2022-23 Academic Catalog
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Marketing: Advertising and Digital Media, B.A.

Marketing: Advertising and Digital Media, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
BUSINESS 1000 Introductory Seminar for Business Professionals 0
ECON 1041 Principles of Macroeconomics 3
STAT 1772 Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ENGLISH 1005 College Writing and Research 3
ECON 1011 Statistics for Business Analytics 3
ECON 1051 Principles of Microeconomics 3
UNIFI/General Education or University Electives 6
 Hours15
Sophomore
Fall
BUSINESS 2000 Business Professionals in Training 0
ACCT 2120 Principles of Financial Accounting 3
MGMT 2080 Introduction to Information Systems 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ACCT 2130 Principles of Managerial Accounting 3
MKTG 2110 Principles of Marketing 3
ECON 2090 Decision Analytics 3
UNIFI/General Education or University Electives 7
 Hours16
Junior
Fall
MGMT 3100 Legal and Social Environment of Business 3
MGMT 3153 Organizational Management 3
MKTG 3113/5113 Consumer Behavior 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
MGMT 3154 Operations Management 3
MKTG 3116/5116 Marketing Analytics 3
MKTG 3143 Advertising and Promotion (or MKTG 3146 Digital Advertising) 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
MKTG 3xxx Marketing Elective 3
FIN 3130/5130 Corporate Finance 3
UNIFI/General Education or University Electives 8
 Hours14
Spring
MKTG 3146 Digital Advertising (or MKTG 3143 Advertising and Promotion) 3
MGMT 4175 Strategic Management 3
MKTG 4170/5170 Marketing Strategy 3
UNIFI/General Education or University Electives 6
 Hours15
 Total Hours120