Marketing: Advertising and Digital Media, B.A.
Marketing: Advertising and Digital Media, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| BUSINESS 1000 | Introductory Seminar for Business Professionals | 0 |
| ECON 1041 | Principles of Macroeconomics | 3 |
| STAT 1772 | Introduction to Statistical Methods (also satisfies UNIFI Quantitative Reasoning) | 3 |
| ENGLISH 1005 | College Writing and Research | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| ECON 1011 | Statistics for Business Analytics | 3 |
| ECON 1051 | Principles of Microeconomics | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| BUSINESS 2000 | Business Professionals in Training | 0 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| MGMT 2080 | Introduction to Information Systems | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| ACCT 2130 | Principles of Managerial Accounting | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| ECON 2090 | Decision Analytics | 3 |
| UNIFI/General Education or University Electives | 7 | |
| Hours | 16 | |
| Junior | ||
| Fall | ||
| MGMT 3100 | Legal and Social Environment of Business | 3 |
| MGMT 3965/5965 | Organizational Behavior | 3 |
| MKTG 3113/5113 | Consumer Behavior | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| MGMT 3154 | Operations Management | 3 |
| MKTG 3116/5116 | Marketing Analytics | 3 |
| MKTG 3143 | Advertising and Promotion (or MKTG 3146 Digital Advertising) | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| MKTG 3xxx Marketing Elective | 3 | |
| FIN 3130/5130 | Corporate Finance | 3 |
| UNIFI/General Education or University Electives | 8 | |
| Hours | 14 | |
| Spring | ||
| MKTG 3146/5146 | Digital Advertising (or MKTG 3143 Advertising and Promotion) | 3 |
| MGMT 4175 | Strategic Management | 3 |
| MKTG 4170/5170 | Marketing Strategy | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Total Hours | 120 | |