Communication/Public Relations: Strategic Public Relations, B.A.
Communication/Public Relations: Strategic Public Relations, B.A.
This is a sample plan of study with a suggested sequencing of classes for the major. University electives may be applied to earn additional academic majors, minors, or certificates. Students should regularly meet with their academic advisor to plan their specific semester schedule to include UNIFI/General Education program and/or university elective hours required.
| Freshman | ||
|---|---|---|
| Fall | Hour | |
| COMM 1000 | Oral Communication (or equivalent) | 3 |
| ENGLISH 1005 | College Writing and Research | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Spring | ||
| CM CORE 1001 | Digital Toolbox | 3 |
| UNIFI/General Education or University Electives | 12 | |
| Hours | 15 | |
| Sophomore | ||
| Fall | ||
| COMM DM 1620 | Fundamentals of Journalism | 3 |
| COMM PR 1811 | Principles of Public Relations | 3 |
| ECON 1031 Introduction to Economics or ECON 1041 Principles of Macroeconomics | 3 | |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| COMM 3055 | Organizational Communication | 3 |
| CM CORE 2020 | Communication Research Methods | 3 |
| ACCT 2120 | Principles of Financial Accounting | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Junior | ||
| Fall | ||
| CM CORE 4124 | Communication and Media Theories | 3 |
| COMM DM 2653 | News Writing and Reporting | 3 |
| COMM PR 3855 | Public Relations Writing | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| UNIFI/General Education or University Electives | 3 | |
| Hours | 15 | |
| Spring | ||
| COMM 3155 | Professional and Public Communication | 3 |
| COMM DM 4630/5630 | Digital Media Law and Ethics | 3 |
| CM CORE 3255 | Advocacy Campaigns | 3 |
| COMM 3455 | Creativity, Storytelling and Identity | 3 |
| UNIFI/General Education or University Electives | 3 | |
| Hours | 15 | |
| Senior | ||
| Fall | ||
| COMM DM 3659 | Editing and Design | 3 |
| COMM PR 4811/5811 | Public Relations: Cases and Studies | 3 |
| MGMT 3965/5965 | Organizational Behavior | 3 |
| UNIFI/General Education or University Electives | 6 | |
| Hours | 15 | |
| Spring | ||
| COMM PR 3900/5900 | Internship in Public Relations | 3 |
| COMM PR 4822/5822 | Global Public Relations (or COMM PR 4858 Sports Public Relations) | 3 |
| UNIFI/General Education or University Electives | 9 | |
| Hours | 15 | |
| Total Hours | 120 | |