrs.

Offered on credit/no-credit basis only. Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; UNI cumulative GPA of 2.50 or better; consent of department head. (Fall, Spring, Summer)

MKTG 3595. Value Based Pricing — 3 hrs.

Focus on the marketing task of assessing and recovering value by integrating the economic, behavioral, and psychological dimensions of pricing. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing. (Spring)

MKTG 4150. Advertising Campaign Development — 3 hrs.

Comprehensive development of an integrated advertising campaign created for a national client using relevant marketing data platforms in response to a real-world marketing challenge. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; MKTG 3143 or MKTG 3146 or Instructor approval; junior standing. (Spring)

MKTG 4170/5170. Marketing Strategy — 3 hrs.

Integration of major marketing functions from a managerial perspective. Emphasis on developing marketing strategies and applying strategic marketing decisions. Prerequisite(s): MKTG 2110; MKTG 3113/5113; MKTG 3116/5116; MGMT 2080; STAT 1772 or equivalent; ECON 2090; ECON 1031 or ECON 1041; ECON 1011; senior standing. (Fall and Spring)

MKTG 4198. Independent Study — 1-6 hrs.

Not accepted for credit toward the Marketing major, but can be used as a university elective. Prerequisite(s): MKTG 2110; ECON 1031 or ECON 1041; junior standing; consent of department head. (Fall, Spring, Summer)

MKTG 4595. Internship-Marketing — 2-8 hrs.

Full-time internship in a marketing-related business for a minimum of eight weeks. Maximum of 3 hours may be applied to Marketing major electives category. Prerequisite(s): MKTG 2110; MKTG 3113/5113; MKTG 3116/5116; MGMT 2080; STAT 1772 or equivalent; ECON 2090; ECON 1031 or ECON 1041; ECON 1011; UNI cumulative GPA of 2.50 or better; senior standing; consent of department head. (Fall, Spring, Summer)

MKTG 6170. Marketing Management — 3 hrs.

Integrated and applied approach utilizing modern marketing theory and practice by developing a framework for decision making and implementing a marketing program. Prerequisite(s): consent of MBA Director. (Variable)

MKTG 6285. Individual Readings — 1-3 hrs.

May be repeated for maximum of 4 hours. Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6297. Practicum — 1-3 hrs.

Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6299. Research — 1-6 hrs.

Prerequisite(s): consent of department head and MBA Director. (Fall, Spring, Summer)

MKTG 6595. Topics in Marketing — 1-3 hrs.

Selected topics in marketing. May be repeated for maximum of 6 hours. Anticipated typical credit of 1 hour. Prerequisite(s): consent of MBA Director. (Variable)