2024-25 Academic Catalog
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Communication: Digital Media-Leadership, B.A.

Communication: Digital Media-Leadership, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
CM CORE 1001 Digital Toolbox 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
ENGLISH 1005 College Writing and Research 3
CM CORE 1010 Mass Communication and Society 3
UNIFI/General Education or University Electives 9
 Hours15
Sophomore
Fall
COMM DM 1652 Writing for Digital Media 3
COMM DM 3656 Digital Media Industries 3
Economics Area 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
CM CORE 3255 Advocacy Campaigns 3
MKTG 2110 Principles of Marketing 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
Marketing/Management/Business Area 3
COMM DM 4654/5654 Digital Media Management 3
COMM DM 2950 Applied Digital Media (or COMM DM 3950 Advanced Applied Digital Media) 1
UNIFI/General Education or University Electives 9
 Hours16
Spring
CM CORE 4124 Communication and Media Theories 3
COMM DM 4630/5630 Digital Media Law and Ethics 3
Marketing/Management/Business Area 3
UNIFI/General Education or University Electives 6
 Hours15
Senior
Fall
COMM 3455 Creativity, Storytelling and Identity 3
COMM DM 4653/5653 Digital Media Distribution 3
COMM DM 3900 Internship 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
UNIFI/General Education or University Electives 14
 Hours14
 Total Hours120