2024-25 Academic Catalog
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Communication/Public Relations: Special Events, B.A.

Communication/Public Relations: Special Events, B.A.

This is a sample plan of study with a suggested sequencing of classes for the major.  University electives may be applied to earn additional academic majors, minors, or certificates.  Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.

Plan of Study Grid
Freshman
FallHour
COMM 1000 Oral Communication 3
ENGLISH 1005 College Writing and Research 3
UNIFI/General Education or University Electives 9
 Hours15
Spring
CM CORE 1001 Digital Toolbox 3
UNIFI/General Education or University Electives 12
 Hours15
Sophomore
Fall
COMM DM 1620 Fundamentals of Journalism 3
COMM PR 1811 Principles of Public Relations 3
ECON 1031 Introduction to Economics or ECON 1041 Principles of Macroeconomics 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
CM CORE 2020 Communication Research Methods 3
COMM PR 4856/5856 Public Relations Special Events Planning 3
ACCT 2120 Principles of Financial Accounting 3
UNIFI/General Education or University Electives 6
 Hours15
Junior
Fall
CM CORE 4124 Communication and Media Theories 3
COMM DM 2653 News Writing and Reporting 3
COMM PR 3855 Public Relations Writing 3
MKTG 2110 Principles of Marketing 3
UNIFI/General Education or University Electives 3
 Hours15
Spring
COMM 3155 Professional and Public Communication 3
CM CORE 3255 Advocacy Campaigns 3
COMM 3455 Creativity, Storytelling and Identity 3
RTNL 3777/5777 Special Events Management (or RTNL 3778/5778 Community Based Tourism or RTNL 2120 Foundations of Tourism) 3
UNIFI/General Education or University Electives 3
 Hours15
Senior
Fall
COMM DM 3659 Editing and Design 3
COMM PR 4858/5858 Sports Public Relations 3
MKTG 3153 Professional Selling (or MKTG 3146 Digital Advertising) 3
UNIFI/General Education or University Electives 6
 Hours15
Spring
COMM PR 3900/5900 Internship in Public Relations 3
COMM PR 4811/5811 Public Relations: Cases and Studies 3
UNIFI/General Education or University Electives 9
 Hours15
 Total Hours120