Marketing: Advertising and Digital Media, B.A.
Marketing: Advertising and Digital Media, B.A.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 (100:010) | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 (920:053) | Principles of Macroeconomics | 3 |
| STAT 1772 (800:072) | Introduction to Statistical Methods (also satisfies LAC 1C) | 3 |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ENGLISH 1005 (620:005) | College Writing and Research | 3 |
| ECON 1011 (920:070) | Statistics for Business Analytics | 3 |
| ECON 1051 (920:054) | Principles of Microeconomics | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 (100:020) | Business Professionals in Training | 0 |
| ACCT 2120 (120:030) | Principles of Financial Accounting | 3 |
| ECON 1021 (920:020) | Decision Analytics | 3 |
| Liberal Arts Core/Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 (120:031) | Principles of Managerial Accounting | 3 |
| MGMT 2080 (150:080) | Introduction to Information Systems | 3 |
| MKTG 2110 (130:101) | Principles of Marketing | 3 |
| Liberal Arts Core/Electives | 7 | |
| Hours | 16 | |
| Junior | ||
| Fall | ||
| MGMT 3100 (150:100) | Legal and Social Environment of Business | 3 |
| MGMT 3153 (150:153) | Organizational Management | 3 |
| MKTG 3113/5113 (130:106g) | Consumer Behavior | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 (150:154) | Operations Management | 3 |
| MKTG 3116/5116 (130:108g) | Marketing Research | 3 |
| MKTG 3143 (130:150) | Advertising and Promotion (or MKTG 3146 Digital Advertising) | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| MKTG 3xxx Marketing Elective | 3 | |
| FIN 3130/5130 (160:151g) | Corporate Finance | 3 |
| Liberal Arts Core/Electives | 8 | |
| Hours | 14 | |
| Spring | ||
| MKTG 3146 (130:160) | Digital Advertising (or MKTG 3143 Advertising and Promotion) | 3 |
| MGMT 4175 (150:175) | Business Policy and Strategy | 3 |
| MKTG 4170/5170 (130:191g) | Marketing Strategy | 3 |
| Liberal Arts Core/Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |