2019-20 Academic Catalog
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Marketing: Advertising and Digital Media, B.A.

Marketing: Advertising and Digital Media, B.A.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 (100:010) Introductory Seminar for Business Professionals 0
ECON 1041 (920:053) Principles of Macroeconomics 3
STAT 1772 (800:072) Introduction to Statistical Methods (also satisfies LAC 1C) 3
Liberal Arts Core/Electives 9
 Hours15
Spring
ENGLISH 1005 (620:005) College Writing and Research 3
ECON 1011 (920:070) Statistics for Business Analytics 3
ECON 1051 (920:054) Principles of Microeconomics 3
Liberal Arts Core/Electives 6
 Hours15
Sophomore
Fall
BUSINESS 2000 (100:020) Business Professionals in Training 0
ACCT 2120 (120:030) Principles of Financial Accounting 3
ECON 1021 (920:020) Decision Analytics 3
Liberal Arts Core/Electives 9
 Hours15
Spring
ACCT 2130 (120:031) Principles of Managerial Accounting 3
MGMT 2080 (150:080) Introduction to Information Systems 3
MKTG 2110 (130:101) Principles of Marketing 3
Liberal Arts Core/Electives 7
 Hours16
Junior
Fall
MGMT 3100 (150:100) Legal and Social Environment of Business 3
MGMT 3153 (150:153) Organizational Management 3
MKTG 3113/5113 (130:106g) Consumer Behavior 3
Liberal Arts Core/Electives 6
 Hours15
Spring
MGMT 3154 (150:154) Operations Management 3
MKTG 3116/5116 (130:108g) Marketing Research 3
MKTG 3143 (130:150) Advertising and Promotion (or MKTG 3146 Digital Advertising) 3
Liberal Arts Core/Electives 6
 Hours15
Senior
Fall
MKTG 3xxx Marketing Elective 3
FIN 3130/5130 (160:151g) Corporate Finance 3
Liberal Arts Core/Electives 8
 Hours14
Spring
MKTG 3146 (130:160) Digital Advertising (or MKTG 3143 Advertising and Promotion) 3
MGMT 4175 (150:175) Business Policy and Strategy 3
MKTG 4170/5170 (130:191g) Marketing Strategy 3
Liberal Arts Core/Electives 6
 Hours15
 Total Hours120